My implementation of the Social Media for Development course developed by Emmanuel Lallana, PhD for the UN AP-CICT.

1. Social Media for
Development
Day 1:August 7, 2013
National Computer Institute
Ruben Canlas Jr
Based on materials originally developed by
Emmanuel Lallana, PhD
for UN AP-CICT
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2. 3. Social Media as a
Development Tool
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3. ICT for Development
(ICT4Dev)
The use of ICT to facilitate integrated
approaches and cost-effective scalable solutions in
key sectors of development, such as:
• Poverty reduction
• Education
• Health care
• Natural resources management
• Disaster risk management.
Social media for
development
(SM4D) is a
subset of ICT4Dev
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4. Another way to put it
ICT in general, and social media in particular,
are tools for “advancing the richness of
human life”
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7. Puddle gives everyday people the
opportunity to own a small virtual
“bank” with their friends—no fees and
no applications. Users decide on
interest rates, who can be members,
and who can borrow money. The best
part: profits made from the interest
rates paid by borrowers are distributed
among group members.
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9. Ideo tackles
big social
problems
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10. Possibilities for Philippines
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11. Possibilities for Philippines
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13. Google discovered it could predict flu
trends by tallying search keywords
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20. • The idea behind it is to pool our own
individual little funds to help these children
get to school safe and dry.
• Initially, donate yellow school boats
•Evolved to providing school supplies,
medical/dental missions, scholarships and
livelihood programs.
http://www.yellowboat.org/
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21. Group Exercise
• Visit yellowboat.org now
• Click through various sections and discuss what strikes you
about the site:
• Would you donate to them? Why/why not?
• What elements of the site compel you to help out?
• Would you invite others to visit the site? What parts of
the site make it easier for you to do this?
• Do they have Facebook and Twitter?
• Based on your discussions, what would you say are the
elements of a good campaign using social media?
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22. Group Work
• Report on how a government agency (preferably your
agency) uses social media.
• Identify 3 key strengths
• Identify 3 key limitations or potential uses
• 3 Slides only
• Restrictions and Options
• Agencies in other countries are allowed (only if your
agency doesn’t have a social media presence)
Reporting on Day 2
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23. Individual Work
• Do any 3 of the following:
• Facebook: Create an advertisement (go through the
steps but don’t pay).
• Twitter: find tips on how to improve your effectiveness
on Twitter. If you don’t have an account yet, open one.
• Read about Hootsuite. Sign up and try it out.
Demonstrate what it could do.
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24. • slideshare.net/rubencanlas
• Email: rcanlas@alumni.cmu.edu
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