This is the sixth annual report on the state of social media in the Middle East and North Africa (MENA) written by Damian Radcliffe, and the first co-written with Amanda Lam.
The paper distills key research findings, industry data and announcements from the past year, providing an essential overview of social media developments in the MENA region.
This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper identifies important insights from social media’s development over the previous year.
Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike.
Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region.
Meanwhile, the importance of social video and visually-led social networks, continued to grow from strength to strength. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption.
The year ahead is likely to result in a continuation of many of the trends outlined in this report, as social media becomes increasingly engrained across the lives of businesses, governments and residents across the MENA region.
It is authored by Professor Damian Radcliffe, and PhD student Hadil Abuhmaid, at the University of Oregon.
Middle East Digital Digest Special: Social Media in the MENA - 2012 ReviewDamian Radcliffe
A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-digest-special-social-media-in-the-mena-2012-review
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
Social Media in the Middle East: The Story of 2014Damian Radcliffe
Third annual round-up of developments in social media consumption and behaviours across the Middle East and North Africa. This white paper explores areas such as the social media market in MENA, as well as key networks (Facebook, Twitter, Instagram, Whatsapp), the use of social media for news and consumption by Arab Youth.
Press release: Social Media in the Middle East, 2019 in reviewDamian Radcliffe
Press release for my latest annual report (the 8th) on social media trends in MENA, which can be found at: http://bit.ly/SM-MENA19
The report contains the latest figures on key social networks in the region, identifies changing usage patterns and media habits, as well as issues related to the wider social media landscape.
Feel free to contact me: damianr@uoregon.edu if you want to discuss further, or reach out via Twitter @damianradcliffe
Understanding Emerging Social Media Platforms in Qatar (Full report, Spring 2...Damian Radcliffe
This report demonstrates the central role social media plays in the lives of many Internet users in Qatar. It explores not only which social media platforms people use, but also how and why they use them. The platforms examined in this investigative exercise are a mix of older and more established platforms like Facebook and Twitter as well as new emerging applications such as Instagram, Snapchat, WhatsApp and Path.
Originally published at: http://www.motc.gov.qa/sites/default/files/understanding_emerging_social_media_platforms_in_qatar.pdf
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
This report is the eighth in an annual series of publications, dating back to 2012, designed to share the latest stories, trends and research in social media usage from across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper identifies important insights from social media’s development over the previous year.
Of particular note in 2019 is the continued, growing, importance of social media in the lives of Arab Youth, outside of Saudi Arabia and Turkey the declining usage of Twitter (once the poster child social network for the Arab Spring,) as well as greater scrutiny of social media usage by platform owners and governments alike.
Last year’s report highlighted the increasing weaponization of social networks, a trend which continued in 2019. Facebook, Twitter and Telegram each closed hundreds of accounts due to inappropriate use by state sponsored actors and terrorist groups. Social networks were also the target of governments across MENA, in the midst of protests in many countries throughout the region.
Meanwhile, the importance of social video and visually-led social networks, continued to grow from strength to strength. Snapchat introduced new advertising formats to the region and other exclusive functionality, Google highlighted the importance of YouTube in supporting parents and parenting, and in major markets such as Egypt, Saudi Arabia and the UAE, Twitter has emerged as a leading platform for online video consumption.
The year ahead is likely to result in a continuation of many of the trends outlined in this report, as social media becomes increasingly engrained across the lives of businesses, governments and residents across the MENA region.
It is authored by Professor Damian Radcliffe, and PhD student Hadil Abuhmaid, at the University of Oregon.
Middle East Digital Digest Special: Social Media in the MENA - 2012 ReviewDamian Radcliffe
A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-digest-special-social-media-in-the-mena-2012-review
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
Social Media in the Middle East: The Story of 2014Damian Radcliffe
Third annual round-up of developments in social media consumption and behaviours across the Middle East and North Africa. This white paper explores areas such as the social media market in MENA, as well as key networks (Facebook, Twitter, Instagram, Whatsapp), the use of social media for news and consumption by Arab Youth.
Press release: Social Media in the Middle East, 2019 in reviewDamian Radcliffe
Press release for my latest annual report (the 8th) on social media trends in MENA, which can be found at: http://bit.ly/SM-MENA19
The report contains the latest figures on key social networks in the region, identifies changing usage patterns and media habits, as well as issues related to the wider social media landscape.
Feel free to contact me: damianr@uoregon.edu if you want to discuss further, or reach out via Twitter @damianradcliffe
Understanding Emerging Social Media Platforms in Qatar (Full report, Spring 2...Damian Radcliffe
This report demonstrates the central role social media plays in the lives of many Internet users in Qatar. It explores not only which social media platforms people use, but also how and why they use them. The platforms examined in this investigative exercise are a mix of older and more established platforms like Facebook and Twitter as well as new emerging applications such as Instagram, Snapchat, WhatsApp and Path.
Originally published at: http://www.motc.gov.qa/sites/default/files/understanding_emerging_social_media_platforms_in_qatar.pdf
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
WAN-IFRA is the World Association of News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society.
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
Surveillance and Monitoring in the Social Media Era: Threats and Opportunitie...ijtsrd
Social media platforms are viewed as all progressive in opening up democratic spaces the world over. In the Middle East and North Africa region, social media platforms are regarded as key to the Jasmine Revolution that resulted in the fall of some regimes widely regarded as repressive by the international community. In Southern Africa, the hashtag movements saw youth shrugging off political apathy to challenge the establishment. Information Communication Technologies are refreshingly enticing the youth to participate and revitalize politics in the sub region. However, regimes in the sub region, traditionally comfortable with the hegemonic stringent hold on mainstream media, are becoming uncomfortable with these new developments and have resorted to legislation that threaten freedom of expression by citizens on social media as well as surveillance of citizens. This study is therefore going to establish societal views on state surveillance and monitoring of citizens' activities on social media. This is going to be executed through in depth interviews with media practitioners, scholars, political analysts, policy makers and ordinary users of social media platforms. Findings will be presented and analysed qualitatively and thematically. Tawanda Mukurunge | Neo Tlali | Takura Bhila "Surveillance and Monitoring in the Social Media Era: Threats and Opportunities to Democratic Processes in Southern Africa" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29546.pdfPaper URL: https://www.ijtsrd.com/other-scientific-research-area/other/29546/surveillance-and-monitoring-in-the-social-media-era-threats-and-opportunities-to-democratic-processes-in-southern-africa/tawanda-mukurunge
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
The latest version of this report explores various dimensions of social media usage including penetration, growth rate, demographics, social inclusion and citizen engagement
The continued rise of visually orientated social networks, the dominance of Middle East social media by Facebook and the wider Facebook family, and continued tensions between telecoms providers and services which allow free internet calls, are all charted in a new report from the journalist and academic Damian Radcliffe. The study offers an up-to-date analysis of how people across the Middle East use social media.
