This document discusses using social media, such as Facebook and Twitter, for campaigning. It defines social media as relationship-based and two-way communication that allows users to connect through sharing ideas and information. The document encourages supporting education campaigns like Gonski and TAFE by registering, liking, following, and sharing posts on social media to amplify your voice and unite communities. It provides instructions on how to tweet, retweet, have conversations, use hashtags, and follow people on Twitter to effectively engage in social media campaigning.

1. Campaigning with
Social Media
AEU Federal Womens Conference 2013

2. What is social Media?
Social
• Relationship
based
• 2 way
• Engaging not
presenting
• Democratic
Media
• Mobile
• Web Based

3. • Social network
• Connect through friends
• Share life
• Lasting
• Information network
• Connect through ideas
• Share information and ideas
• Temporary

4. Amplifiesyourvoice

6. Unitesandbuildscommunities

8. FirstFollower:LeadershipLessonsfromDancingGuy
Derek Slvers

10. A Call to Action
You can make a difference

11. Support Gonksi
• Register your support
http://igiveagonski.com.au
• Like Gonski on Facebook
https://www.facebook.com/igiveagonski
• Follow Gonski on Twitter
https://twitter.com/igiveagonski
Use Facebook and Twitter to:
• ask others to support the campaign
• Retweet and Like their posts
• Share articles and blogs that explain why we
need Gonski

12. Explain Gonski Means
Use Facebook and Twitter to:
• ask others to support the campaign
• Retweet and Like their posts
• Share articles and blogs that explain why we need Gonski

13. Support TAFE
• Sign up to www.stoptafecuts.com
• Like on Facebook: www.facebook.com/stoptafecuts
• Follow on Twitter @TAFECampaign
Share with your communties and networks and encourage
others to support.

14. Wecanallmakeadifference
One woman at a time

15. How to
Tweet
The Basics

16. Anatomy of a tweet

17. Link to website
(copy and
paste this)
Hashtags
My message

18. Sending a simple tweet

24. Retweeting
Sharing someone else’s tweet with your followers.

26. Conversations
Replying and contacting others

27. When you reply, Twitter automatically puts the person’s
handle at the front of the tweet.
Do this manually if you want to talk to someone when it’s not
a reply.

28. Using Hashtags
Send your tweets to a wider audience

29. #Hashtags
#Hashtags allow everyone who is following that tag to see
what you have said.
If you click on a hashtag it will open up all the tweets that
have used that tag.
They are a used to keep track of large conversations and to
spread the word about big issues.

32. How to follow people

33. Click on the name

34. Choose ‘follow’

35. Don’t forget…

36. Don’t forget
 Be real
 Be positive
 Be professional
 Vary your tweets (try not to bang on)
 Share interesting tweets and articles
 Use hashtags
 engage with others