Today the world faces a crisis unlike any other.
Across the globe as well as in Sri Lanka many industries are facing challenging times as they strive to survive amidst the current conditions.
Many organizations have put into motion a plan to thrive in this situation and which would prove to help in their future operations.
Presented here is our analysis and observations on how businesses across diverse industries can survive through digital marketing and its impact in the last few weeks.
Report by - Jagath Kelum / Dilshan Kottagoda
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
As content marketing continues to shape as a core part of many company's marketing strategy, social media quickly becomes a must-have. What trends, challenges and opportunities should we be aware of? See key stats for Facebook, Instagram, Twitter and other insights.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
As content marketing continues to shape as a core part of many company's marketing strategy, social media quickly becomes a must-have. What trends, challenges and opportunities should we be aware of? See key stats for Facebook, Instagram, Twitter and other insights.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
We are living the great technological influence in our lives. A study by The Guardian found that more than 50% of people take the device to the bathroom, among them, 16% left with the cell infested with fecal bacteria.
Have you ever thought your life was modified by the presence of technology?
What were the benefits of the technological age in our lives? Do you think the devices that are around you are mere trifles that are not necessary in your life?
I think not.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This is a presentation that a few of my colleagues and I put together for the CIO's association of Canada - BC Chapter.
Let me know if you have any questions.
We are living the great technological influence in our lives. A study by The Guardian found that more than 50% of people take the device to the bathroom, among them, 16% left with the cell infested with fecal bacteria.
Have you ever thought your life was modified by the presence of technology?
What were the benefits of the technological age in our lives? Do you think the devices that are around you are mere trifles that are not necessary in your life?
I think not.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
An introduction to social media for brands, part of a seminar given to clients and fellow agencies in Sept 09. A high level overview of what is social media and how you can use it
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
This presentation will do a deep dive into how consumers use technology and it’s impact on their daily lives. For example
Every day technology includes the use of mobile phones, computers, washing machines, cars & motor bikes, electric tooth brushes, hairdryers and hair straighteners as well as coffee makers and smart alarms.
Digiral marketing bibners guid Book By ankit mohapatraAnkit Mohapatra
Here Ankit Mohapatra One of the great digital marketer in India having 8years of experience want to help new Starter to learn digital marketing and have some basic knowledge before going to advance digital marketing or entering to digital era.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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2. Since the outbreak of the ongoing pandemic (COVID-19),
many have speculated and questioned as to when shall
we see an end to the ongoing situations.
As media reports worldwide show a rise of the effects of
the virus, many medical experts expect this to last for 3
to 6 months until a cure is found.
Famous broadcastings such as BBC constantly address
the issue of the duration of this pandemic. To minimize
this many have taken measures such as ‘Social
Distancing’
3. We have heard this being mentioned quite often in the past few days.
But what is ‘Social Distancing’ and how does in play a roll in business?
Social Distance; is the act of keeping a safe distance so that the virus cannot be passed
on from one to another in any possible means. For companies & educational institutes this
meant carrying out operations from a safe distance, and seems to be the new norm in
today’s society.
As this took a toll on everyone, businesses had to find a way to continue its activities; thus
everyone adapted to a ‘Work From Home & Online conferencing’ culture.
[Social Distancing]
4. Sri Lanka has a good standing
Recently the Sri Lankan Health
department was commended as one of
the best by WHO
This reflects through the swift actions
taken by the country to overcome a critical
situation.
Likewise, businesses are evolving to
function continuously and hold a good
standing in its operations. This move has
paved way for various developments in
the Digital arm of Sri Lanka.
6. The rise of Digital Services
While everyone subjected to quarantine at home, the inability to go outside and meet-up
with peers and restrictions to visit supermarkets puts everyone in a tight spot.
As Sri Lanka faces a curfew this increases the restrictions to head-out for any need; be it
food, medical or sanitary.
7. In many of the countries hit hardest by
the virus, total messaging has increased
more than 50% over the last month.
Similarly, in places hit hardest by the
virus, voice and video calling have more
than doubled on Messenger and
WhatsApp.
Source : https://about.fb.com/news/2020/03/coronavirus/
Rise in use of Social Media
8. Rise in use of Social Media
Source – (https://www.socialmediatoday.com/)
You can see in the chart
TikTok holds the top of the list in
the downloads and Facebook
holds a top position of the List in
Monthly Active Users. People are
changing their mindset and
interests in a short time.
Most video platforms
are upcoming and beaten
traditional channels. And they
have messaging options as well.
You have to think in a
new way to market your products
through the new platforms.
9. Fast moving E-Commerce products by category
As seen thus far in this report, its quite evident of the
impact that COVID-19 holds over society.
Now as all aspects of one’s lifestyle goes online why not
shop online as well…
Presented in this diagram are the
Top 10 Rising and Declining categories.
Source: https://www.visualcapitalist.com/shoppers-buying-online-ecommerce-covid-19/
Quite obviously, amongst the top 10 growing categories
are; Food items, Medicine and Disposable Gloves -
because indeed hand safety first against spreading!
