Discover best practices for using social media to build relationships with homebuyers, sellers and renters. Real estate professionals learn marketing tactics to use on Facebook, Twitter, Instagram, Pinterest and Google+ as presented by Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com and 2014 Social Media MVP award recipient from PR News.
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Social media for real estate where to focus, how to engage, and when to start homes.com
1. Social Media for Real Estate
Where to Focus, How to Engage, and When to Start
Erica Campbell Byrum
Director of Social Media for Homes.com
Recently named Social Media MVP by PRNews
2. Director of Social Media
Homes.com & For Rent Media Solutions.
Named to PRNews’ inaugural Social Media
MVP list
Developer of flagship products FRSocial and
Homes.com Social
National public speaker
Erica Campbell Byrum
24. PINNED TWEET
Resembles the
Facebook "Highlight"
option. This allows you
to display your most
"important” Tweets at
the top of your Twitter
profile.
33. SOCIAL BUTTONS
Adding the social media badges
to your website encourages
visitors to follow you.
Add the Share, ‘Like’, Tweet and
+1 buttons to encourage visitors to
share.
63. LINK YOUR G+ & YOUTUBE
Source: Search Metrics
Your Hangouts on Air
are automatically
posted to your Google+
page and YouTube
channel
Video posted to your
YouTube channel are
automatically posted
to your Google+
followers