This document provides information about using Facebook and Twitter for business purposes. It discusses key facts about Facebook, such as it being the 4th most visited website and having over 400 million active users. It also outlines the differences between a Facebook profile and Facebook page, with a page being used to represent a business. The document then provides guidance on setting up and using a Twitter profile for businesses, including how to find and follow the right people, ways to build a following, and that social media can help create buzz and increase web traffic and search engine rankings.

1. Dana Jones
Facebook & Twitter for Business

3. Facebook Facts
• Facebook is the 4th most visited website in the world,
surpassed by only Google, Microsoft & Yahoo
•More than 400 million active users with 50% of those logging in
daily
•More than 100 million active users access Facebook through a
mobile device
•Mobile device users are twice as active than non mobile users
•Woman aged 55 and up are the fastest growing demographic in
America
•Facebook makes money through advertisements and virtual
products. Advertisers on Facebook use profile information to
market specifically to certain users

4. Two Types of Facebook Pages

5. Facebook Profile
A profile created to represent a person where
you have contacts known as friends. It has
privacy settings that can allow users to adjust
what people see publicly.

9. Facebook Page
A Facebook Page is a public profile that represents a
business, celebrity, product

10. Facebook Pages
“A Facebook Page is a customizable presence for an
organization, product, or public personality to join the
conversation with Facebook users. The Page focuses on the
stream of content posted by the Page administrators. By
leveraging the real connections between friends on
Facebook, a Page lets Fans become brand advocates. Posts
by the Page will start to appear in News Feed, giving Pages
a stronger voice to reach their Fans. In addition, Pages now
have the flexibility of multiple customizable tabs previously
exclusive to user profiles.“
-Facebook Pages Product Guide

16. Why you need to Create & Use a
Twitter Profile
1. Twitter is a huge marketing & information
tool
2. Receive free advice from people who can
help you
3. Reach many people at one time with
measurable results

17. How to find & Follow the Right People
1.Google Search companies to follow
2.Google Search by position (example: CEOs on
Twitter)
3. Find people by category using the option on
twitter
4.Browse through who your friends are following

20. Do not create a Twitter if…..
You plan to leave it blank.
You do not want to interact with
others.
You only want to push out your
products.

23. How To Build Your Following on Twitter
1. Tell existing customers about your page- use email
blasts, post it on your Facebook
2. Offer an incentive for following – give special
discounts or information only on Twitter.
3. Follow other people

27. Is it Worth it?
• 85% of small businesses say that social media
created a “buzz” for them
• Social media helped increase web traffic and
open partnership opportunities
• Social media helped increase search engine
rankings