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That's Life in Social Media
- 1. THAT’S LIFE IN SOCIAL MEDIA Werner Kunz - University of Massachusetts – Boston #UMBSocial
- 4. - 6 - 3rd Social Media Event at UMass Boston College of Management Werner Kunz – UMass Boston – November 2013 Source: Tupperware! !
- 7. - 9 - 3rd Social Media Event at UMass Boston College of Management Werner Kunz – UMass Boston – November 2013 Current Approaches of Companies to Get More Likes
- 8. - 10 - 3rd Social Media Event at UMass Boston College of Management Werner Kunz – UMass Boston – November 2013 Example: Sephora • 15 Days of Beauty Thrills / exclusive offers • Everybody wins • Real conversation about real issues • Get people familiar with your homepage • Right Mix
- 9. - 11 - 3rd Social Media Event at UMass Boston College of Management Werner Kunz – UMass Boston – November 2013 Example: Hubspot • B2B company that provides inbound marketing tools for small businesses • Offering really valuable free reports/advise • High sharebility • Very personal
- 12. - 14 - 3rd Social Media Event at UMass Boston College of Management Werner Kunz – UMass Boston – November 2013 Who are the people that follow you? • Half of the people that follow you, do it for selfish reasons • Who are the others?
- 13. - 15 - 3rd Social Media Event at UMass Boston College of Management Werner Kunz – UMass Boston – November 2013 Example: Earth’s Best Organic Baby Food Once you open a Channel you need to handle it
- 14. - 16 - 3rd Social Media Event at UMass Boston College of Management Werner Kunz – UMass Boston – November 2013 Are you committed to Social Media