This is Damian Radcliffe’s fifth annual study on the state of social media in the Middle East and North Africa (MENA), following previous publications covering developments in 2012, 2013, 2014 and 2015.
Social Media in the Middle East: The story of 2015Damian Radcliffe
Fourth annual report on the state of social media in the Middle East and North Africa. The report looks at data from a wide variety of public sources to identify trends in usage, controversies and wider developments across Facebook, WhatsApp, Instagram, Twitter, Snapchat and other networks.
Social Media in the Middle East 2022: A Year in ReviewDamian Radcliffe
Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape.
In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies.
Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences.
From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
WAN-IFRA is the World Association of News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society.
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
Surveillance and Monitoring in the Social Media Era: Threats and Opportunitie...ijtsrd
Social media platforms are viewed as all progressive in opening up democratic spaces the world over. In the Middle East and North Africa region, social media platforms are regarded as key to the Jasmine Revolution that resulted in the fall of some regimes widely regarded as repressive by the international community. In Southern Africa, the hashtag movements saw youth shrugging off political apathy to challenge the establishment. Information Communication Technologies are refreshingly enticing the youth to participate and revitalize politics in the sub region. However, regimes in the sub region, traditionally comfortable with the hegemonic stringent hold on mainstream media, are becoming uncomfortable with these new developments and have resorted to legislation that threaten freedom of expression by citizens on social media as well as surveillance of citizens. This study is therefore going to establish societal views on state surveillance and monitoring of citizens' activities on social media. This is going to be executed through in depth interviews with media practitioners, scholars, political analysts, policy makers and ordinary users of social media platforms. Findings will be presented and analysed qualitatively and thematically. Tawanda Mukurunge | Neo Tlali | Takura Bhila "Surveillance and Monitoring in the Social Media Era: Threats and Opportunities to Democratic Processes in Southern Africa" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29546.pdfPaper URL: https://www.ijtsrd.com/other-scientific-research-area/other/29546/surveillance-and-monitoring-in-the-social-media-era-threats-and-opportunities-to-democratic-processes-in-southern-africa/tawanda-mukurunge
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
The latest version of this report explores various dimensions of social media usage including penetration, growth rate, demographics, social inclusion and citizen engagement
The continued rise of visually orientated social networks, the dominance of Middle East social media by Facebook and the wider Facebook family, and continued tensions between telecoms providers and services which allow free internet calls, are all charted in a new report from the journalist and academic Damian Radcliffe. The study offers an up-to-date analysis of how people across the Middle East use social media.
This is Damian Radcliffe’s fifth annual study on the state of social media in the Middle East and North Africa (MENA), following previous publications covering developments in 2012, 2013, 2014 and 2015.
Social Media in the Middle East: The story of 2015Damian Radcliffe
Fourth annual report on the state of social media in the Middle East and North Africa. The report looks at data from a wide variety of public sources to identify trends in usage, controversies and wider developments across Facebook, WhatsApp, Instagram, Twitter, Snapchat and other networks.
Social Media in the Middle East 2022: A Year in ReviewDamian Radcliffe
Welcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape.
In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies.
Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences.
From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.
Diving deep into literally millions of interactions and conversations with different networks such as Facebook, Twitter and Instagram, blogs, forums and news sites in order to bring you analytical info about how social media affects different sectors like:Sharing Economy, Banking and Finance, Ecommerce, Telecom and Fintech.
What we can learn about Africa from the Digital 2019 reporteNitiate
The Digital 2019 report by We Are Social, in partnership with Hootsuite, GlobalWebIndex, GSMA, Statista, Locowise, Similarweb and App Annie, has rich data that can be used for attaining a deeper understanding of digital and social media trends in Africa. This is due to the inclusion of the African countries therein.
You can check the blog out here: https://enitiate.solutions/what-we-can-learn-about-africa-from-the-digital-2019-report/
Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Digital 2017 Global Digital Overview (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in January 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
25 digital or tech stories you may have missed, from - or potentially impacting on the Middle East - curated by Damian Radcliffe (@damianradcliffe).
Middle East Stories this quarter include: New data on MENA Internet usage, highlights from the 5th Arab Social Media Report, Arab Media Use: Social networks (and the web) are key sources of news, stats on massive mobile growth in the last 10 years, how mobile is increasingly important to get online, Facebook in 2017, highlights from the 5th Arab Youth Survey.
Wider research includes: Our constant need to be connected, “showrooming”, in Q4 2012, more tablets shipped than PCs, “Project Loon”, McKinsey's 12 Disruptive Technologies, How “Connected” Cars could save lives and whether Facial Recognition for device security will be the next big thing?
25 digital or tech stories you may have missed, from - or potentially impacting on the Middle East - curated by Damian Radcliffe (@damianradcliffe).
Middle East Stories this quarter include: New data on MENA Internet usage, highlights from the 5th Arab Social Media Report, Arab Media Use: Social networks (and the web) are key sources of news, stats on massive mobile growth in the last 10 years, how mobile is increasingly important to get online, Facebook in 2017, highlights from the 5th Arab Youth Survey.
Wider research includes: Our constant need to be connected, “showrooming”, in Q4 2012, more tablets shipped than PCs, “Project Loon”, McKinsey's 12 Disruptive Technologies, How “Connected” Cars could save lives and whether Facial Recognition for device security will be the next big thing?
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Slides from a workshop exploring "How is AI changing journalism?"
