Social media, especially Facebook, Twitter, and LinkedIn, can provide valuable benefits to businesses when used strategically. Facebook allows businesses to interact with customers, manage their brand, and share information. Twitter can help businesses network, share content, and find potential customers and employees. LinkedIn is a professional networking platform where businesses can connect with others, join groups, and find new opportunities. The case study of Analox Sensor Technology shows how utilizing various social media platforms in an engagement marketing strategy led to increased website traffic and referrals, new product development, and strengthened communication with customers.

1. Social networking for business David Laud FCIM Michelle Morley MCIM Friday 3 rd September Darlington Football Club Hosted by CIM

2. Introduction

5. Facebook user statistics

6. Facebook statistics Over 150million access Facebook via mobile devices Over 500 million active users An average user is connected to 80 groups/communities More than 30 million links/stories and blog posts are shared each month

18. What can you do with LinkedIn

19. Groups

23. New Analox website ‘v’ Old Analox Website

24. Examples of social media Twitter AMS – social network including videos, photos & articles Facebook