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Cornwall Charity Club


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Presentation to the Cornwall Charity Club meeting on 19th May 2010 at Truro College - looking at how organisations improve their use of digital marketing and media.

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Cornwall Charity Club

  1. 1. Cornwall Charity Club 19 th May 2010 Julie Harris COSMIC Regional ICT Champion SW
  2. 2. <ul><li>A champion for ICT in your region </li></ul><ul><li>To see local infrastructure support organisations </li></ul><ul><ul><ul><li>Operate more efficiently in its day to day work </li></ul></ul></ul><ul><ul><ul><li>Be more effective in its reach and influence </li></ul></ul></ul><ul><li>Voice, representation, advocacy </li></ul><ul><li>Signposting sources of help </li></ul><ul><li>Strategic support </li></ul>Regional ICT Champions
  3. 3. Regional ICT Champions - Resources <ul><li>Website </li></ul><ul><li>ICT Answers in a Box </li></ul><ul><li>Publications </li></ul><ul><li>Blog </li></ul><ul><li>Support </li></ul><ul><li>Attendance at meetings (LIO and Consortia) </li></ul><ul><li>Support for ICT developments </li></ul><ul><li>Workshops – social media, strategy/planning, trustees </li></ul>
  4. 4. COSMIC – Social enterprise and ICT
  5. 5. Digital Mentors – Pilot project <ul><li>Blackdown Hills and East Devon LAG “Making it Local” </li></ul><ul><li>1 year pilot started 1 st September 2009 </li></ul><ul><li>Two digital mentors (Tim and Andy) </li></ul><ul><li>Organisations, SMEs and individuals </li></ul><ul><li>Helping progression in the use of ICT </li></ul><ul><li>Evaluation of impact and development of future proposals </li></ul><ul><li>200 individuals involved through workshops & support </li></ul><ul><li>100 organisations benefitting from individual mentoring support </li></ul>
  6. 6. <ul><li>( 19 th May 2010 – source UKOM) </li></ul><ul><li>British web users are spending 65% more time online than 3 years ago </li></ul><ul><li>A verage of 22 hours and 15 mins each month </li></ul><ul><li>Social networks/blogs - 22.7% </li></ul><ul><li>E-mail - 7.2% Games - 6.9% </li></ul><ul><li>Instant Messaging - 4.9% Classified/Auctions - 4.7% </li></ul><ul><li>Portals – 4% Search - 4% </li></ul><ul><li>Software info/products - 3.4% News - 2.8% </li></ul><ul><li>Adult - 2.7% </li></ul>The Internet
  7. 7. <ul><li>BUT </li></ul><ul><li>Three BARRIERS to USE (from Freshminds – April 2009) </li></ul><ul><li>No affordable ACCESS to the internet </li></ul><ul><li>No INTEREST in the content on the internet </li></ul><ul><li>No KNOWLEDGE of how to get on-line </li></ul><ul><li>25% of adults have never used the internet [ONS 2008] </li></ul><ul><li>70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] </li></ul><ul><li>70% of people over 65 have never used the internet [ONS 08] </li></ul>The Internet
  8. 9. Photo:
  9. 11. Social Media / Networking – the major types <ul><li>What is it </li></ul><ul><li>Why should you care </li></ul><ul><li>How it’s being used - for our organisations </li></ul><ul><li>Impacts / risks </li></ul><ul><li>How to get there </li></ul>
  10. 12. Why social media for charities and organisations? <ul><li>Advocacy </li></ul><ul><li>Awareness </li></ul><ul><li>Fundraising </li></ul><ul><li>Inspiring action </li></ul><ul><li>Influencing change </li></ul>
  11. 13. Video Sharing - YouTube Visit
  12. 14. Micro-journals - Twitter
  13. 15. Twitter : Reports events AS they happen not AFTER they have happened
  14. 16. Image Sharing - Flickr
  15. 17. Social Networking - Facebook Causes Dog’s Trust Busts For Justice
  16. 18. Social Networking - Facebook
  17. 19. Niche networks that you can create yourself. Social Networking - Ning Youth Work Online
  18. 20. Social Networking - Specialist
  19. 21. Collaborative working - Doodle Visit
  20. 22. Collaborative working - GoogleDocs Visit
  21. 23. We know you are the most important person and we want to continue to work with you”
  22. 24. Social Networking...
  23. 25. Online & Text Donations... <ul><li>Ground breaking £5 text donation with 100% going straight to good causes. </li></ul><ul><li>Every UK operator participated. </li></ul><ul><li>Over £20,000,000 donated by text. </li></ul><ul><li>Over £20,000,000 donated online. </li></ul>
  24. 26. Rob Bought Islands in the Stream album through iTunes, as well as subscribing to the podcast and buying iNose for his iPhone. He watched a lot of the show with his girlfriend and they donated £30 online at through paypal. £33.78
  25. 27. Social Media Guidelines <ul><li>Professional </li></ul><ul><li>Responsible </li></ul><ul><li>Credible </li></ul><ul><li>Responsive </li></ul>1 2 3 4 5 6 7 8
  26. 28. Which One is Right for your organisation? <ul><li>Blog - informal project progress? </li></ul><ul><li>Forum - for supporters to discuss? </li></ul><ul><li>Social Network - build cause awareness? </li></ul><ul><li>Twitter - short project updates? </li></ul><ul><li>Video / Photo sharing - our annual report? </li></ul><ul><li>RSS - what are others saying? </li></ul><ul><li>A combination of all of these and more! </li></ul><ul><li>Select those that are right for the organisation </li></ul>
  27. 29. Have the safety net in place <ul><li>Have a policy in place covering staff use </li></ul><ul><ul><li>Is it any different to office chat or reading the newspaper? </li></ul></ul><ul><li>Have usage guidelines and fact sheets (e.g. Twitter Guide)‏ </li></ul><ul><li>Don’t be afraid to admit it didn’t work </li></ul><ul><li>Take ALL staff on the journey! </li></ul>
  28. 30. Finding your way <ul><li>O bjectives - what </li></ul><ul><li>A udience - who </li></ul><ul><li>S trategy - pick a path that fits </li></ul><ul><li>I mplement - match the tool </li></ul><ul><li>S ustain - measure, adjust </li></ul>
  29. 31. Finding your Way! Photo:
  30. 32. Round Up <ul><li>Review of session – key messages </li></ul><ul><li>Any Questions? </li></ul>
  31. 33. Round Up and Thanks <ul><li>For More Details About This Workshop </li></ul><ul><li>Visit: </li></ul><ul><ul><li>Regional ICT Champions website </li></ul></ul><ul><ul><li> </li></ul></ul>
  32. 34. Thank You [email_address] 01404 813226 C osmicjulie on Twitter, Skype, Oovoo and Facebook!