The document outlines a fundraising campaign for the Book Mentor Project. It discusses the goals of raising $30,000 by July 1st and increasing awareness by 25%. The target audience is identified as local business owners aged 35-50 who care about causes related to youth. An audit finds the brand provides education programs and events but could improve its website and social media presence. Competitors include non-profits providing mentoring and enrichment. The key insight is donors help children because they believe in their potential. The main message is funding the project will help children realize their potential. A creative concept shows children in professional attire to represent how books can inspire potential. Outreach through mail, outdoor ads and print will drive people
This is the presentation slides for our AMP Energy Campaign. Read this if you don't want to read/skim our full campaign project.
MKTG 347- Advertising/Creative Marketing
Assignment: to create a 360 degree campaign for AMP Energy
See documents in SlideShare starting with MKTG 347.
To see the video it must be downloaded.
My Involvement:
In this campaign I played the role of both the account manager and account planner at the same time. I had my hands in every single step of the project, from the research to the creative execution.
After coming up with our campaign slogan, the basic idea of using the Vitruvian Man was my idea and ended up leading our campaign in a new and innovative direction.
For the creative work, the actual drawings were done by my teammate Kyndal Teich and all the graphic designs where done by me through the use of Microsoft Office software and Paint.
Online Fundraising's Top 5 Best PracticesMack Campbell
Here's a preview of my presentation to the 2013 DFW Philanthropy Conference. In it, I outline some LOL, OMG and #Facepalm moments I've experience, along with the top best practices
The GOLDstein Family Challenge: Inspiring Recent Graduates by Restarting the ...Gabriel Trieger
This presentation will outline the GOLDstein Family Challenge, the first young alumni challenge campaign at the University of Miami. We will educate fellow annual giving professionals on best practices for creating and executing a challenge campaign, with specific focus placed on the young alumni demographic. This highly targeted, comprehensive campaign resulted in a 48 percent increase in the number of young alumni donors over the previous fiscal year and an approximate 4 percent increase in young alumni giving participation.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars
Lori L. Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention.
Social media is one of the best ways you can show love for your supporters and donors. It’s also key to empowering your supporters to share THEIR love of your organization by donating or sharing your content to help you reach new audiences.
Join us for our continued conversations in how to maximize your efforts during the coronavirus pandemic. We’ll be covering how to leverage tried and true – and new – social channels to support your acquisition, cultivation, fundraising and donor retention efforts at this time. We’ll also address #GivingTuesday Now – Giving Tuesday’s recently announced early May edition of the popular national giving day.
This is the presentation slides for our AMP Energy Campaign. Read this if you don't want to read/skim our full campaign project.
MKTG 347- Advertising/Creative Marketing
Assignment: to create a 360 degree campaign for AMP Energy
See documents in SlideShare starting with MKTG 347.
To see the video it must be downloaded.
My Involvement:
In this campaign I played the role of both the account manager and account planner at the same time. I had my hands in every single step of the project, from the research to the creative execution.
After coming up with our campaign slogan, the basic idea of using the Vitruvian Man was my idea and ended up leading our campaign in a new and innovative direction.
For the creative work, the actual drawings were done by my teammate Kyndal Teich and all the graphic designs where done by me through the use of Microsoft Office software and Paint.
Online Fundraising's Top 5 Best PracticesMack Campbell
Here's a preview of my presentation to the 2013 DFW Philanthropy Conference. In it, I outline some LOL, OMG and #Facepalm moments I've experience, along with the top best practices
The GOLDstein Family Challenge: Inspiring Recent Graduates by Restarting the ...Gabriel Trieger
This presentation will outline the GOLDstein Family Challenge, the first young alumni challenge campaign at the University of Miami. We will educate fellow annual giving professionals on best practices for creating and executing a challenge campaign, with specific focus placed on the young alumni demographic. This highly targeted, comprehensive campaign resulted in a 48 percent increase in the number of young alumni donors over the previous fiscal year and an approximate 4 percent increase in young alumni giving participation.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars
Lori L. Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention.
Social media is one of the best ways you can show love for your supporters and donors. It’s also key to empowering your supporters to share THEIR love of your organization by donating or sharing your content to help you reach new audiences.
Join us for our continued conversations in how to maximize your efforts during the coronavirus pandemic. We’ll be covering how to leverage tried and true – and new – social channels to support your acquisition, cultivation, fundraising and donor retention efforts at this time. We’ll also address #GivingTuesday Now – Giving Tuesday’s recently announced early May edition of the popular national giving day.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
5 Social Strategies Shaking Up the PyramidEverTrue
See how the University at Buffalo and the Oregon State University Foundation are transforming alumni engagement and fundraising using social insights.
