The document discusses the use of social networking platforms like LinkedIn and Xing for career development, providing insights on profile optimization, expanding business contacts, and maintaining professional conduct. It covers essential guidelines for effective networking, privacy management, and reputation management online. Additionally, it highlights the importance of engaging with one's network and providing value to connections.

1. Social Networking
for Career Development
Dr. Johanna Havemann
November 2014

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How to use LinkedIn and Xing to advance your professional career.
Core features of both LinkedIn and Xing
How to fill-in your personal profile
How to grow the number of business contacts
other (free) categories, tools and features
Projects, Contact establishing tools, Groups, Events, Company Profiles, News Feed
Premium features
Job recruitment
Privacy and security terms and measures
Facebook, Twitter & Co. and how they can advance your career
Source: yesbo.de

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4. World map of top professional
networks: Linkedin, Xing and Viadeo
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Source: blogs.alianzo.com (Mar 2014)

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Source: tobesocial.de (Aug 2011)

6. Choose the right profile picture
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Source: news.dice.com

7. Choose the right profile picture
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Source: news.dice.com
Photo: Getty Images

8. Choose the right profile picture
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Source: noisylittlemonkey.com

9. The DO’s and DON’Ts
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DON’T play the numbers game
“This is not a popularity contest”
DON’T be afraid to reach out
Source: nypost.com, linkedin.com/pulse (Apr 2014)

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DON’T forget Privacy Settings
DON’T worry about stalking
DON’T be afraid to go long
Source: nypost.com, linkedin.com/pulse (Apr 2014)

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DON’T ask people you don’t know for
recommendations
DON’T comment negatively
DON’T over-post status updates
Source: nypost.com, linkedin.com/pulse (Apr 2014)

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DO personalize Connection Requests
DO take it slow …
Don’t ask for too much too soon
Do build trust and rapport first
Source: nypost.com, linkedin.com/pulse (Apr 2014)

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DO customize your headline
DO tell your professional story in the Summary
DO ask for guided recommendations
DO join and participate in groups
Source: nypost.com, linkedin.com/pulse (Apr 2014)

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DO keep it professional at all times
DO stay active once you’ve landed your gig
DO engage with your network daily
DO provide value to your connection
Source: nypost.com, linkedin.com/pulse (Apr 2014)

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www.kununu.com

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recruiting.xing.com

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Reputation Management I
• When creating a social media account, change
settings to private and understand what that
setting entails.
• Be wary of sharing too much about your
political or religious beliefs online
• Refrain from joining any groups that would be
considered controversial

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Reputation Management II
• Disassociate from Facebook friends who post
embarrassing comments
• Setup Google Alerts to monitor any new
online content with your name
• Keep abreast of new laws regarding user
privacy and adjust your online profile
accordingly

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Reputation Management III
• Don’t post anything negative about your
school, professors or past employers
• Be sure that information about employment
and education are exactly the same on your
resume and social networking profile
• Audit all social media profiles – even old
accounts, like one on MySpace

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Reputation Management IV
• Don’t try to delete any of your social media
networking accounts; colleges and employers
may see this as you deliberately obscuring
yourself
• Be mindful of online scams and phony friend
requests. Never include your phone number,
mailing address or home address in your
profile.

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Reputation Management V
• Avoid spontaneous responses, especially
when discussing hot button issues
• Share thoughts without being overly
opinionated
• Be sure to restrict pictures and video sharing
so that things other people post about you
won’t be found in a basic search

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26. Johanna Havemann | PhD
Trained Biologist
Digital Science Communication
African Affairs
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