This presentation outlines how newsrooms have been using artificial intelligence (AI) for some time, and how the emergence of Generative AI is accelerating this usage. The presentation outlines use cases, key steps for implementation and some emerging areas and issues to keep an eye on.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
Lessons from Community-Centered Journalism for Local Journalism ResearchDamian Radcliffe
Slides presented by Regina Lawrence - based on our research - at the 2024 Local Journalism Researchers’ Workshop, March 25-26, 2024 at Duke University. The presentation outlines key points from our research, including: why Community-Centered Journalism matters, the backdrop that it plays out against, and five key challenges for growing this journalistic practice.
After the sobering read seen in our 2022-23 report, this year’s World Press Trends study strikes a more cautiously optimistic note, with more than half of the respondents conveying a positive outlook about their companies’ business prospects for the foreseeable future.
This is despite publishers grappling with challenges on various fronts, including elevated inflation and interest rates, surging paper and printing expenses, continual shifts within advertising markets and audience behaviours, as well as wider geopolitical uncertainty reflected in conflicts in Ukraine, the Middle East and elsewhere.
Meanwhile, wider strategic challenges such as the surge of Generative AI, changing relationships with platforms and continued challenges to press freedom and freedom of expression, also continue to vex many journalists and publishers.
In response, news publishers are inevitably looking closely at their revenue strategy, investment priorities, areas of focus, cost management, and their stance on areas such as AI and other technologies. We delve into these themes extensively within this report.
This report is primarily based on the findings of an online survey distributed to WAN-IFRA members and other senior media executives between July and September 2023, and was available in four languages (English, French, Spanish and German).
Survey participants were typically members of the senior team at a newspaper or a newspaper group. Based on the information provided by our respondents, a third (66%) are C-Suite (CEOs, Publishers, Managing Directors). A further third is either a Commercial Director/Heads of Strategy or Executive Editor.
We received 175 complete responses from 60 nations around the world. Using classifications developed by the World Bank, 58% of respondents come from developed economies and 42% from developing economies. Our sample also features a wide range of different countries with respondents coming from countries as diverse as Argentina, Canada, Russia, and Indonesia. They also came from some of the world’s largest media markets, including Germany, India, the United States, and the United Kingdom.
Through the data and insights that they provided, we are able to comprehend the attitudes of today’s industry leaders in a variety of business and editorial roles. Their observations, regarding the sector’s present and future, can be seen throughout this report.
As ever, we want to express our appreciation to everyone who participated in this annual survey. This report would not be possible without their contributions.
A huge thank you to all of our contributors: Damian Radcliffe, Dr. Francois Nel, and Teemu Henriksson. Last but not least, this report would not be possible without the support of our partner, Stibo DX.
Full CV/Resume as of March 2023, listing my previous experience, research and journalistic output, media mentions, speaking engagements and events/conferences that I have organized. (Produced for an academic audience, hence the length!)
Redefining News: A Manifesto for Community-Centered JournalismDamian Radcliffe
This forward-thinking report makes the case for embracing a more inclusive, community-focused model of journalism, one that prioritizes listening to and collaborating with communities to produce relevant, equitable and impactful news and storytelling. The report features an actionable framework to put the principles of Community-Centered Journalism into practice and explains how this approach differs from traditional models of journalism, with potential benefits including rebuilding trust, tackling inequities, and fostering civic engagement.
Building a Stronger Local Media Ecosystem: The Role of Media PolicyDamian Radcliffe
This paper plays out against a backdrop of continued closures and diminished local news reporting across much of the United States. It explores the role that media policy can and should play in supporting local journalism.
In examining this topic, we investigate three fundamental questions:
What is local media policy?
What are the key existential issues and/or problems local media policy must wrestle with?
What potential solutions to the local news crisis can media policy potentially help address?
The core of our response to these questions is derived from a series of five public webinars hosted by the Tow Center. Through these events, we invited a range of industry and academic experts to share their perspectives on areas related to these major themes.
Our conversations explored the scope of media policy, barriers to implementation, opportunities for policy to make a difference, and some of the unique characteristics that shape U.S. media policy and attitudes toward potential policy interventions.
To this, we have added further context and updates on some of the latest policy developments, based on a literature review and our continued interest in this subject.
The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news publishers around the world. Yet there are causes for optimism, as revenue diversification progresses and publishers double down on new revenue sources and editorial products.
This year’s World Press Trends study makes for a sobering read after the optimism of our previous report. The mood in the industry has changed, and publishers find themselves in a more unpredictable business environment due to a number of challenges, including high levels of inflation, rising paper and print costs, as well as ongoing changes to advertising markets.
The change in business sentiment is one of the main findings of the new World Press Trends Outlook report. As in the previous years, the analysis is based on an online survey distributed to industry leaders. 167 news executives from 62 countries took part in the survey in Fall 2022 – a big thank you to them for sharing their insights, results and strategies.
WAN-IFRA also works with PricewaterhouseCoopers (PwC) and Zenith for key performance indicators (global revenues and circulation). For audience insights, we work with analytics specialist Chartbeat. World Press Trends is supported by Protecmedia, the content management provider.
Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and longtime contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA’s Andrew Heslop shared his analysis on our Press Freedom data, and WAN-IFRA’s Teemu Henriksson helped to coordinate the project along with Dean Roper.
Here is what makes up the core of the report:
Executive Summary
Methodology and Profile of Respondents
Chapter 1: Global snapshot of performance indicators
Chapter 2: Business Outlook
- Tougher times ahead
- Priming the profit pump
- Relationships with Platforms
- Digital Transformation
Chapter 3: Revenues
- Back in black
- Print’s continued importance
- Revenue diversification in practice
- A bumpier revenue road in 2023
- Ad advice Publishers, it’s all about controlling what you can control
Chapter 4: Investment and Expenditure
- Investing in Revenues
-Tech spending
- AI and publishers
- Costs and Outgoings
Report partner: How AI and automation solutions can impact newsrooms
Chapter 5: Media Freedom
Damian Radcliffe is a journalist, researcher, and professor based at the University of Oregon.
He holds an endowed chair as the Carolyn S. Chambers Professor in Journalism, and he is also a Professor of Practice, an affiliate faculty member of the Department for Middle East and North Africa Studies (MENA) and the Agora Journalism Center, and a Research Associate of the Center for Science Communication Research (SCR).
