Wanted to gauge experience amongst you. How many people on facebook? How many people Like a branded page?How many use facebook to consume work related content? How many people manage a facebook page for a brand/business?
50% of active users access every dayFacebook mobile users are twice as active as web usersWhat does this mean? People are using the platform daily, popular culture has changed. You can see the key words highlighted on the screen, facebook is now mobile, people are interacting with brands, creating and sharing content. This change of behaviour isn’t likely to revert to how it was before, regardless if Facebook is here to stay, that is irrelevant. I think the key out-take here is that technology has changed what we do.
Facebook used to be a closed network for keeping in touch with friends & family. We now use it as a central communication channel and also keep in touch with colleagues, industry connections and like minded peoplePeople have become used to expressing their opinion online, this way we can find out about personalitiesPeople don’t just organise social events, it now covers business eventsWho doesn’t love to look through people’s photo albums, it creates connections and conversationsChat, games, videos, apps, news feeds means that we’re constantly being entertainedFacebook provides a real opportunity for business to engage consumers with their brands and products – it just depends how you do itBusinesses run competitions on Facebook to collect dataIt’s a perfect platform for 1:1 conversation when people actively comment on a branded pageIf you’re not entertain and educating, you won’t have a community for very long
Every few minutes someone posts appreciation on the wall i.e. luv starbucks coffee specially chai tea latte......Starbucks Loyalty
Starbucks is using their network to reach true brand advocates. This is a great way to recruit people.
Redbull TV has nothing to do with the product. But it emulates the brand essence ‘gives you wings’ – ability to be more active – sport, music
Not surprising that a much loved brand like Coke gets so much support on Facebook. People are so engaged with the brand that they’re uploading photos of themselves with the product. Coke is using the facebook page to connect with their fans and to get people involved with the brand – promotions like Find & Share the Best of Summer, Aah Giver are intended to stimulate interaction. Fans can upload and download information, are encouraged to share
Rubberduckzilla, the character on the Oasis drinks ad, has 1 million likes on its facebook page and ongoing interaction of likes and commentsDiet Coke use facebook to bring the characters to life with video, free downloadsAdidas Football extends its tv campaign ‘Fast’ with videos of players talking about the speed of the game
I’ve highlighted Mashable as this was the first work related news feed that I chose to have directed to my facebook page.Mashable post their top stories and the marketing community interacts on a daily basis on every story.I’d say it was fair to say that the audience is engaged in the content because it is on topic and relevant to expectations.
Gartner shares it’s research and industry findings in the news feed. It is generating 10-20 likes of 10-20 per post. Which isn’t a lot in terms of numbers but when you consider the small audience, this is a positive step for Gartner moving into Facebook and getting people involved with the brand and product
Examples are great, but the best way of finding what brands are doing on Facebook is to experience it yourself. Suggest using Facebook Search to Discover Facebook places, this is a visual search and also shows what your friends likeYou can also Search for Pages to narrow down your search – place, product, brand, shop
Review engagement over time so that you can monitor response to posted content on a daily basis
Use Facebook ads to promote your facebook page, your products and services. Use facebook as a platform to drive traffic to your website. Alternatively, use the Like Button to create brand advocates and help raise awareness of your brand in communities.Simple to create with Facebook’s online ad booking system
Communicate the good and the bad – like facebook did here when apologising for the site being down. 10,000 people liked this and nearly 4,000 peoplecommented on this one post.
Add the Like Button and the Share button to your websites and blogs. This encourages sharing.Create ways for people to post content about your brand and product to their wall and friend’s home pages. If you create something that makes sense for people to share with their friends, that is valuable
When you’re planning content for facebook, think about what your audience will not just like, but what they will love. What will they share and what will they rave about. How can you involve them?
Some Facts<br /><ul><li>More than 500 million active users
150 million active users access Facebook via mobile devices.
There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user creates 90 pieces of contenteach month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.</li></ul>*http://techcrunch.com/2010/06/08/twitter-190-million-users/<br />**http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/<br />
Ways to use it<br />and their irrelevance<br />Personally<br /> Keep in touch <br />Share opinion<br />Plan social life<br />Store and share photos<br /> Be entertained<br />In Business<br /> Brand / product promotion<br /> Data capture/competitions<br /> Communicate <br />Customer service<br />Product reviews<br /> Direct sales<br /> Entertain and educate<br />
Should you create an Official page?<br /><ul><li>Opportunity for brands to connect with customers in a place where they like spending time