Here are some tips for using Twitter effectively:
- Use relevant hashtags (#) to categorize your tweets and engage with others using the same tags
- Retweet engaging content from others to spread awareness and build relationships
- Reply to comments and questions from your followers to encourage conversation
- Post a variety of content - updates, photos, links, questions. Keep it fresh!
- Schedule tweets in advance using management tools to ensure consistent presence
- Drive traffic to your website and events with calls to action in your tweets
- Monitor your analytics to see what content and hashtags are most effective
- Engage with influencers in your field by commenting on their tweets respectfully
The key
The document discusses using social media to plan and promote events. It provides an overview of major social media platforms like Facebook, Twitter, and LinkedIn and how they can be utilized throughout the event lifecycle, from the planning phase to promotion to post-event follow up. When combined with event marketing tools, social media allows events to be effectively planned, promoted to gain interest and attendance, and discussed after the fact to continue engagement.
Social Media Training for Academic organizationsStephen Dill
The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
This document provides social media guidelines and best practices for CDC employees and contractors using Facebook. It outlines the process for planning, developing, and engaging on Facebook pages including getting necessary approvals, developing branding and comment policies, and ensuring records management and archiving. It recommends keeping posts short and simple, identifying a regular posting schedule and best links, and determining an engagement strategy with fans through things like questions, contests and highlighting other social media.
The document discusses using social media to plan and promote events. It provides an overview of major social media platforms like Facebook, Twitter, and LinkedIn and how they can be utilized throughout the event lifecycle, from the planning phase to promotion to post-event follow up. When combined with event marketing tools, social media allows events to be effectively planned, promoted to gain interest and attendance, and discussed after the fact to continue engagement.
Social Media Training for Academic organizationsStephen Dill
The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
This document provides social media guidelines and best practices for CDC employees and contractors using Facebook. It outlines the process for planning, developing, and engaging on Facebook pages including getting necessary approvals, developing branding and comment policies, and ensuring records management and archiving. It recommends keeping posts short and simple, identifying a regular posting schedule and best links, and determining an engagement strategy with fans through things like questions, contests and highlighting other social media.
Advanced Community Engagement - Nonprofit Social Medialgdeaton
This document provides tips for nonprofits to maximize their use of social media for community engagement. It emphasizes that social media should complement an existing outreach strategy and lists potential outcomes like increasing awareness, attitudes, behaviors, and conditions. It recommends targeting key audiences, listening to stakeholders, building relationships through authentic engagement, positioning the nonprofit as an expert, advocating for issues, and using social media to drive traffic and donations.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Through social media, companies have an opportunity to attract qualified candidates and build their brand. A survey found that over 60% of job seekers research companies on social media before applying. Additionally, over 50% of job seekers are more likely to apply to companies they follow on social media. To leverage social media for recruitment, companies should listen to conversations about their brand, engage in online communities to build their presence, and amplify recruitment efforts through platforms like Facebook and Twitter.
This document provides an overview of key topics in social media and public relations. It begins with learning objectives around social media strategy and tools. It then covers trends in social media like the rise of mobile usage and visual content. Examples are given of how celebrities, reporters and companies are using social media. Challenges and opportunities of social media for PR are discussed. A 4-step approach to social media engagement is outlined as listen, connect, add value and measure. Finally, various social media monitoring and management tools are listed.
Social media has evolved from one-way broadcast media to two-way dialogues through social interaction and sharing. Modern social networks are highly interactive, community-driven, and focus on relationships rather than just information. While providing a sense of connection, overuse of social media can become addictive or expose users to scams and harassment. Effective use of social media depends on matching network characteristics to business and audience needs.
The document discusses strategies for developing an effective social media presence. It outlines a 7-step process: 1) determine the value of social media, 2) identify target audiences, 3) understand community interests, 4) make content shareable, 5) establish metrics, 6) select platforms, and 7) allocate resources. Key aspects include researching audiences, defining objectives and metrics, leveraging different platforms for various goals, and dedicating appropriate resources including staff, budget and tools. The overall approach emphasizes understanding audience perspectives and providing value through social interactions.
Facebook is currently the largest social media network with over 1 billion users. It can be an effective tool for churches to engage congregation members, especially youth groups. However, Facebook's primary goal is to make money, so they limit the reach of pages unless organizations pay for promotions. Churches should use Facebook for general updates but also maintain their own website for full control and customization. The document provides several ideas for how churches can leverage Facebook, such as custom page apps, cover photos, youth games, photo sharing, and creating viral videos.