Damian is also a three time Knight News Innovation Fellow at the Tow Center for Digital Journalism at Columbia University, an Honorary Research Fellow at Cardiff University’s School of Journalism, Media and Culture Studies (JOMEC), and a life fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
In spring 2023 he will be a Visiting Fellow at the Reuters Institute for the Study of Journalism at the University of Oxford, his alma matter.
With over 25 years of experience in the media industry, Damian has worked in editorial, strategic, research, policy and teaching roles in the USA, Middle East and UK. He continues to be an active journalist, writing regular features for leading trade publications such as Digital Content Next, International Journalists' Network (IJNet), What's New in Publishing, journalism.co.uk and other outlets.
He is a globally recognized expert on digital trends, social media, technology, the business of media, the evolution of present-day journalistic practice and the role played by media and technology in the Middle East.
As an analyst, researcher and trainer, he has worked with a wide range of industry and academic organizations including the BBC World Service, Facebook, FIPP, INMA, Thomson Reuters Foundation, World Association of News Publishers (WAN-IFRA) and the United Nations.
He has been quoted on issues relating to digital media and journalism by major outlets such as AFP, BBC, Business Insider, Editor & Publisher, NPR, The New York Times, Snapchat, Wired and Voice of America.
As a freelance journalist his work has also been published by leading publications and trade outlets such as the BBC, Columbia Journalism Review (CJR), Harvard’s Nieman Lab, HuffPost, PBS MediaShift, Poynter, TheMediaBriefing and ZDNet.
Originally from the UK, Damian lives on the west coast of the US with his wife and three young children.
The Most Popular Social Media Accounts in the Middle East (H1 2022)Damian Radcliffe
For the first time, this report brings together the most popular accounts originating in MENA on Facebook, Instagram, YouTube and Twitter.
Each of these platforms is explored in more detail in this report, but below we outline the account with the largest number of followers, likes and subscribers, across MENA as well as the region's four biggest markets: Egypt, Saudi Arabia, Turkey and the United Arab Emirates.
The report was made by possible by support from the New Media Academy and data from Emplifi. My thanks to them both.
From the Ground Up: How Community-Centered Journalism can Help Create a More ...Damian Radcliffe
A look at some of the key themes and ideas from an upcoming report on Community-Centered Journalism, commissioned by the Agora Journalism Center. Presented at a local journalism researchers workshop hosted at the University of North Carolina, in Chapel Hill, on Feb 19th 2023.
Mental Health and Digital Safety Tips for Journalists.pptxDamian Radcliffe
Tips and recommendations for my Social Media for Journalists class (Fall 2022) at the University of Oregon. The deck includes tips for digital safety, self-care and mental well-being, as well as managing digital overload. It features links to resources and materials from DART, CPJ, Poynter and others.
This edition of WAN-IFRA’s annual flagship research and report reveals an industry challenged but optimistic about its business. It examines the results of publishers’ business in 2021, their forecasts for 2022 and beyond, and the trends and issues shaping the industry.
Our research shows news publishers feel confident about tackling the ongoing coronavirus crisis, and that some of their early pandemic-era pivots are beginning to pay dividends. However, publishers still need to navigate considerable transformation and turmoil, even if there are signs of a resurgence in global advertising markets and a maturing of many reader revenue strategies. The invasion of Ukraine has further undermined companies’ plans, as how that conflict will unfold can have long-lasting effects on industries across the board, in addition to the humanitarian crisis it is causing.
As in the previous years, the World Press Trends Outlook analysis is based on an online survey distributed to industry leaders. 162 news executives from 58 countries took part in the survey in Fall 2021 – a big thank you to them for sharing their insights, results and strategies.
In addition, WAN-IFRA works with PricewaterhouseCoopers (PwC) and ZenithOptimedia for key performance indicators (revenue, circulation and ad spend). For additional audience insights, we work with analytics specialist Chartbeat.
World Press Trends is supported by Protecmedia, the content management provider.
--
Per the report intro (page 4): "Damian Radcliffe, longtime industry analyst, journalist and academic, authored most of the report for the first time, offering his analysis and context to the survey and emerging trends. Dr. Francois Nel, also a longtime analyst, well-known academic within our industry and contributor to WPT, provided his analysis, contribution and data analysis of all our collected data. WAN-IFRA's Teemu Henriksson helped to coordinate the project along with Dean Roper."
Resources: Media Literacy and Managing MisinformationDamian Radcliffe
Tl;DR of my wider deck (https://www.slideshare.net/mrdamian/understanding-media-literacy-and-misinformation) on managing information disorder, defining media literacy and knowing how to spot - and manage - misinformation online.
This presentation includes links to valuable resources on managing disinformation, digital trends and research on media literacy in Europe.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Social Media in the Middle East: The Story of 2017
1. SOCIAL MEDIA IN
Key developments, stories and research findings
THE MIDDLE EAST
THE STORY OF 2017
Damian Radcliffe and Amanda Lam
2. 2
This report is the sixth in a series of annual reports designed to highlight key developments and data related to
usage of social media in the Middle East and North Africa.
As in previous reports, this White Paper captures insights from a wide variety of academic, industry and media
sources, distilling the key lessons from the past year.
Social Media adoption, and usage, around the world continues to rapidly evolve; and the Middle East is no excep-
tion. By capturing the most important takeaways from 2017, we seek to provide researchers, media companies
and industry watchers with a snapshot of the essential takeaways from the last twelve months. We carefully refer-
ence all of our observations, so that readers can visit the original sources if they want to know more.
We hope you find these findings as insightful, and fascinating, as we do.
Damian Radcliffe and Amanda Lam
University of Oregon, February 2018
INTRODUCTION AND MARKET CONTEXT
Damian Radcliffe is the Carolyn S. Chambers Professor in Journalism at the
University of Oregon’s School of Journalism and Communication, a Fellow of the
Tow Center for Digital Journalism at Columbia University, an Honorary Research
Fellow at Cardiff University’s School of Journalism, Media, and Culture Studies, and
a Fellow of the Royal Society for the Encouragement of Arts, Manufacturers, and
Commerce. He tweets @damianradcliffe.
An experienced Digital Analyst, Consultant, Journalist and Researcher he worked
for Qatar’s Ministry of Information and Communications Technology (ictQATAR) from
2012 until 2014. Now based in the USA, Damian continues to write and talk
regularly about the Middle East. He has written a monthly column on technology in
the Middle East for ZDNet since late 2013; and produced an annual round-up of social media development across
the region since 2012.
