LinkedIn Made Easy

1. Facilitated by Chisa D. Pennix-Brown, MBA
LADYBIZNESS.CO
LINKEDIN
MADE EASY

2. Welcome & Agenda
• Please turn phones to silent or vibrate
• Ask questions
• Facilitator & Introductions
• Follow the Facebook page
www.FB.com/LadyBiznessInc

3. WHAT IS LINKEDIN?
• The Leader in Business Social Media
• Over 40 Million Members
• Over 170 Industries
GOALS
1. Re-connect
2. Career
3. Answers

4. LINKEDIN TRENDS
• Increase in Mobile Use
• Increase in Tablet Use
• Increase in Hashtags
• Trending Times for Users
7-10 AM & 5:30-9 PM

5. LINKEDIN PROFILE
Posts Recent Activity Followers

6. LINKEDIN COMPONENTS
HOME
MY NETWORK
JOBS
MESSAGING
NOTIFCATIONS
WORK

7. CLICK ON THE ME ICON
VIEW PROFILE

8. AFTER VIEW PROFILE
USE THE PENCIL TO
EDIT A SECTION

9. INSIDE THE PROFILE
ADD A NEW PROFILE
SECTION

10. PROFILE SECTIONS
ADD A NEW PROFILE
SECTION

11. SKILLS
• Listing your skills gets you 13X More
views than those that do not have skills
listed
• Overall LinkedIn Members add more than
380 Million skills to their profiles
• You can add a total of 50 skills to your
individual profile

12. EDIT PUBLIC PROFILE
CLICK TO EDIT AND
MAKE YOUR UNIQUE
URL
WWW.LINKEDIN.COM/IN/LADYBIZNESS

13. CHANGES ON PUBLIC PROFILE
CLICK TO EDIT AND
MAKE YOUR UNIQUE
URL

14. POSTING
• Upload photos or documents to enhance
your posts.
• You can also add video by pasting the
URL in the share box
• SLIDESHARE.NET INCLUDE YOUR
PRESENTATIONS

15. BREAK

16. BRANDING
Accurate, Helpful, Consistent
1. Find Your Audience
2. Shape Perception
3. Establish Trust

17. CONTENT CREATION
SNACKABLE VALUABLE
THE
SWEET
SPOT
High Quality/ShareableQuick to Consume

18. ARTICLES
WRITE AN ARTICLE

19. ARTICLES
HEADER PHOTO
CREDIT SOURCE
HEADLINE
CONTENT
PHOTOS
VIDEOS WITH A LINK
INCLUDE YOUR
CONTACT INFO IN THE
BOTTOM

20. EDITORIAL CALENDAR
• Decide on times and
days to post
• Choose local and
regional happenings
• React to World News
& Culture events

21. ENDORSEMENTS
• Give them and you will
get them
• Its important to list your
skills
• List what YOU want to
be know for

22. RECOMMENDATIONS
• Ask for them from colleagues, clients,
• and bosses.
• Send a request & let them know what job
they are recommending you for
• Send a recommendation first to
encourage the other person to do
one for you!

23. CLICK ON THE ME ICON
SETTINGS & PRIVACY

24. SHOW UP &
SHOW OUT
MOMENT!
Chisa D. Pennix-Brown, MBA
Follow me @LadyBizness
Recommendations at
LinkedIn.com/in/LadyBiz
Find this Presentation at
www.Slideshare.net/LadyBizness