Kaitlin LaCasse, Idealware’s Communications and Social Media Specialist, presentation on how nonprofits can use social media. From Social Media Breakfast Maine.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
This document provides an overview of social media and strategies for nonprofits to leverage social media. It discusses how social media enables two-way conversations between an organization and its supporters/audiences. It also outlines some key benefits of social media for nonprofits, such as growing awareness and engagement through sharing stories and content. Additionally, the document provides guidance on developing a social media strategy by defining objectives, audiences, content, tools, and metrics.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
This document discusses social media and provides examples of how SAP uses social media. It defines social media and lists different types. It also shows data on growth of social media platforms like Twitter and YouTube. SAP's social media strategy aims to drive social media into its DNA by actively participating across multiple platforms to engage with customers and influencers. The document provides tips on finding and evaluating influential blogs and bloggers as well as tactics for integrating social media into marketing activities like events and email.
The document discusses how blogging can be an effective strategy for nonprofits if done properly with planning and goals in mind. It notes that without a strategy, blogs may lack focus or content. It recommends identifying organizational goals and topics related to those goals. Blogs should be written with the target audience in mind and address their questions while providing relevant information to move readers toward accomplishing the goals. Metrics should be used to measure success and make adjustments to blogging approach. Strategic blogging can help move an organization forward.
This document provides an introduction to social media and strategies for using social media. It discusses what social media is, why organizations use social media, characteristics of social media, and emphasizes that social media is about building relationships rather than advertising. It also outlines the key components of an effective social media strategy, including goals, audience, message, tools, tactics, and content. Finally, it provides tips for using social media such as overcoming fears, being disciplined, being ready to respond, and considering an employee usage policy.
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
These are the slides from the NP and Social Media workshop at the UNF Nonprofit Management Conference, September 23, 2011. This is an introduction to some of the widely used social media platforms.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
This document discusses leveraging social media for recruitment. It provides statistics on social media usage and job seekers' social media habits. It recommends developing a social media recruitment strategy that focuses on the top business objectives and resources. It also suggests being candidate-centric by asking what talent wants and personalizing communications. Companies should empower their community by asking members to submit content and form relationships. The goal is to create an infinite community by bringing people back, giving them reasons to share, and allowing multiple ways to personalize.
This document provides an overview of social media policies for nonprofits. It begins with statistics on social media usage in the US and discusses why a social media policy is important for nonprofits given the time people spend on social media platforms. It recommends getting employees and volunteers involved by training them on available social media tools and platforms. The document outlines key components of an effective social media policy, including separating organizational and individual voices, engagement guidelines, and addressing legal aspects. It provides examples of policies from organizations like the Red Cross, YMCA, Bread for the World, and others that range from brief to extensive in length. The document emphasizes the importance of a social media policy for nonprofits to guide appropriate use of these platforms.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Advanced Community Engagement - Nonprofit Social Medialgdeaton
This document provides tips for nonprofits to maximize their use of social media for community engagement. It emphasizes that social media should complement an existing outreach strategy and lists potential outcomes like increasing awareness, attitudes, behaviors, and conditions. It recommends targeting key audiences, listening to stakeholders, building relationships through authentic engagement, positioning the nonprofit as an expert, advocating for issues, and using social media to drive traffic and donations.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Through social media, companies have an opportunity to attract qualified candidates and build their brand. A survey found that over 60% of job seekers research companies on social media before applying. Additionally, over 50% of job seekers are more likely to apply to companies they follow on social media. To leverage social media for recruitment, companies should listen to conversations about their brand, engage in online communities to build their presence, and amplify recruitment efforts through platforms like Facebook and Twitter.
This document provides an overview of key topics in social media and public relations. It begins with learning objectives around social media strategy and tools. It then covers trends in social media like the rise of mobile usage and visual content. Examples are given of how celebrities, reporters and companies are using social media. Challenges and opportunities of social media for PR are discussed. A 4-step approach to social media engagement is outlined as listen, connect, add value and measure. Finally, various social media monitoring and management tools are listed.
