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Integrate Social Media Into Your Business Life
Werner Kunz - University of Massachusetts – Boston
#UMBSocial
- 8 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Source: inventhelp.com, eMarketer @werkunz #umbsocial
- 9 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
The Tribute to Social Media
@werkunz #umbsocial
- 10 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
The Tribute to Social Media
Content
Creation
Social
Monitoring
Engagement
@werkunz #umbsocial
- 11 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
So let’s do it …
Content Creation
Social Monitoring
Engagement
- 12 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
How to survive this craziness
•  Sounds cool, but you do that on top of your business 24/7
•  —> how to survive this craziness
@werkunz #umbsocial
- 13 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
We need a
strategy!!!
- 14 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Take some time, we need a doable strategy
Time saving starts with
taking some time
An old strategy is
likely better
than no strategy
Test whether your new plan
can survive the daily
routine
- 15 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
How do you
solve the time
issue?
@werkunz #umbsocial
- 16 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
How do you solve the time issue?
•  Don’t try to do it on top of the rest of your work
•  Don’t believe the multitasking myth
•  Social Media Tools can not help you with execution,
but they can also develop a strategy for you
- 17 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Keep in mind
Don’t push your PR & Advertising
materials into Social Media
- 18 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
1. Idea: Document Your Business Life & Insights
- 19 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
1. Idea: Document Your Business Life & Insights
@werkunz #umbsocial
- 20 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
2. Idea: Become a Hunter and Gatherer
•  Document your industry knowledge for you, your co-
workers and social media (Robert)
•  Share what you enjoy (Vala, Allen)
•  Train yourself to be peoples person (Carlos Vargas)
Reserving play & content time to play, develop routines, and
content
@werkunz #umbsocial
- 21 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
3. Idea: Train yourself to become a thoughtful social person
@werkunz #umbsocial
- 22 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
Content
Creation
Social
Monitoring
Engagement
Document
Your
Business
Life!
Become a
Hunter and
Gatherer!
Train yourself
to be a
thoughtful
social person!
@werkunz #umbsocial
- 23 - 5th Social Media Day at UMass Boston
Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial
“Play is the highest form of
research”
Albert Einstein
Thank You
@werkunz #umbsocial

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Werner kunz-5th social media day

  • 1. Integrate Social Media Into Your Business Life Werner Kunz - University of Massachusetts – Boston #UMBSocial
  • 2. - 8 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial Source: inventhelp.com, eMarketer @werkunz #umbsocial
  • 3. - 9 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial The Tribute to Social Media @werkunz #umbsocial
  • 4. - 10 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial The Tribute to Social Media Content Creation Social Monitoring Engagement @werkunz #umbsocial
  • 5. - 11 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial So let’s do it … Content Creation Social Monitoring Engagement
  • 6. - 12 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial How to survive this craziness •  Sounds cool, but you do that on top of your business 24/7 •  —> how to survive this craziness @werkunz #umbsocial
  • 7. - 13 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial We need a strategy!!!
  • 8. - 14 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial Take some time, we need a doable strategy Time saving starts with taking some time An old strategy is likely better than no strategy Test whether your new plan can survive the daily routine
  • 9. - 15 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial How do you solve the time issue? @werkunz #umbsocial
  • 10. - 16 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial How do you solve the time issue? •  Don’t try to do it on top of the rest of your work •  Don’t believe the multitasking myth •  Social Media Tools can not help you with execution, but they can also develop a strategy for you
  • 11. - 17 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial Keep in mind Don’t push your PR & Advertising materials into Social Media
  • 12. - 18 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial 1. Idea: Document Your Business Life & Insights
  • 13. - 19 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial 1. Idea: Document Your Business Life & Insights @werkunz #umbsocial
  • 14. - 20 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial 2. Idea: Become a Hunter and Gatherer •  Document your industry knowledge for you, your co- workers and social media (Robert) •  Share what you enjoy (Vala, Allen) •  Train yourself to be peoples person (Carlos Vargas) Reserving play & content time to play, develop routines, and content @werkunz #umbsocial
  • 15. - 21 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial 3. Idea: Train yourself to become a thoughtful social person @werkunz #umbsocial
  • 16. - 22 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial Content Creation Social Monitoring Engagement Document Your Business Life! Become a Hunter and Gatherer! Train yourself to be a thoughtful social person! @werkunz #umbsocial
  • 17. - 23 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial “Play is the highest form of research” Albert Einstein Thank You @werkunz #umbsocial