Damian has also written for a range of other outlets about the Middle East, including: ASDA’A Burson-Marsteller,
BBC Academy / BBC College of Journalism, The Conversation, Georgetown University, The Huffington Post,
MediaShift, Northwestern University in Qatar, Reuters Institute for the Study of Journalism at Oxford University,
Your Middle East and others.
As a speaker on Middle East matters, he has participated as a trainer, keynote, panelist and conference chair, at
events in Dubai, Doha, Istanbul, London and Springfield, Virginia.
ABOUT THE AUTHORS
Amanda Lam is a senior studying public relations and journalism at the
University of Oregon; graduating in spring 2018.
She is the Managing Engagement Director at the award-winning Daily Emerald
newspaper and the Assistant Firm Director for Allen Hall Public Relations. Follow her
on Twitter @amandaaalam.
3. 3
TABLE OF CONTENTS
02 Introduction
02 About the Authors
05 The continued rise of Messaging Apps
06 Facebook’s mixed year
07 Twitter’s expansion and use/queries by governments
08 Instagram continues to grow rapidly
10 Snapchat expands its MENA operation and user base
12 Online Video and YouTube use remains popular
14 Social News Consumption dominates with Arab Youth
16 Censorship and challenges to Freedom of Expression
18 Conflict between Saudi Arabia and Qatar unfolds on social
19 The impact and role of Social Influencers
21 Looking ahead
22 References / Endnotes
04 Market Context: MENA’s youth bulge and rapid digital growth
PREVIOUS REPORTS
Damian Radcliffe: Social Media in the Middle East: The Story of 20162016
Damian Radcliffe: Social Media in the Middle East: The Story of 2015
Damian Radcliffe: Social Media in the Middle East: The Story of 2014
2015
2014
Please also see previous annual round-ups produced by Damian when he worked for
Qatar’s Ministry of Information and Communications Technology (ictQATAR):
Social Media in the Middle East: The Story of 2013 (English, Arabic)2013
2012 Social Media in the MENA – 2012 Review (English, Arabic)
4. 4
It’s now six years since the Arab Spring, a period which shone a light on the rise of social media in the Middle East
and North Africa (MENA).1
Since then, the region has continued to undergo a rapid digital transformation.
"Digital is growing faster in the Middle East than anywhere else in the world," Simon Kemp, founder of Kepios, told
the technology website ZDNet in March 2017.2
Kemp, a marketing strategist based in Singapore, has authored six
annual studies charting the trends in mobile, the internet, and social media around the globe.
In 2016 (the last year for which Kemp’s
data is available, at the time of writing, his
new reports - covering 2017 will be out
soon) social media use was up almost
50%. In Algeria, one of the region's most
populous countries, that translated into
six million new social-media users in just a
single year.
Social media usage has grown due to a
variety of factors including growing inter-
net penetration3
- up from 35.6% in 2011
to 56.4% by March 2017.
MARKET CONTEXT: MENA’S YOUTH BULGE
AND RAPID DIGITAL GROWTH
Further drivers for social media’s growth include the regions young population and high smartphone
penetration.
“In the Middle East,” Foreign Policy notes, “a region of
some 400 million people, nearly 65 percent of the
population is younger than age 30 — the highest
proportion of youth to adults in the region’s history.”4
Although smartphone ownership in the region - at just
under 50% of mobile connections - is below the global
average of 53%, the number of smartphone connections
has doubled in three years, to 319 million, according to
the trade body, the GMSA5
This figure is expected to grow
to 65% by the end of the decade, in line with the global
average.
Usage of smartphones, the internet and social media var-
ies widely across the region, as demonstrated in the chart
to the left; and throughout this report.
Image: Digital in the Middle East. Source: Hootsuite and We are Social
Image: Active Mobile Social Media Penetration in MENA. Source: Statista
5. 5
1. THE CONTINUED RISE OF MESSAGING APPS
• WhatsApp is once again the most popular social channel, based on usage, among Arab Nationals,
research by Northwestern University in Qatar found.
The reach of the popular messaging application (67%) was just ahead of Facebook (63%) and YouTube
(50%).6
• Usage of the group messaging functionality afforded by WhatsApp has grown substantially in recent
years. “Three-quarters of nationals belong to a friend or family DM group and one-half belong to a DM group
with people sharing similar interests and hobbies,” Northwestern University in Qatar has noted.7
• Despite its popularity, not all of WhatsApp’s functions are accessible in the region.
WhatsApp’s video-calling service was introduced in Nov. 2016, but users in UAE cannot access the
service due to regulatory issues. WhatsApp and Snapchat calls have historically been blocked in UAE,
along with FaceTime.8
In June 2017, UAE residents briefly enjoyed WhatsApp video and voice calls after restrictions were un-
blocked. The government blocked it again within a few hours. 9
• In March, Mara Social Media, a social media firm based in Dubai, acquired the global mobile calling and mes-
saging app Nimbuzz. The app currently has 200 million users across the Middle East and India.10
Mara Social
Media expects use of messaging apps to overtake social media apps globally within the next two years.
Image: Percentage of Direct Messaging with groups vs. Individuals. Source: Northwestern University in Qatar.
◦
◦
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Image: Nimbuzz app features. Source: Google Play
6. 6
2. FACEBOOK’S MIXED YEAR
• Since 2012, Facebook has grown its MENA user base by 264%.11
Reach among Arab Nationals was 94% in 2013, but 74% in 2017. Since 2015, among nation-
als, Facebook usership dropped from 76%-55% in Saudi Arabia, in UAE from 83%-70%, and
Qatar from 43% to 22%, NUQ found.12
• However, in some Middle East countries, Facebook usage has dropped substantially (-20%) since
2013, according to research from Northwestern University in Qatar (NUQ).
• Despite this decline in usage, Jonathan Labin, managing director of Facebook Middle East notes how
users are engaging with a wider range of Facebook products.
NUQ’s data supports this highlighting a 400% growth in Facebook Messenger, and 40% growth
in Instagram use, Arabian Business reported.13
• Egypt remains the MENA country with the biggest number of Facebook users: 17 million.