Social media has evolved from one-way broadcast media to two-way dialogues through social interaction and sharing. Modern social networks are highly interactive, community-driven, and focus on relationships rather than just information. While providing a sense of connection, overuse of social media can become addictive or expose users to scams and harassment. Effective use of social media depends on matching network characteristics to business and audience needs.
The document discusses strategies for developing an effective social media presence. It outlines a 7-step process: 1) determine the value of social media, 2) identify target audiences, 3) understand community interests, 4) make content shareable, 5) establish metrics, 6) select platforms, and 7) allocate resources. Key aspects include researching audiences, defining objectives and metrics, leveraging different platforms for various goals, and dedicating appropriate resources including staff, budget and tools. The overall approach emphasizes understanding audience perspectives and providing value through social interactions.
Facebook is currently the largest social media network with over 1 billion users. It can be an effective tool for churches to engage congregation members, especially youth groups. However, Facebook's primary goal is to make money, so they limit the reach of pages unless organizations pay for promotions. Churches should use Facebook for general updates but also maintain their own website for full control and customization. The document provides several ideas for how churches can leverage Facebook, such as custom page apps, cover photos, youth games, photo sharing, and creating viral videos.
Kaitlin LaCasse, Idealware’s Communications and Social Media Specialist, presentation on how nonprofits can use social media. From Social Media Breakfast Maine.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
This document provides an overview of social media and strategies for nonprofits to leverage social media. It discusses how social media enables two-way conversations between an organization and its supporters/audiences. It also outlines some key benefits of social media for nonprofits, such as growing awareness and engagement through sharing stories and content. Additionally, the document provides guidance on developing a social media strategy by defining objectives, audiences, content, tools, and metrics.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
This document discusses social media and provides examples of how SAP uses social media. It defines social media and lists different types. It also shows data on growth of social media platforms like Twitter and YouTube. SAP's social media strategy aims to drive social media into its DNA by actively participating across multiple platforms to engage with customers and influencers. The document provides tips on finding and evaluating influential blogs and bloggers as well as tactics for integrating social media into marketing activities like events and email.
The document discusses how blogging can be an effective strategy for nonprofits if done properly with planning and goals in mind. It notes that without a strategy, blogs may lack focus or content. It recommends identifying organizational goals and topics related to those goals. Blogs should be written with the target audience in mind and address their questions while providing relevant information to move readers toward accomplishing the goals. Metrics should be used to measure success and make adjustments to blogging approach. Strategic blogging can help move an organization forward.
This document provides an introduction to social media and strategies for using social media. It discusses what social media is, why organizations use social media, characteristics of social media, and emphasizes that social media is about building relationships rather than advertising. It also outlines the key components of an effective social media strategy, including goals, audience, message, tools, tactics, and content. Finally, it provides tips for using social media such as overcoming fears, being disciplined, being ready to respond, and considering an employee usage policy.
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
These are the slides from the NP and Social Media workshop at the UNF Nonprofit Management Conference, September 23, 2011. This is an introduction to some of the widely used social media platforms.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
This document discusses leveraging social media for recruitment. It provides statistics on social media usage and job seekers' social media habits. It recommends developing a social media recruitment strategy that focuses on the top business objectives and resources. It also suggests being candidate-centric by asking what talent wants and personalizing communications. Companies should empower their community by asking members to submit content and form relationships. The goal is to create an infinite community by bringing people back, giving them reasons to share, and allowing multiple ways to personalize.
This document provides an overview of social media policies for nonprofits. It begins with statistics on social media usage in the US and discusses why a social media policy is important for nonprofits given the time people spend on social media platforms. It recommends getting employees and volunteers involved by training them on available social media tools and platforms. The document outlines key components of an effective social media policy, including separating organizational and individual voices, engagement guidelines, and addressing legal aspects. It provides examples of policies from organizations like the Red Cross, YMCA, Bread for the World, and others that range from brief to extensive in length. The document emphasizes the importance of a social media policy for nonprofits to guide appropriate use of these platforms.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Social media can be scary and sometimes time-consuming, especially for nonprofits and small businesses that have limited time and funding.
understand all you need to know about Social Media Basics, Strategies, and Which platforms Is are right for you.
Beth Kanter conducted a workshop for non-profit organizations on using social media more effectively. The workshop covered assessing an organization's current maturity with social media and networks, developing strategies and SMART objectives, creating content plans, and optimizing engagement. Participants worked on mapping their networks and developing social media plans. The workshop emphasized taking a networked approach, aligning social media with communications goals, and using data to improve strategies over time.
