- Social media has evolved from early bulletin board systems (BBS) and newsgroups in the 1970s-80s to the rise of instant messaging, blogs, social networks, and user-generated content in the 1990s-2000s. - Key developments include the first use of emoticons in 1982, the limitations of BBS leading to the rise of the internet, the introduction of instant messaging with ICQ in 1996, the launch of early social networks like Friendster and Myspace, and the growth of microblogging and social aggregation. - More recent trends have focused on social graphs, open platforms, semantic web, hyper-syndication of content across different contexts, and the integration

1. Social Media History Ido Fluk

2. 1978: Bulletin Board System BBS Ido Fluk

3. Geek communication moves from group meetings to BBSs Ido Fluk

5. 1979: Newsgroups Ido Fluk

8. ASCII/ANSI Art Ido Fluk

12. Early email Ido Fluk

13. IRC Live Multi-User Conversation Ido Fluk

15. The battle for “Homepage of the Internet” begins Ido Fluk

17. Portals Ido Fluk

18. Ido Fluk

19. Ido Fluk

20. וואלה ! A dream of a world of Mega-portals and Niche-portals Ido Fluk

21. Ido Fluk

22. Search Ido Fluk

28. Ido Fluk

29. Not a technical evolution: most tech required already existed. A revolution in content consumption, and online social interaction. A radical change to the ways software developers and end-users utilize the web. Ido Fluk

30. Ido Fluk

33. Comments / Talkbacks Crowd Opinion Reshapes the meaning Becomes popularity meter Ido Fluk

34. Crowd Editing Ido Fluk

35. UGC The website as an empty vessel for the users to fill with content Ido Fluk

37. 1997: First Social Network Revolutionizing concept. Millions of users. Closes in 2000: Dot Com crash + no business model. Ido Fluk

38. Friendster Ido Fluk

40. Myspace Ido Fluk

41. Ido Fluk

42. Niche Social Network Ido Fluk

43. White Label Social Network Ido Fluk

44. Media centered networks Ido Fluk

45. Crowd Wisdom Ido Fluk

46. Micro blogging: The always connected me Ido Fluk

47. Alternative Reality Ido Fluk

49. Social Bookmarking Ido Fluk

50. Social News / Aggregation Ido Fluk

51. Ido Fluk

52. Meta Aggregation Ido Fluk

53. RSS: Real Simple Syndication Ido Fluk

57. Widgets The web, not as a series of “WebPages” but as a series of services, applications, and multimedia content that can be consumed anywhere: on your start page, on a website, on your mobile phone, on your computer’s desktop, on your social network profile etc… Ido Fluk

58. Browser Power: GreaseMonkey Ido Fluk

59. Mashups Ido Fluk

60. Social Browsing + Ido Fluk The Social Graph

64. PROBLEM 2: Remember BBSs? Oops… we did it again Ido Fluk

65. Battle of the social connection protocol Ido Fluk

66. Social Life aggregation Ido Fluk

68. Future Ido Fluk

69. Anonymity vs Identity Ido Fluk

70. Hyper syndication Content is fluid , moveable , mashable , customizable , personalized etc… It can be consumed anywhere: Web, Mobile, Desktop, Apps etc… Ido Fluk

71. Increase Signal to Noise Ido Fluk

73. Hyper presence Ido Fluk

74. Geo centered Social Networking Ido Fluk

76. Social Browsing Take the graph with you… Ido Fluk

77. Semantic web http://www.youtube.com/watch?v=OGg8A2zfWKg Ido Fluk

79. 5000 Days http://it.youtube.com/watch?v=yDYCf4ONh5M Ido Fluk