But, this is also the lowest population, based on percentage of users, at 30%.14
• In 2017, Facebook opened its new regional headquarters in Dubai (see image below). The social net-
work opened its first office in the region back in 2012.15
Image: Facebook’s new regional headquarters in Dubai. Source: Arabian Business
Image: Facebook use among nationals. Source: Northwestern University in Qatar.
◦
◦
◦
7. 7
TWITTER’S EXPANSION AND USE/QUERIES
BY GOVERNMENTS
• Twitter announced the launch of “Twitter Lite” in April 2017,16
the app minimizes data usage and is designed to
make Twitter more accessible in developing regions where data plans are expensive.
In November, Twitter Lite was rolled out in 24 new countries, including several MENA nations:
namely Algeria, Egypt, Israel and Tunisia.17
The move follows a trend for social networks to offer more data friendly versions of their products.
Facebook launched Messenger Lite in five countries - including Tunisia in late 2016,18
adding 150 further
countries including Algeria and Morocco, in April 2017.19
• In its latest transparency report, Twitter stated it had suspended 935,897 accounts for "promotion of terrorism”
between August 2015 and June 30 2017, including 299,649 accounts in the first half of 2017.20
Less than 1%
of these suspensions stemmed from government requests.
Turkey submitted 8.5% (554) of all Government issued information requests submitted to the
social network in the first half of 2017, related to 902 accounts.
The Turkish government also made 31 “emergency disclosure” requests during this period, ahead of
UAE (27) but behind Saudi Arabia (47).
Nations outside of the region such as the United States (368 requests / 33% of total emergency disclo-
sure requests), Japan (152 / 14%), and the United Kingdom (108 / 10% of total) nonetheless made more
requests.21
• Analysis shows that, when it comes to Twipolomacy, in the Gulf region, foreign ministers were most like-
ly to use Twitter to tweet about Syria (12.4% of all tweets), minister visits (10.8%), and the GCC (10%).22
65.1% of tweets were in Arabic and 34.9% were in English.
Image: Users can utilize the “data saver” setting on the mobile version of Twitter. Source: Twitter Blog
◦
◦
◦
◦
◦
◦
3.
8. 8
4. INSTAGRAM CONTINUES TO GROW RAPIDLY
• There are 63 million Instagram users in the MENA region, equivalent to 10% of total global users.23
(In
contrast, the region is home to just over 3% of the global population.)24
• Usage has grown from 7% of MENA’s internet users in 2013 to 42% by 2017, according to research in the
media habits of Arab Nationals by Northwestern University in Qatar.
• Usage of the network is a source of “good news for businesses in
MENA,” says Jonathan Labin, managing director of Facebook
Middle East.
“We know that more than 70% of Instagrammers follow a business,
with 75% saying that they take action after seeing a post, from visit-
ing a website to searching, shopping or telling a friend.”25
Image: Twitter profiile picture of Jonathan Labin.
Source: @JonLabin.
Image: Daily social media usage. Source: Arab Youth Survey, 2017.
9. 9
• Dubai was the fourth most hashtagged city on Instagram between June 2015 and July 2016.27
• The visual social network is also growing fast among young people in the region, with daily usage up
20% according to the annual Arab Youth Survey.28
• In 2017, Istanbul was the ninth most Instagrammed city in the world, behind New York, Moscow, London,
Sao Paulo, Paris, Los Angeles, Saint Petersburg and Jakarta.26
Image: Daily social media usage. Source: Arab Youth Survey, 2017.
Image: Post from @Istanbul Instagram by @tolgy75. Image: Post from @Dubai Instagram by @adrianredcom.
10. 10
• Snapchat has 33 million users, according to Snapchat’s own data, as reported by Wallaroo Media, a Social
Advertising & Digital Marketing Agency.29
• The app is especially popular in Saudi Arabia with anywhere between 7 million30
and 8.2 million daily users.31
The Kingdom is home to c.33 million people, meaning between 21%-25% of the Saudi population use
the ephemeral messaging service each day.
• It’s therefore no surprise, that in February 2017, Snapchat opened its first Middle East office in Dubai. The
company expanded in the region so it can work more closely with advertisers and partners in the UAE and
Saudi Arabia.32
• The network’s “Discover” service has been expanded to include content from regional providers like MBC
(Middle East Broadcasting Center, a free-to-air satellite broadcasting company) and Al Arabiya (a Saudi-owned
pan-Arab television news channel).33
Snapchat Users (Breakdown by Country)
Saudi Arabia - 13,425,000
Qatar - 525,000
UAE - 1,950,000
Egypt - 2,650,000
Israel - 1,375,000
Turkey - 8,500,000
Oman - 675,000
Lebanon - 725,000
Jordan - 1,400,000
Bahrain - 500,000
Image: Snapchat Discover. Source: Al Arabiya
◦
SNAPCHAT EXPANDS ITS MENA OPERATION
AND USER BASE
5.
11. 11
• Saudi Arabia lifted a ban on internet calls, which had restricted use of some functionality services like Snap-
chat, WhatsApp and Skype, on September 20th 2017. The ban, set by the Communications and Information
Technology Commission, had stood since 2013.34
Elsewhere, in the region, relationships with these types of video calling services - which are often inte-
grated into messenger and social media services - remains complicated.35
• However, the network provoked some concerns36
among a number of users with the introduction of their new
location-sharing feature “Snap Map” feature. The feature launched globally in summer 2017.37
Image: Screenshot of tweet from Saudi telecoms regulator CITC.
Image: Screenshot of Snap Map feature.
◦
12. 12
• YouTube is viewed daily by half of young Arabs (50%) according to the 16 nation Arab Youth Survey.38
• Saudi Arabia is YouTube’s biggest market (globally) in per capita consumption,40
their full 256 page study
found, and video is the most popular online practice for young people, with the average 15-24 in MENA
spending 72 minutes a day watching videos online. This behavior is much less common (averaging 16 mins a
day) with those aged 35+.41
• The fastest growing video segment is “short-form (few minutes long), amateur digital content –
curated by Arab youth and distributed on video platforms,” notes the Dubai Press Club’s annual Arab
Media Outlook.39
Image: Average daily time spent online. Source: Dubai Press Club, annual Arab Media Outlook.