Learn tactics every shop can adopt easily by using Facebook and LinkedIn to build relationships across the entire giving pyramid.
Whether you want to increase event attendance, convert new donors, or find new major gift prospects, you'll see how to start shaking up advancement-as-usual.
Watch this webinar in its entirety here: https://evertrue.wistia.com/medias/a8muxe3dsa
Philanthropic Leadership: Engaging Board Members as Fundraising AmbassadorsBloomerang
https://bloomerang.co/resources/webinars
Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
SiteLab presents a cause marketing campaign case study for client Sunkist Growers, the leading international supplier of fresh fruit, and the oldest operating citrus cooperative in America, owned by thousands of citrus growers across California and Arizona. Learn how they used social media to propel their brand and do social good by partnering with retailers across the country to encourage families to raise money for charities close to their hearts.
Listen to Your Employees: How to Craft a Volunteer Program That Meets Their N...VolunteerMatch
In overwhelming numbers, employees want their companies to offer ways for them to volunteer. Yet, one-third of employees won’t give through their workplace because they’re not able to choose the causes that matter to them. On Tuesday, March 27, 2018, VolunteerMatch presented ways to gauge employee preferences and mobilize employees to give back in the way they want to.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
5 Social Strategies Shaking Up the PyramidEverTrue
See how the University at Buffalo and the Oregon State University Foundation are transforming alumni engagement and fundraising using social insights.
Learn tactics every shop can adopt easily by using Facebook and LinkedIn to build relationships across the entire giving pyramid.
Whether you want to increase event attendance, convert new donors, or find new major gift prospects, you'll see how to start shaking up advancement-as-usual.
Watch this webinar in its entirety here: https://evertrue.wistia.com/medias/a8muxe3dsa
Philanthropic Leadership: Engaging Board Members as Fundraising AmbassadorsBloomerang
https://bloomerang.co/resources/webinars
Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
SiteLab presents a cause marketing campaign case study for client Sunkist Growers, the leading international supplier of fresh fruit, and the oldest operating citrus cooperative in America, owned by thousands of citrus growers across California and Arizona. Learn how they used social media to propel their brand and do social good by partnering with retailers across the country to encourage families to raise money for charities close to their hearts.
Listen to Your Employees: How to Craft a Volunteer Program That Meets Their N...VolunteerMatch
In overwhelming numbers, employees want their companies to offer ways for them to volunteer. Yet, one-third of employees won’t give through their workplace because they’re not able to choose the causes that matter to them. On Tuesday, March 27, 2018, VolunteerMatch presented ways to gauge employee preferences and mobilize employees to give back in the way they want to.
What messages and value drivers can motivate a whole new generation of prospective donors to believe in the United Way message . . . with more than a 1,600% increase in Young Leader donor group affiliation in a single campaign year? United Way of Greater Knoxville found out during its 2014-15 campaign season, with a strategic communications effort targeting Millennials, crafted by Mary Beth West Communications, LLC.
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
Who are the "millennials?" What do they value? How do they view the nonprofit market? And how can your organization better engage and activate the second largest generational group with $1 trillion dollars in annual buying power?
The Digital Age of Peer Education: How to Utilize Multi-Media in Peer Educati...YTH
In an era of diminished funding for teen pregnancy prevention and sexual and reproductive health promotion programs, California Family Health Council's (CFHC) Peer Educator Program meets teens where they are: online and on their phones. Our multi-media peer educator model trains teens to reach thousands of their peers with information that is vital to this generation's sexual and reproductive health. CFHC's peer educators are recruited from California 'hot-spots' where teen pregnancy and STD rates are disproportionately high. They are trained in multi-media best practices for sexual health education, and the content they create is shared on TeenSource.org, CFHC's online hub for sexual and reproductive health education and resources. Hear peer educators share their authentic experiences, from becoming skilled digital storytellers, to the positive impact the program has had through reaching youth with vital information and on their own sexual and reproductive health knowledge and behaviors.
How can lessons from grantmaking with a gender lens be applied more broadly? The Washington Area Women’s Foundation is using a gender lens in grantmaking to fill an important need in their community and help their Grantee Partners achieve enhanced outcomes. They spoke with us about how they are using their unique position and influence to drive innovation through their pioneering two-generation work with middle-school girls and their female caregivers, and how to apply what they’ve learned through this experience in one’s own work.
