Search Function• It’s now easy to find information on the PI website. Type a keyword into the Search box and the site will return options that match your keyword. Click on the link or the button – Continue Reading to find more.
Social MediaPLATFORMSEach social media platform offers something different for users. This section explains the benefits of each.TwitterThrough short, 140-character posts, Twitter provides users with the microblogging resource to create a viral community. Create your own online community by gaining internal (Pilot) and external followers, sending frequent tweets, retweets, links, and direct messages.FacebookFacebook is a social network service and website that allows users an opportunity to build an online community with other users, brands, and organizations. Users build value with wall posts, status updates, messages and multi-media posts. The more interaction your page has with others, the more individuals will be enticed to visit and “like” your page. The ultimate goal is to draw visitors to your Facebook page and maintain positive, consistent conversation— strengthening the Pilot International and Anchor program loyalty.
Social MediaYouTubeYouTube is a video-sharing service that allows users to upload, share, and view videos.SlideShareSlideShare is the worlds largest community for sharing presentations. With 55 million monthly visitors and 120 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.
Measure your Social Media SuccessIn the social media world, it’s important to keep track of a few critical numbers to gauge your impact with the onlinecommunity.MetricsSome figures are key to tracking your social media growth. • Number of followers • Number of interactions with your fans and followers including likes, comments, and retweets • Number of posts per week (for consistency)Both Facebook and Twitter allow you to track your site’s usage. For a club’s Facebook fan page, you musthave administrative privileges. Facebook can produce a weekly metrics report called “Insights.” Go tothe Help Center, search “Insight,” and follow the instructions.Your Twitter page shows how many followers you have, mentions, and retweets.Tracking programs like Hubspot, Radian6, and Marketo are also available commercially.EvaluationIf you do not see any improvement in your numbers, it is important to reevaluate your current activity and look at bestpractices.• Does your club or district have a potential audience large enough to need/ sustain its own account?• Are your posts too marketing-focused and sales-minded?• Are your posts authentic and geared toward engaging your audience?• Do you respond to users’ questions and comments?
Social media marketing is expected to dominate this year.But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg andbeyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?excerpt fromThe CMOs Guide To The Social Media LandscapeDate: February 10, 2010
What’s the next level for Pilot• Branding• Increase our presence with current, up to date stories of Pilot’s impact on their communities and the world• Provide resources and tools to our members