Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

S4 b southwest-nova

204 views

Published on

  • Be the first to comment

  • Be the first to like this

S4 b southwest-nova

  1. 1. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comTrends and Insightsfor Marketingyour Business Onlinewith Social Media
  2. 2. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.com
  3. 3. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comColaiacovo?It’s Italian…Yes, I chose it when I gotmarried.Changed from “Cook” … aChebogue NS Cook in fact!
  4. 4. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comGoals for Today1.OnlineFoundations2.Current Trends3.VIP Areas forTourism Business4.Three Steps toImplement
  5. 5. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.com• Website• Blog• Email Marketing List(newsletter)• Google + Places PageOnline Foundations
  6. 6. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comWebsite• Your online Real Estate• Own and Control it• Base of your onlinePresence
  7. 7. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comBlogging for Business• Current News• Helps SEO• Speaks to target market• Boosts online Visibility ****www.timeontaskva.wordpress.comwww.timeontaskva.com/blog
  8. 8. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comNewsletter – Email List• Communication Tool• Control of Delivery• Sends News to Inbox• Educate readers• Build Know Like Trust Factor
  9. 9. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comGoogle + Places Page• More real estate in searchresults• Maps search• Reviews options• Connect /Message Followershttp://www.google.com/business/placesforbusiness/
  10. 10. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.com
  11. 11. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.com
  12. 12. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comCurrent Trends• Pictures and more Pictures• Online Reputation Management• Social Media as Customer ServiceChannel• Mobile – research, advice and data onthe go• Search is now more personal –Likes, reviews
  13. 13. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comThere are Hundreds of Millionsof people talking online!Listen to them!
  14. 14. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comWatch for OpportunitiesYou will have to pay attention, listen and respondDon’t fear bad reviews... Learn from them
  15. 15. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comVIP Areas for Tourism Business• Review Sites: Yelp, TripAdvisor, Foursquare• Facebook Page – local businesstype with address• Google +• Pinterest• YouTube• Twitter
  16. 16. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.com3 Steps to Take in the next 2weeks to Boost Online Visibility• Setup & Claim Profiles on the 3Review platforms• Claim Google + Page and fill itout: info, links, pics• Content Planning Starting outwith an Editorial Calendar
  17. 17. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.com
  18. 18. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comTIME INVESTMENT• What you make of it and what youwant to invest• Regular time to create content• Have policy and team to help outNewsletters > Blogs > Social Media
  19. 19. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comSAMPLE TIMEOnce Setup and Strategy are in Place• Content Creation / Organization (2-5 hrs initial, 1hr/month after)• Content Distribution (30 min / week)• Monitoring / LIVE networking (15 min avg/ day)• Adjust, new tactics (1 hr / month)• Followup online and beyond (varies)5 hrs strategy + 5 hrs + / month
  20. 20. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comFree ResourceReceive a free template of the Editorial PlanningCalendar, the starting point to planning your onlinecontent and stay organized.www.GiftfromKathy.com
  21. 21. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comRECAP1. Online Foundations2. Current Trends3. VIP Areas for Tourism Business4. Three Steps to Implement
  22. 22. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.com
  23. 23. Copyright © 2013 by Kathy Colaiacovowww.Social4Business.comIf you have any questions later on, feel free to ask awayon my Facebook Page:www.facebook.com/timeontaskvaSubscribe to my blogs – Tips for both entrepreneursand social media for business.Social4Business.com/blogTimeonTaskVA.com/blog

×