Speaker:
• Jennifer Lockwood-Shabat, President and CEO, Washington Area Women's Foundation
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"Nikki Sunstrum
71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.
Social Media - How Do I Use it to Help My Charter School | California Charter...Charter School Capital
How should your charter school harness social media to help your school communicate with your community, build awareness for your programs and aid in student enrollment? Join the informal roundtable discussion and bring your examples of successful programs.
Recruiting, Retaining, and Reviving Young LeadershipDoug Devitre
Think you’ve tried everything to attract young REALTORS® into leadership positions at your association? Think again. If you use the right communication tools to market to young members, you can attract and develop a team of new leaders to participate in a collaborative environment. Learn how to assign responsibilities based on strengths, skills, and personalities, so young REALTORS® are satisfied with their volunteer experience and keep coming back for more.
This PowerPoint can be used with your leadership team for your REALTOR Association and YPN (Young Professional Network).
Putting young people at the heart of marketing campaigns | The future of enga...CharityComms
Marnie Winter-Burke, senior digital marketing officer and James Barker, associate head, digital engagement, NSPCC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
2. Agenda
• Goals
• Research
- Target Audience
- Product and Brand Audit
- Competitors
• Key Insight
• Main Message
• Creative Concept
• Media Strategy
2
3. Goals
Primary
Raise $30,000 by July 1st, 2017
Secondary
Increase awareness by 25% by July 2017
• Measured by website traffic
3
4. Target Audience
Demographics
• Local Champaign business owner
• 35-50 years old
• Married with young children
• Resides in Central Illinois
Psychographics
• Cares about causes related to youth and children
• Actively participates in local community
• Values their network of relationships in the community
• Uses Facebook to stay connected with a large personal
network
4
5. Target Audience
5
“Youth, the young kids in this
country are still dreaming,
they think can be anything—a
fireman, a policeman, an
engineer…so I like to motivate
kids.” — Michael Namoff
Demographics
• Local Champaign business owner
• 35-50 years old
• Married with young children
• Resides in Central Illinois
Psychographics
• Cares about causes related to youth and children
• Actively participates in local community
• Values their network of relationships in the community
• Uses Facebook to stay connected with a large personal
network
6. Meet “Big John”
6
• Self-made, sporting goods store
owner in Champaign, IL
• Married with 2 children
• 1,000 friends on Facebook
• Believes everyone should have an
equal chance to win
• Believes mentoring has a big impact
on kids
7. Product and Brand Audit
7
Features:
• 5,000 Books, 700 families and 43 classrooms involved
annually
• Technology and hands-on activities for kids
• Family events
Benefits:
• Charitable image
• Acknowledgement & recognition
• Positive impact on the community
Value:
Support Early Childhood Education
8. Product and Brand Audit
8
Current Website:
• Design could be updated
• Information for parents, mentors and
teachers
• Could have more information on how to get
involved/donate
• Provides visuals (videos, photographs) for
those who want to see the program in action
Social Media
• Has a good social media presence
• Book Mentor Project doesn't have
independent Twitter, Facebook or Instagram
9. Competitors
9
Big Brothers Big Sisters of Champaign
• Direct competitor
• Nonprofit organization
• Volunteer mentors provide one-on-one
mentoring to youth in Champaign
County
• Accept donations to their annual fund
from businesses, community, etc.
TAP In Leadership Academy
• Direct competitor
• Nonprofit organization
• Enrichment programs
• Accept donations through
their GoFundMe page
Champaign County YMCA
Foundation
• Indirect competitor
• Mission is to enhance the lives of
youth and families in Champaign
County
• Past donors include the Carle
Foundation and Jimmy John's
• Community donations reached $4
million
Other competitors: Champaign County Extension Education Foundation and Talks
Youth Development, Inc.
10. Key Insight
The reason why donors help children is because they believe they have
untapped potential.
10
12. Creative Concept
Great futures start with a good book.
12
Books are a gateway to creativity,
imagination and knowledge. A
good story can help a
child realize that they are
capable of doing anything, which
is the starting point of a
bright and successful future. We
can represent the concept by
showing children dressed in
professional attire.
13. Media Strategy
Between March 2017 to the end of
June 2017, we will reach out to local
businesses through direct mail,
guerrilla/outdoor executions, and print
ads. These vehicles will lead them to
a renovated Book Mentor Project
website and an event, which will help
increase awareness and strengthen
emotional ties to the project. The goal
is to drive potential donors to the
GoFundMe page where they will
eventually make a donation.
13
