The document summarizes a presentation given by Werner Kunz at the 2nd Social Media Event at UMass Boston's College of Management. The presentation discussed trends in social media and what's next for social media. Kunz argued that the gold rush of social media is over but there is still value if done properly. He suggested social media users focus on getting social, getting serious, and getting real - developing real conversations and relationships online and using social media to enhance real-world experiences.