Also amongst the Top 10 declining items we
see many materials for outdoor activities;
Clothing, Baggage and even Cameras.
10. Rise in use of Social Media
“LinkedIn engagement has been increasing for
some time, so it's not surprising to see more
people turning to the platform for professional
advice. And this week, LinkedIn has provided
some tips on how people can make best use of its
platform to better connect and engage with their
networks.”
https://www.socialmediatoday.com/news/linkedin-shares-tips-on-what-to-post-during-covid-19-lockdowns/574905/
“Like every social platform, LinkedIn has seen an influx in user
activity over the past two weeks.”
- Social Media Today -
11. Rise of Gaming platforms (online/ offline)
As schools have shut-down and various institutes locked down
to control the spread of coronavirus (covid-19), this kept people
indoors.
Resulting from these measures; as we expected to see, the
number of people who turned towards video games surged
within the past few days.
https://www.forbes.com/sites/mattperez/2020/03/16/video-games-are-being-played-at-record-levels-as-the-coronavirus-keeps-people-
indoors/#5182f0c157baForbes:
Reached new heights Sunday, drawing a
record 20,313,451 concurrent users to the
16-year-old service.
It's all-time peak on Sunday (28th) with
1,023,2290 concurrent players.
Drawing in a staggering 15 million in
three days,
12. Most usable digital platforms for online retailing
In Sri Lanka as well we see supermarkets reaching their customers through social media marketing (Facebook / Instagram) & direct
marketing (SMS, Call) to promote their delivery services, the famous ride hailing companies; PickMe & Uber, too has taken the initiative
to provide valuable services such as delivering necessary food items to the people. Also Sri Lankan companies introduce online shop
developments for small scale business to handle their online orders and transactions.
This is a good movement to Sri Lanka, before the Covid-19 incident people were
not much familiar and had less belief on online businesses and transactions. Now we can see they are adapting swiftly.
Rise of online deliveries
1. WhatsApp
2. Viber
3. Own websites (Ex-: keelssuper.net)
4. Imo
5. SMS & Calls
13. Rise of interest for instant News in Sri Lanka
With information spreading faster
than before, people desire to
obtain data first hand.
Instead of waiting for the new
found details to be developed and
published on television or radio,
people have opted to visit the
News corporation websites to
instantly view the current updates.
This is not limited to websites, but
also mobile applications and social
media pages owned by the
respective News providers.
Diagram showing a sudden surge in searches for news sites; mid March, 2020
https://trends.google.com/trends/explore?cat=16&date=today%203-m&geo=LK&q=adaderana,news%20first,hiru%20news,daily%20mirror,bbcSource - Google Trends:
14. Across the country we have seen various businesses adapting and carrying out their
procedures while maintaining precautions to minimize the spread of the ongoing
pandemic.
As many have shifted to digital platforms and proceed with their daily tasks, we reach the
question of where do we stand on certain jobs/ duties that require the personnel to be
present such as a Sales pitch or an important meeting.
The answer to these concerns are clear, and have been in practice for the past few days.
Numerous companies have been practicing online conferencing to present themselves at
meetings and to pitch a sales idea.
Marketing Inconveniences
15. Spike of E-Commerce platforms in Sri Lanka
As everyone are now limited to
their homes, people have been
limited to the availability of meals
and various necessities.
To be of some relief, local
companies such as the images
presented; have initiated
operations on E-Commerce
platforms to help everyone to
easily obtain their necessities.
Orders & Deliveries are indeed
limited for safety precautions, yet
again the switch to a digital
solution has indefinitely made life
easier for many.
Source – https://www.facebook.com/milcohighland
https://web.osusala.online/
http://keellssuper.com/
16. How can your businesses adapt?
• Build a strong social presence (Utilize various Social Media)
• Adapt towards an efficient Workflow Management system
• Develop a vibrant website
• Publish informative blog posts
• Implement direct marketing to customers (SMS, E-mail, Personalized marketing)
• Familiarize the business with digital services
• Limit the promotional activities which makes customers perceive you as profit motivated at such times.
• Utilize ‘Work From Home’ to motivate and comfort not only customers but employees too (applicable to the
entire business)
17. Our helping hand…
At HBSI we are prepared to take your brand
online with a “360° Digital Solution” for you to
step ahead; via
• Web Design
• Social Media Marketing
• Lead Management
• Software Development
• Creative designing (Graphics & Video)
• Google Advertising / SEO
• E-mail Marketing
• Creative Designing
• Content Writing
• and also helping you handle your inquiries
with ease by utilizing our Call Center
operations
Is your business looking to overcome the
current challenges faced by organizations
worldwide?
We can help you make the jump from
current procedures to an easier and
convenient path to build upon.
18. Reach Us
Are you looking to adapt towards digital services and continue to engage
with your customers?
Give us a call: Jagath - +9477 455 15 15
Drop a mail: digital@hayleysbsi.com | Jagath.d@hayleysbsi.com
Hayleys Business Solutions International (Pvt) Ltd,
No.25, Foster Lane, Colombo 10,
0112 628 800