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Personal Branding for Massage Therapists

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Personal Branding for Massage Therapists

What is effective Marketing for Massage Therapist? Is Personal Branding for Massage Therapists? To grow your massage therapeutic practice you would need to put a few things in place ,,,

What is effective Marketing for Massage Therapist? Is Personal Branding for Massage Therapists? To grow your massage therapeutic practice you would need to put a few things in place ,,,

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Personal Branding for Massage Therapists

  1. 1. Personal Branding Your Online Avatar Louisa Chan Social Media Specialist
  2. 2. Let’s Imagine  Want To Sell Product/Service  Don’t Have Budget  Nobody Knows You or Product/Service  Your Approach?  What Works? www.SynergyMarketingPro.com 2
  3. 3. www.SynergyMarketingPro.com 3
  4. 4. Promotion Then and Now  Phone Directory  Where’s Yours?  Newspapers  What Papers?  TV  DVD/PayTV*  Telemarketing  Do Not Call List  Direct Mail  1% - 2% Yield  Print Ads  Rising Costs  E-Mail  Spam Filters www.SynergyMarketingPro.com 4
  5. 5. Staying In Business  Industry Burnout Rate for Massage Therapists?  Leads – Business Lifeblood www.SynergyMarketingPro.com 5
  6. 6. Newspapers: Then and Now www.SynergyMarketingPro.com 6
  7. 7. State Of The Affairs  91% of netizens use search engine*  >50% online “purchases” preceded by internet search**  82% local searchers follow up via in- store visit, call or purchase (TMP/ComScore)  90% of online searches result in offline purchases (ComScore) www.SynergyMarketingPro.com 7
  8. 8. While  5.3 Billion With Mobile Phone  4.2 Billion With Tooth Brush www.SynergyMarketingPro.com 8
  9. 9. Hello, Are You There?  How Do People Know About You?  Online Presence  Visibility  Authority www.SynergyMarketingPro.com 9
  10. 10. BUT, Before You Jump Online www.SynergyMarketingPro.com 10
  11. 11. Conscious Personal Branding For You? Not for Everyone Unless You Have  A Message / Voice / Vision  A Passion  Willing To Stand Out www.SynergyMarketingPro.com 11
  12. 12. But … Everyone Is Branding All The Time  Consciously or  Sub-consciously www.SynergyMarketingPro.com 12
  13. 13. And Everyone Is Either Doing  Informed Branding Or  Uninformed Branding www.SynergyMarketingPro.com 13
  14. 14. Activity  Your Online Avatar?  On Which Platform? www.SynergyMarketingPro.com 14
  15. 15. Activity  Your Online Avatar? Your What?  On Which Platform? Your Where?  Your Drive? Your Why? Radio Interview On Social Media Platforms Speaking Engagements www.SynergyMarketingPro.com 15
  16. 16. So Far, We’ve Seen Everyone Is Branding All Day Long  How Do You Want To Show Up?  Where?  How? www.SynergyMarketingPro.com 16
  17. 17. Summary For More Tips, visit: www.SynergyMarketingPro.com www.SynergyMarketingPro.com 17

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