ONLINE VIDEO AND YOUTUBE USE
REMAINS POPULAR
6.
13. 13
• Women in Saudi Arabia are using YouTube to express their views, CNN reports, citing data by Google. Since
last year, the consumption of female-related content in the Kingdom increased by 75%.42
• Meanwhile, Khamsa Adwaa, a Saudi band made up of young girls, topped the most viewed list of the top
trending music videos on YouTube in the Arab world for 2017, Google MENA found.43
Their song 'Hush,' amassed over 140 million views.
• All of 2017’s most trending non-music videos come from the region’s YouTube creators, Al Arabiya
commented in an end of year video round-up.44
Top 10 trending music videos of 2017:
1. Five Lights - HUSH
2. Saad Lamjarred - LET GO
3. Nasr Al Bahhar - Ma Rad Ilay
4. Aymane Serhani - Nebghi Djini Bsurvet
5. Cairokee & Tarek El Sheikh - Al Keif
6. Asma Lmnawar - Andou Zine
7. Abu & Yousra - Talat Daqat
8. Dyler - Samooly
9. Elissa - Aaks Elli Shayfenha
10. Tamer Hosny Team - Allah Shahid
Top 10 trending videos of 2017:
1. Top Comedy Sketch Compilations by Mmoshaya
2. The iPad Generation” Episode by Swar Shuaib
3. Ramadan Comedy Sketch by Shady Srour
4. Lie Detector Test Challenge with Danyah Shafei by D7oomy
5. Wedding Night Comedy Sketch by Nour Stars
6. Make Your Own Snow-Filled Pool Experience by The Saudi Reporters
7. Germany Travel Adventure by Laila Mourad
8. Fitness and Nutrition Tips by SuperMama
9. Beauty Review Segment Featuring a 24 Carat Gold Mask by Esswara
10. Automotive Adventure by Ali Alhamoudi
• With young Saudis increasingly harnessing social media for entertainment, CNN notes that the nation has
the highest YouTube watch time per capita of any country in the world, according to analytics agency Tubular
Labs.
Image: Screenshot from HUSH video
◦
14. 14
• Social Networks are a popular means to keep abreast of the news, in the Middle East, as elsewhere,45
al-
though there are major differences across age groups and countries.
Facebook is the most popular source for news among young Arabs. The annual Arab Youth survey
found 35% of respondents get news on Facebook each day, ahead of online sources (31%), TV news
channels and newspapers (9%).46
Arab men and women aged 18 to 24 are also increasingly more likely to share news stories on Face-
book. Although frequency wasn’t identified, 64% of this cohort stated they’d shared stories on the social
network, up from 41% just two years ago.
Image: Use of Facebook. Source: Arab Youth Survey, 2017
◦
◦
SOCIAL NEWS CONSUMPTION THE NORM
FOR ARAB YOUTH
6.
15. 15
• Northwestern University in Qatar’s “Media Use in the Middle East” survey, meanwhile, demonstrated national
variances in social news usage. Overall, 40% of Arab Nationals in the six countries they studied said they
got news from Facebook, ahead of WhatsApp (28%) and YouTube (28%).47
Notable national variances include Instagram leading the pack in Qatar (used by 47% of nationals) as a
news source and WhatsApp’s popularity for news (45%) in Saudi Arabia.
Twitter, is the leading social network to get and share news,48
an activity 77% of MENA tweeps
engage in. However, with only 20% penetration,49
the network lags behind many others as a news
platform used by the overall population.
Image: Top social networks for news. Source: Northwestern University in Qatar
Image: Top social networks for news, based on users of each platform. Source: Northwestern University in Qatar.
◦
◦
16. 16
• On New Years Eve 2017, the Telegram app closed a channel used by protesters in Iran and run by exiled
journalist, Roohallah Zam.50
The government later restricted usage of the service, as well as Instagram51
after
the apps were used to organize anti-government protests and share videos from these demonstrations.
It is estimated that 40 million - out of a popu-
lation of 80 million - use the Telegram app in
Iran.52
The BBC said: “In a tightly controlled media
environment, much of the information about the
demonstrations has emerged via social media,
and platforms like Telegram and Instagram have
been used extensively by protesters.”53
Dr. Haroon Ullah, Chief Strategy Officer at the
Broadcasting Board of Governors, observed that:
“The more oppressive regimes are threatened by
the freedom of information, they [sic] more they
are liable to crack down.”54
Image: Screenshot of tweet from @JaredCohen, Founder & CEO of
Jigsaw; Advisor to Executive Chairman of Alphabet.
• A Lebanese NGO launched the Virtual Museum of Censorship in order to track banned and censored
material (and why they were banned) in Lebanon since 1943. A searchable online database shows trends
in censorship.
Gino Raidy, the vice president of MARCH, the nongovernmental organization (NGO) behind the museum,
told Al-Monitor, “...we note that LGBT art and events are getting targeted more and more.”55
Image: Screenshot from http://www.censorshiplebanon.org/Search 25 January 2018
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CENSORSHIP, PRIVACY AND FREEDOM
OF EXPRESSION
8.
17. 17
• Data from Northwestern University in Qatar highlights how privacy concerns shape social media use in the
region.57
“Changes in social media behavior are rare across all nationals,” the report authors note.
“However, among the 23% who have made changes, the most common strategies include changing privacy
settings (33%), posting less sensitive information (29%), posting less often (27%), and connecting with fewer
people (24%).”
• A woman was arrested and then released after a Snapchat video showed her walking through an ancient fort
in one of Saudi Arabia’s most conservative provinces. In the video, she is wearing a skirt that is above her
knees, a top that reveals her midriff, and her head is uncovered. On Twitter, users responded to the news and
questioned Saudi Arabian laws and policies for women.56
Image: Screenshots from Snapchat video of woman wearing a crop top and skirt in public.
