The document discusses cause marketing initiatives by Clarisonic and other brands. It provides statistics showing that two-thirds of brands now engage in cause marketing, with spending estimated to reach $1.7 billion in 2011. The document then discusses Clarisonic's partnership with DonorsChoose.org which provided gift cards to customers who could then donate to school projects, impacting over 350,000 students. Another example given is Yoplait's partnership with Susan G. Komen to support breast cancer research. The document concludes by detailing Clarisonic's journey and initiatives partnering with Look Good Feel Better, including the launch of limited edition pink products donating proceeds to the cause.