The document discusses how wine is often used to express community and socializing. It then provides examples of how St. Supéry, a winery, increased sales 113% after 6 months and reduced wine club attrition from 5% to 1.5% by using social media. The document advocates for humanizing your brand and building trust online. It discusses how word of mouth referrals on social media can quickly spread information to thousands of people through influencers and their social networks.

2. Isn't it true that wine, far more than anything
else, is used to express the precious nature of
community and socializing?

3. Rick Bakas
add /rickbakas to most social site URL’s or visit my sites:
rickbakas.com + bakasmedia.com
this presentation will be available for download at:
slideshare.com/rickbakas

5. 113%

6. St. Supéry’s increase in sales after 6
months
113%

7. St. Supéry’s increase in sales after 6
wine club attrition rate after 6 months
months
113% 1.5% down from 5% before social media

10. With web 2.0 consumers don’t access information on one site only. Information is
posted, and can be reposted in other places. Information “gets in the way” of
traffic on other sites via web 2.0 sharing tools, including on mobile web sites.

11. With web 2.0 consumers don’t access information on one site only. Information is
posted, and can be reposted in other places. Information “gets in the way” of
traffic on other sites via web 2.0 sharing tools, including on mobile web sites.

14. If you are going to do anything online, I ask you do two things:

15. If you are going to do anything online, I ask you do two things:
HUMANIZE YOUR BRAND

16. If you are going to do anything online, I ask you do two things:
HUMANIZE YOUR BRAND
BUILD TRUST

17. word of mouth
+
Let’s suppose Stephen has a great wine+food experience and
loves it so much he decides to send out a tweet about it...

18. word of mouth
+
Let’s suppose Stephen has a great wine+food experience and
loves it so much he decides to send out a tweet about it...
...ten of Stephen’s friends see the tweet and are big fans of
Stephen’s experience with the food.....

19. Those 10 people rebroadcast Stephen’s story to their
social connections of about 300 friends each.

20. Those 10 people rebroadcast Stephen’s story to their
social connections of about 300 friends each.

22. Before you know it, Stephen’s story about wine+food has
reached 3,000 sets of eyeballs within minutes.

24. all from a single message*
*via influencers

25. Influence = Reach(Brand x Expertise x Trust)
*reach is a multiplier of influence

26. email database social contacts

27. email database social contacts

28. email database social contacts

29. location based & mobile

30. location based & mobile

31. ROI: would you make wine from
this vine?

32. things you can do now
THEMES
EDUCATE
BE A CONDUIT
CUSTOMER SERVICE
COLLABORATE
CONVERSATE
EVENTS

34. thank you for your time. i hope this was helpful.