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
5 Steps to Maximize Your Not for-Profit’s Social Media PresenceCBIZ, Inc.
With a small investment of time and resources each day, social media can have a substantial positive impact on your not-for-profit without compromising your mission. Find out how in this article.
The document discusses various social media platforms and how organizations can utilize them. It provides tips for using Facebook, Twitter, Flickr, YouTube, blogs, and websites effectively. Some key points made are that social media can engage broad audiences at low costs, but privacy concerns should be addressed. Tips include posting regularly, engaging with users, and using images and videos to attract more interest. The effectiveness of social media is demonstrated by how consumer reaction on platforms like Facebook and Twitter influenced decisions by large companies in high-profile cases.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
This is the PowerPoint presentation for social media marketing which all are described within 73 pages
Disclaimer-
This all facts are collected data from various new sportal and social sites
This document discusses how social media can benefit charities in Ireland. It notes that charities must have a strong social media presence as people now want to publicly share their donations. It provides tips for charities on using social media effectively, such as starting with current contacts, establishing a clear brand, and facilitating rather than controlling conversations. It emphasizes that social media is just one tool and charities should not neglect other communication channels.
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
This presentation was given at the Community Foundations conference on 9/14/10. A lot of the information about social media strategy and ROI is useful for anyone.
This is an updated version of a previous presentation . Updates include how social media is included in the 2018 NASW Standards of Practice for Technology and Ethical Standards.
The National Wildlife Federation is developing a social media strategy to support its mission and objectives. It aims to reach targeted audiences and support its internet strategy through social media tactics like listening, engaging, sharing stories, generating buzz, and using social networks. Key metrics like mentions and followers will be used to track objectives over time. The strategy involves first implementing a small pilot project, tracking its implementation, and determining success before fully launching the social media program.
The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
The document provides guidance on developing an effective social media strategy. It recommends following the P.O.S.T. framework: focusing first on the People you want to engage with, establishing clear Objectives for your social media efforts, developing a comprehensive Strategy to achieve those objectives, and ensuring proper Technologies, Policies, and analytics for Measurement are in place. The key is focusing on building relationships rather than technology and taking a holistic, long-term approach to social media.
Similar to Mda field office social media handbook (20)
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JO...essorprof62
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Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
KALYAN CHART SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
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1. “Social Media is about sociology
and psychology more than
technology.” – Brain Solis Principal
of FutureWorks
MDA Field
Office Social
Media
Handbook
2. 1. INTRODUCTION
2. MDA SOCIAL MEDIA GUIDELINES
3. RULES
4. LEARN THE CULTURE OF SOCIAL MEDIA
5. PARTICIPATE IN OUR NATIONAL SOCIAL MEDIA
PRESENCE
6. CREATE YOUR OWN SOCIAL MEDIA STRATEGY
7. IMPLEMENT YOUR SOCIAL MEDIA STRATEGY
8. FACEBOOK
1. FB PAGE
2. FB CAUSES
3. FB EVENTS
9. TWITTER
10. TIPS
11. FAQ
3. INTRODUCTION
This handbook is meant for all MDA Field Offices and Regional Offices
interested in using social media to deliver our mission critical services.
This information will familiarize you with our national social media philosophy,
invite you to find, join, and participate in our national presence.
You‟ll find steps to adopting social media strategy and an explanation of
various social media tools.
Adopting a social media strategy at your local unit is a significant
commitment of your time both daily and long term. It is worth it! But a social
media strategy needs to be developed to help you plan accordingly.
4. Social Media Guidelines
Itis required that employees obtain pre-
approval from their Regional or Divisional
Office before setting up any MDA-
administered social media site or blog,
including, but not limited to, Facebook,
Twitter, MySpace, YouTube, and LinkedIn.
All social media or blog profiles, handles
and accounts established for the purpose
of conducting MDA business shall be
considered under the ownership of MDA.
5. SM Guidelines Cont…
In concert with your Regional and Divisional
teams, MDA‟s Public Relations team is available to
advise you in developing your office‟s social
media strategy. Please contact Public Relations at
(520) 529-5317 or at publicrelations@mdausa.org
For assistance in launching your social media site
and developing social strategy for events,
programs and office activities
To notify National Headquarters about your official
online activities
6. SM Guidelines Cont…
Only use approved MDA social media channels
(i.e. MDA District Facebook page or MDA District
office Twitter account), and not personal social
media sites or pages, to conduct MDA business.