Image: % who say they changed their social media use due to privacy concerns Source: Northwestern University in Qatar
18. 18
In June, Saudi Arabia announced it had closed its border and cut diplomatic ties with Qatar, accusing its neigh-
bour of supporting terrorism.58
Qatar denied the claims, as a number of other MENA countries followed Saudi
Arabia’s diplomatic lead.59
At the time of writing, the dispute60
was ongoing.61
Here’s how elements of this situation
played out on social media:
• In a statement, UAE Public Prosecutor Hamad al-Sham-
si announced that social media users in the UAE who
“show sympathy” for Qatar could face three to 15
years in prison, alongside a minimum fine of 500,000
dirhams ($136,000).62
• Snapchat blocked Al Jazeera’s “Discover” channel on
their network, in Saudi Arabia. Snapchat said that the
move was in response to claims by the Saudi government
that its content violated their cybercrime laws.63
• In response to the Saudi blockade, #DohaUnderSiege saw
some Qatar residents highlight that life seemed to be
continued as normal. Meanwhile, a stencil-style image of
Qatar’s Emir, Sheikh Tamim bin Hamad al-Thani, can be
readily seen on social media, cars,64
murals and t-shirts65
in
the country.
Image: A Qatari takes a photo during the inaugural signing of a wall
bearing a portrait of Qatar’s Emir Sheikh Tamim bin Hamad al-Thani in
Doha. Source: AFP
CONFLICT BETWEEN SAUDI ARABIA AND
QATAR UNFOLDS ON SOCIAL
9.
Image: Screenshot of tweet from @realDonaldTrump, President of the United States.
• Months before Saudi Arabia cut ties with Qatar, an “unknown entity” hacked the Qatar News Agency and pub-
lished false statements on its website and Twitter account, local news website Doha News noted, also high-
lighting previous hacking of social media accounts in Qatar.70
• As WikiTribune recounted in a short explainer article: “The Washington Post reported in July that the United
Arab Emirates hacked Qatar in May, which the Emirates have denied.”71
• Meanwhile, Quartz stated this “was nearly the first “fake news” war to transform into a physical conflict”72
as
the role of bots73
and hacking were put under the microscope. The diplomatic implications of bots, automa-
tion,74
as well as wider cybersecurity considerations, will only grow in importance to diplomats and nations
around the world.
• Outside of the region, President Trump tweeted on the subject,66
whilst senior White House officials such
as Secretary of Defense James Mattis67
and Secretary of State Rex Tillerson68
have both visited69
Qatar, a
long-standing US ally (as is Saudi Arabia).
19. 19
• Huda Kattan, an Iraqi American makeup artists and Dubai-based business woman, was determined to
be the world’s highest paid social influencer in the first ever Instagram Rich List. She boasts 20.5 million
followers and charges $18,000 per post.75
• According to a survey of 100 in-house marketing and communication experts and brand managers, con-
ducted by BPG Cohn & Wolfe in the UAE, around 43% of marketers spend up to $10,000 per social
media influencer campaign.76
Half of those polled currently work with social media influencers in the region.
94% of in-house marketers in the UAE believe social media influencer marketing plays a major role in the
success of their brands.
55% said their biggest challenge when picking influencers was finding relevant ones that relate to the
brands.
Image: Screenshots from @hudabeauty Instagram feed.
Image: Section from BPG Cohn & Wolfe Influencer Marketing Survey with YouGov.
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THE IMPACT AND ROLE OF
SOCIAL INFLUENCERS
10.
20. 20
• Despite the rise in influencer marketing, three-quarters (74%) of Middle-Eastern women say traditional media
remains their main source of information on products or brands.
However, this figure is reversed in Kuwait where 54% cite online sources as more important.
Younger women also have a different perspective. According to Ipsos MENA, 47% of 18-24 year olds
says online platforms are their main source of information on products or brands.80
• At the ITP Live Conference, in November 2017, some experts argued that social influencers in the UAE
should be regulated and operate within a legal framework.77
At the same conference, Sir Martin Sorrell, chief executive of advertising giant WPP, argued that although
“[social media influencers] have become important,” they were not reshaping the media landscape, argu-
ing they are “a variant of traditional celebrity endorsement and word of mouth… [which] has become, in
a way, even more important”.
Sorrell suggested micro-influencers, those with 10,000 followers or less, are becoming the more domi-
nant players.78
• One of the Middle East’s most popular social media personalities is Mohammed al-Arefe, a religious leader
based in Saudi Arabia with more than 19 million social media followers.79
Image: Sources of Information, “She Speaks” research. Source: Ipsos MENA - October 2016
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21. 21
LOOKING AHEAD: THREE TRENDS TO WATCH
1. Trust in Social Media versus Other Media
• In an era of “Fake News” it’s notable that data from Northwestern University in Qatar suggests trust in mass
media across the MENA region is high. Overall, Arab nationals are twice as likely as Americans to trust
mass media.
• However, trust in news from social media is lower across MENA. Just 47%, according to NU-Q’s data, say
they trust news on social media a ”great deal/fair amount”dropping to 32% who determined that their trust in
social news as “not very much/no trust at all”82
at 47%.
• “In a 2016 Gallup poll, just 32% of Americans said they trust the mass media compared with two-thirds or
more in Jordan, Lebanon, Qatar, Saudi Arabia, and the UAE, and 58% in Tunisia,” the authors wrote.81
2. The growth - and power - of messaging platforms
• In a region where state media and access to information can sometimes be challenging, Dr Harron Ullah - a
former senior adviser to three US Secretaries of State, and senior fellow at Harvard University’s Belfer Center -
describes encrypted messaging apps [in this case in Iran, but applicable to countries around the world] as:
“...the new front lines, giving protestors the ability to punch above their weight on the digital bat-
tlefield… citizens now have independent news sources to turn to for facts and reliable informa-
tion, as opposed to government disinformation.”85
3. Tapping into MENA’s love of video
• The mobile-first video platform, Newstag, announced that it would launch
a video news service for MENA earlier this year. The mobile app allows
users to create and watch personalized video news.86
• These platforms have been on the rise for some time, across the globe.83
• Group and direct messaging functions are harnessed by users in MENA to chat with friends, family and
coworkers on a variety of different topics including issues related to the news, religion and more personal
(e.g. family) conversations.84
Image: Screenshot of Newstag.com
mobile site.
With other news, entertainment and information providers - originating from
both within and outside of the region - also looking to expand their reach
among MENA’s digitally savvy population, video may well be at the forefront
of these strategies.
Currently 60% of its existing users are based in the MENA region.87
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It will be interesting to see how these trends and others evolve in 2018.