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Social Media for Nonprofits

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Cindy Leonard

This document outlines a presentation on social media for nonprofits. It includes an agenda that covers defining social media and why organizations should use it, terminology, types of social media tools, examples of popular tools like Facebook, Twitter and YouTube, and considerations for planning a social media strategy. The presentation discusses starting with small steps on social media, focusing on people over control, and using models like the WAVE framework to engage audiences and measure the impact of efforts. It also addresses common questions and challenges around social media from assessing organizational readiness to demonstrating return on investment.

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Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media for Nonprofits
What’s on Tap?  Exercise: Analog Social Networking (10 min.)  Defining social media & Why we should care (10 min.)  Social media terminology (15 min.)  Types of social media tools (15 min.)  Most popular social media tools (60 min.)  Social media planning & strategy considerations (30 min.)  General Q&A (30 min.) • Facebook • Twitter • LinkedIn • Wikispaces • Wordpress (blogging) • Delicious • Flickr • YouTube • Podcasting • RSS feeds
Defining Social Media
Visua l Them e Conte nt Enga geme nt Social Media
Why We Should Care
Expand Network of Contacts Promote Action Consolidat e or Formalize Networks Strengthen Relationshi ps Quick Feedback to Constituent s
Social Media Terminology
Communiti es & Community Building Friends Profile Online Presence Networks Groups Content Links Comments Tags (Bookmarkin g) Widgets Authenticity Collaboration Culture
Types of Social Media Tools
Social Networks Wikis Podcasts Photo and video sharing Twitter Blogs RSS feeds Social bookmarking
Most Popular Social Media Tools
 Social Networking Facebook: http://www.facebook.com LinkedIn: http://www.linkedin.com  Wikis: http://www.wikispaces.com  Podcasting Hosting: http://www.podbean.com/ Recording: http://audacity.sourceforge.net/  Photo and video sharing  Flickr (photos): http://www.flickr.com  YouTube (video): http://www.youtube.com
 Twitter: http://www.twitter.com  Blogging Wordpress: http://www.wordpress.org  RSS feeds Feedburner: http://www.feedburner.com  Social bookmarking Delicious: http://www.delicious.com
The Pittsburgh Zoo http://www.pittsburghzoo.org/ (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)
Planning & Strategy
No Presence Individual Presence Presence on One Site Presence on Several Sites Small Steps
Have Faith in Yourself Relinquish Control Put People First Make It Personal
The “If you build it, they won’t come…” Issue
30 The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio
Common Themes
Who job is it, anyway?
Assessing Organizational Readiness
Sellin g Social Media to Your Boss
What about ROI? How do I know if my efforts are worth it?
Open Q & A

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