The 3rd webinar in a series presented by Local Search experts, 15miles. Learn how-to take your business mobile and optimize your business for local search.

1. The Local-Mobile
Opportunity
Webinar July 2013

2. Today’s Presenters
Presenter
Gregg Stewart
President
15miles/Geary LSF
Moderator
Dan Stiehr
Director, Client Services
15miles

3. Today’s Webinar
2013 Local Search Trends – available at localsearchstudy.com
• Why Mobile?
• Mobile Optimized Web Sites
• Mobile Advertising Options
• Questions?

4. Why Mobile?
Today’s Mobile Landscape
4

5. Decline of PC Search in the US
Source: comScore qSearch 2.0 Total US Internet Searchers
Total US searches on the PC dropped 6% year-over-year to 27.8 billion in
December 2012…
Total Web Searches (Billions)
Non-Local
-5%
y/y increase
Local
-17%
y/y increase
2,951
2,786 2,681
2,810
2,671 2,557 2,565
2,677
2,511
2,339
2,433
2,348
2,462
Nov-12
26,722
Aug-12
24,374
Oct-12
28,031
25,598
Sep-12
26,246
23,908
28,510
25,999
Jul-12
29,930
27,253
Jun-12
28,149
25,584
May-12
28,077
25,521
Apr-12
27,676
25,005
Mar-12
29,534
26,724
Feb-12
28,040
25,359
Jan-12
28,501
25,715
Dec-11
29,541
26,590
Dec-12
27,803
25,341
Non-Local SearchesLocal Searches*

6. Growth of Mobile Searchers in the US
Total Mobile Phone Visitors to Search/Navigation Sites or Apps
(Millions)
Dec-12
113.1112.8
Oct-12
107.4
Sep-12
108.7
Aug-12
103.6
Jul-12
93.0
97.6
Apr-12 Nov-12Jun-12
90.1
94.0
101.1
May-12Mar-12
Total US searchers on mobiles phones has grown steadily throughout 2012.
26%
Since March
Source: comScore qSearch 2.0 Total US Internet Searchers

7. 30%
32%
37%
42%
51%
30%
31%
39%
40%
56%
0% 10% 20% 30% 40% 50% 60%
Entertainment News
Weather
News
Social Networking
Search
Dec-2012
Dec-2011
Search continues to grow as the most popular online activity for mobile browsers.
Top 5 Activities for Mobile Browsing
of those who use Internet Browser on mobile phone
Mobile Phone Use in Search
Source: comScore qSearch 2.0 Total US Internet Searchers

8. Tablet Ownership Growth
1 2 3 4 5 6 7 8 9 10 11 12
Years Post Introduction
40 MILLION
100 MILLION
DeviceOwners
It took
Smartphones nearly
a decade from their
first introduction to
reach 40 million
owners. Tablets
have crossed that
threshold in only
two years since the
launch of the iPad
Source: comScore qSearch 2.0 Total US Internet Searchers

9. Mobile Phone Local Search Trends
Mobile Phone Local Business Content Access Methods
(Millions)
Local search on mobile phones continues to grow with nearly 86 thousand
accessing local business information on their mobile phone.
10.5
31.529.0
52.6
13.7
44.245.5
74.5
16.0
50.7
54.4
85.7
+87%
+63%
SMSApplication BrowserAny Access Method
+53%
+61%
Dec-12
Dec-11
Dec-10
Source: comScore qSearch 2.0 Total US Internet Searchers

10. Mobile Phone and Tablet Local Business Search Stage
53%
32% 33%
10%
20% 18%
4%
18% 18%
33% 31% 31%
PC/Laptop Mobile Phone Tablet
Throughout the
entire process
At the end
In the middle
In the beginning
Stage of Local Business Search When Device is Used
Source: comScore qSearch 2.0 Total US Internet Searchers

11. Purchase Rate by Device
Made Purchase
online, in-person, or over the phone
59%
78% 77%
PC/Laptop Mobile
Phone
Tablet
Amount Spent on Purchase
46% 46%
38%
22% 25%
22%
26% 21%
32%
5% 8% 7%
PC/Laptop Mobile
Phone
Tablet
$500+
$100-$499
$50-$99
$1-$49
Local business searchers using a mobile phone or tablet are more likely to make a
purchase as a result of their search.
Source: comScore qSearch 2.0 Total US Internet Searchers

12. Google Enhanced Campaigns

13. of businesses do not have a mobile-friendly website,
putting you ahead of the competition.
77%
An Underleveraged Opportunity
Source: Google 2012

14. Mobile Optimized Web Sites
Keys to Success

15. Users expect
their mobile
experience to be
as good as their
desktop
experience.
Understand User Expectations
Source: Google 2012

16. The Need to Make a Great First Impression
Source: Google 2012

17. Get Directions
Send An Email
Make A Call
Key Elements of a Mobile-Friendly Site

18. Mobile Advertising
Capturing the High Intent Audience

19. Paid Search

20. Local Display

21. Local Listings on Mobile

22. Local Social Ads

23. Contact Us
Dan Stiehr
Dan.Stiehr@15miles.com
314.471.8879