The New Rules Of The Web 2
•Download as PPT, PDF•
1 like•224 views
The New Rules of the web and social media. How they apply to you, your business and what you can do to get the most out of it!
![The New Rules of the Web ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/thenewrulesoftheweb-2-091116180641-phpapp02/85/The-New-Rules-Of-The-Web-2-1-320.jpg)
![Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to The New Rules Of The Web 2
Similar to The New Rules Of The Web 2 (20)
Recently uploaded
Recently uploaded (20)
The New Rules Of The Web 2
- 5. Buying & Borrowing : Sponsored & Organic Listings
- 9. Attract: Six Local Search/Business Review Sites Which Matter
- 11. Social Media: Where to Start?
- 21. Questions?
Editor's Notes
- Social Media has a profound impact on the way we communicate in today’s world- both personally and in business. According to an August 2009 study by Forrester Research more than 80% of U.S. adults online use social media at least once a month. In an Sept. issue of Adage.com article titled “ The 7 Biggest Legal Risk to Your Company when using Social Media” states that 87% of companies still don’t have a social media policy. But as you can see by the benefits of using social media can have on your business as discussed by Synergy Buzz you can’t afford not to be taking advantage of this marketing medium. I am going to highlight some common concerns for businesses when it come to Social Media and review Ten Must Have’s for your social media policy.
- Learning Tool: you can subscribe to blogs and news feeds to get information Research best practices, identify and access resources, benchmark against others Some Suggestions: Fistful of talent, Benefits Buzz, Compensation Café Recruiting, Retention, Employment Branding: Source candidates, seek and encourage referrals, build/maintain relationships, communicate info about your company and opportunities.
- There are many concerns with Social Media, but the rewards for investing some time in understanding how social media can impact a small business can be significant. Even if you’re not ready to take the plunge, it’s critical to understand what it’s about because this stuff is here to stay, so I am glad you have all made it out today to start the educational process and add onto what you already know. Lacking time to learn and use social media tools — The biggest concern expressed over and over was, “who has time for all this social media stuff?” As several others in the audience pointed out, the best strategy was to pick one or two tools and focus on doing those well. Another spoke about dividing up the effort, by having several employees sharing the updating responsibilities on the company blog. (As an aside, it seems to me there’s a great business opportunity for some company to provide contract help to perform social media activities.)
- 5. Exercise good judgment Refrain from comments that can be interpreted as slurs, demeaning, inflammatory, etc. The Internet is full of varied opinions, and it’s okay to share yours, but you never, never, never want to be branded a racist or narrow-minded or an unstoppable hot-head. Your employees should understand that companies can and will monitor employee use of social media and social networking web sites, even if they are engaging in social networking or social media use away from the office. Eric B. Meyer , an associate at the labor and employment group of Dilworth Paxson LLP, reminds us that, “employees should always think twice before hitting ’send‘; consider what could happen if your organization sees what the employee publishes on the Internet and how that may reflect not just on the employee, but also the company.” Bottom line: good judgment is paramount regardless of whether an employee’s online comments relate directly to their job 6. Understand the concept of community The essence of community is the idea that it exists so that you can support others and they, in turn, can support you. You need to learn how to balance personal and professional information, and the important role that transparency plays in building a community. Your community shouldn’t be an environment where competition is encouraged or emphasized, but rather a platform where your customers or users feel comfortable sharing, connecting, and receiving help. 7. Respect copyrights and fair use This should be a no-brainer, but just in case: always give people proper credit for their work, and make sure you have the right to use something with attribution before you publish. 8. Remember to protect confidential & proprietary info Being transparent doesn’t mean giving out the Colonel’s special 11 herbs and spices used in KFC chicken or the recipe for McDonald’s Big Mac special sauce. Those examples seem pretty self-explanatory, but Meyer, points out that, “employers may fail to make employees aware of any obligation they may have to protect confidential or proprietary information.” Transparency doesn’t give employees free rein to share just anything. Meyer says that every state has a law governing trade secrets. Therefore, employees who share confidential or proprietary information do so at the risk of losing their job and possibly even ending up a defendant in a civil lawsuit. At the very least, companies will seriously question the judgment of an employee who shares confidential or proprietary information via social media. It’s a good idea to make sure all of this is clearly laid out in your social media policy.
- 5. Exercise good judgment Refrain from comments that can be interpreted as slurs, demeaning, inflammatory, etc. The Internet is full of varied opinions, and it’s okay to share yours, but you never, never, never want to be branded a racist or narrow-minded or an unstoppable hot-head. Your employees should understand that companies can and will monitor employee use of social media and social networking web sites, even if they are engaging in social networking or social media use away from the office. Eric B. Meyer , an associate at the labor and employment group of Dilworth Paxson LLP, reminds us that, “employees should always think twice before hitting ’send‘; consider what could happen if your organization sees what the employee publishes on the Internet and how that may reflect not just on the employee, but also the company.” Bottom line: good judgment is paramount regardless of whether an employee’s online comments relate directly to their job 6. Understand the concept of community The essence of community is the idea that it exists so that you can support others and they, in turn, can support you. You need to learn how to balance personal and professional information, and the important role that transparency plays in building a community. Your community shouldn’t be an environment where competition is encouraged or emphasized, but rather a platform where your customers or users feel comfortable sharing, connecting, and receiving help. 7. Respect copyrights and fair use This should be a no-brainer, but just in case: always give people proper credit for their work, and make sure you have the right to use something with attribution before you publish. 8. Remember to protect confidential & proprietary info Being transparent doesn’t mean giving out the Colonel’s special 11 herbs and spices used in KFC chicken or the recipe for McDonald’s Big Mac special sauce. Those examples seem pretty self-explanatory, but Meyer, points out that, “employers may fail to make employees aware of any obligation they may have to protect confidential or proprietary information.” Transparency doesn’t give employees free rein to share just anything. Meyer says that every state has a law governing trade secrets. Therefore, employees who share confidential or proprietary information do so at the risk of losing their job and possibly even ending up a defendant in a civil lawsuit. At the very least, companies will seriously question the judgment of an employee who shares confidential or proprietary information via social media. It’s a good idea to make sure all of this is clearly laid out in your social media policy.
- 9. Bring value Social media will more likely pay dividends for you if you add value to your followers, readers, fan, and users. Michels, for example, said he’s used blog posts as a “means to frame the conversation around specific issues and make sure that our position is heard and commented on,” or as a way to build buzz for upcoming products or services. Joe Homs, the CEO of Headset Bros. , shared with me two instances where social media has provided an opportunity to bring customer value. Once, on Twitter ( ) , they ra n ac ross a person who was looking for a recommendation for a product they sell. A simple message to her that was quick and relevant allowed them to make a fast sale. Another time, on Facebook ( ) , a customer comp laint about not receiving an order led to the realization that their shipping company had lost the package. Sending the customer a new package overnight fixed the problem and they eventually worked out the problem with the shipping company as well. Still confused about the different ways you can provide value using social media? Check out the video from Barry Judge, the Chief Marketing Officer at Best Buy, embedded below. (Thanks to Christine Tierney for the heads up on this great video.) 10. Productivity matters I asked Homs if he was concerned that his employees would lose focus if they were spending too much time on social media sites. His comment: there’s not much to balance. He told me, “talking to people (over social media or otherwise) is our ‘real’ job.” Headset Bros estimates that 90% of their business is communication with customers (online and by phone). To help with the rest, they’ve automated most of their other business functions. But, your social media usage won’t get you very far if you don’t execute on the core competencies of your business. Remember that in order for your social media endeavors to be successful, you need to find the right balance between social media and other work.