This document discusses how social media can help startups succeed and avoid business failure. It notes statistics that 1 in 5 businesses fail within a year and 1 in 3 within three years. It then quotes Erik Qualman saying that the return on investment of social media is that a business will still exist in five years. It lists qualities of successful businesses, including having validated customers, networking skills, time management, communication abilities, and leveraging technology. The document concludes by listing specific social media actions for readers to take to help their businesses, such as joining LinkedIn, Twitter, and networking groups.

1. Social Media For Start
Up Businesses

2. http://uk.linkedin.com/in/philoakley
https://plus.google.com/+PhilipOakley
Twitter @philoakley

3. 1 in 5
Business fail
in 1 year

4. 1 in 3
Business fail
in 3 year

8. “The ROI of social
media is that your
business will still exist
in 5 years”
Erik Qualman

9. “The ROI of social
media is that your
business will still exist
in 5 years”
Erik Qualman

10. What Does Success
Look Like?

11. What Does Success
Look Like?
• Has validated customers
• Is good at networking
• Time management is essential
• Effective at communication
• Leverage technology

12. Validated customers?
Do you know in advance
that you have customers
who are willing to pay the
price you are asking for
the product or service
you have?

18. Networking

23. #Hashtags

24. #123Club

26. #StaffordshireHour

29. TAKE ACTION!
1.Join Linkedin
2.Join the Networking Staffordshire Group
3.Post on the One2Three Club Discussion

30. TAKE ACTION!
1.Join Twitter
2.Tweet with #123Club
3.Follow and tweet #Staffordshirehour Wed
8pm