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A quick review of three of the PR Lions winning entries from Cannes.
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The PR Lions 2011
1.
THE LIONS 2011
2.
ELECTROLUX GREEN LAUNCHING A
NEW RANGE OF ECO VACUUMS ACROSS EUROPE AND AROUND THE WORLD. THEY ARE JUST LIKE NORMAL VACUUMS BUT THEY USE LESS POWER. 2
3.
WHAT DID THEY
DO? 3
4.
RESULTS THE FIRST PHASE
OF THE CAMPAIGN HAS ALREADY REACHED OVER 65 MILLION PEOPLE AND TRIPLED DISTRIBUTION OF ELECTROLUX’S GREEN RANGE. 4
5.
NAB WANTED TO DIFFERENTIATE
FROM THE BIG THREE BANKS 5
6.
WHAT DID THEY
DO? 6
7.
RESULTS 22% LIFT IN
PROFIT 3.6% INCREASE IN THE MORTAGE BOOK THE BREAK UP GENERATED $5 MILLION OF EARNED PR MEDIA IN A SINGLE DAY. 7
8.
DOKTOR PROKTOR AND
THE END OF THE WORLD MAYBE A CHILDREN’S BOOK ABOUT A MOON CHAMELEON. 8
9.
WHAT DID THEY
DO? 9
10.
RESULTS MASSIVE COVERAGE BOOK TO
NUMBER ONE EVERY SECOND CHILD IN NORWAY ATTENDED 10
11.
LINKS HTTP://THEINSPIRATIONROOM.COM/DAILY/2010/ELECTROLUX-VAC-FROM-THE-SEA/ HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/NAB-BREAK-UP-WITH-RIVAL-BANKS/ HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/DOKTOR-PROKTOR-AND-THE-END-OF-
THE-WORLD-MAYBE-MONSTERS/ HTTP://WWW.SLIDESHARE.NET/FABIANOCOURA/QUOTES-FROM-CANNES-LIONS-2011 HTTP://ADSOFTHEWORLD.COM/TAXONOMY/AWARDS/CANNES_LIONS_2011 HTTP://CREATIVECRIMINALS.COM/ONLINE/KLM-SURPRISE/ HTTP://WWW.CONTAGIOUSMAGAZINE.COM/2011/06/CANNES_LIONS_5.PHP HTTP://WWW.CANNESLIONS.COM/ 11
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