This document discusses best practices in public relations, including trends in PR, how Australia differs from other parts of the world, what constitutes best practice PR, new developments in news delivery, crafting powerful brand messages, measuring influence, and integrated marketing campaigns. The document also includes a question and answer session with Naomi Shivara.

1. Best Practice in
Public Relations

2. How about we Sounds
talk about what the fascinating
trends are in PR?

3. w is Australi a different
Ho
from the res t of the world?

4. What is best
practice PR?

5. What is the new news?

6. send a
kesper son can
A sp o for you r brand
erful message
pow

7. your message here
nd
s a nce
K OL ue
eir infl
th

8. integrated
campaigns

9. Measuring
Public Relations

10. Questions and
answers with
Naomi Shivara
man