Media or Press Contacts - If someone from the
news media or press contacts you about your
social media activity related to MDA, you should
speak with your supervisor and someone in the
Public Relations Department before responding.
7. Rules:
You are strictly prohibited from disclosing individually
identifiable information of any kind about individuals
served by MDA on any social media platform without
the express written permission of the individual or
his/her parent or legal guardian. Even if the individual
is not identified by name within the information you
wish to use or disclose, such use or disclosure is
prohibited if there is a reasonable basis to believe
that person could still be identified from such
information. Unauthorized disclosure of individually
identifiable information could constitute a violation
of the privacy rule under the Health Insurance
Portability and Accountability Act (“HIPPA”)
8. Rules Cont…
Minors:It is against MDA policy to post
images or videos of minors without MDA‟s
Consent for Use of Likeness form, signed
by parents or legal guardians, on an
MDA-approved social media site. Images
or videos of individuals served by MDA
who are under the age of 18 should not
be posted in personal online content. This
includes photos and videos taken at MDA
events, including MDA Summer Camp.
9. Rules Cont…
Over age 18: It is against MDA policy to
post images or videos of individuals
engaged in MDA activities on an MDA-
approved social media site without MDA‟s
Consent for Use of Likeness form. The
Consent for Use of Likeness form does not
give individual staff members permission
to post photos of individuals engaged in
MDA activities in personal online content.
10. Rules Cont…
Stakeholders: Do not disclose personal
information, or post images or video, of
MDA‟s employees, volunteers, board
members, sponsors, donors, and affiliates
on an MDA-approved social media site
without prior written permission and
MDA‟s prior written approval. Written
permission does not give staff permission
to post photos or videos of MDA
stakeholders in personal online content.
11. Learn the Culture of
Social Media
“Social media is like a snowball rolling down the hill. It’s picking up
speed. Five years from now, it’s going to be the standard.” – Jeff
Antaya, chief marketing officer of Plante Moran
12. Message from a PR Intern
Social Media is vital to my generation. We turn
to our Twitter and Facebook pages for
information on friends, family, entertainment,
business, and social causes. Think of your
chapter‟s social networking pages as a unifying
communication force to platform campaigns,
events, and ideas. It isn‟t easy or fun all the
time, but after a while you realize that you‟re
communicating with everyone who cares
about what MDA is doing on those sites.
Admittedly, that feels pretty cool.
Brionna Rogers
Public Relations Intern
brogers@mdausa.org
13. Getting Familiar With Social Media
Practice using these tools in your personal
life first.
Posting your own pictures and experiences
makes Facebook, Twitter, etc. less foreign.
The more you post on your personal pages
the better you‟ll become at posting for any
sites your MDA chapter might use!
“As a general principle, the more users share about themselves, the more others
in the community will learn about them and identify with them.” – Matt Rhodes,
writing in Social Media Today
14. Participate in Our
National Social Media
Presence
Before beginning new accounts on any site be sure to visit MDA
National accounts first:
• Twitter: https://twitter.com/MDAnews @MDANews
• Facebook: http://www.facebook.com/MDANational
• YouTube: http://www.youtube.com/user/MySpaceMDA
• LinkedIn: http://www.linkedin.com/company/muscular-
dystrophy-association
• Google+:https://plus.google.com/118252638961569076697/p
osts#118252638961569076697/posts
15. National’s Social Media
Goals
To create an empowered online
community of MDA supporters to:
Raise awareness of our services and mission
Provide information to help those affected by
muscle related diseases
Reenergize the brand
Mobilize existing volunteers
Inspire new volunteers and donors
Provide engagement point for our employees,
volunteers, and supporters in a two way
conversation that enhances the mission
16. Create Your Own Social
Media Strategy
Ifyour office already has a social media
presence it should also already have a
Social Media Strategy. It‟s never too late
to start one and IT IS absolutely necessary.
Use this guide to improve an existing or
create a Social Media Strategy for your
local chapter
17. Study what other MDA chapters are doing with their Social
Media Presence
Check out MDA Puerto Rico’s Facebook Group Page:
http://www.facebook.com/#!/MDAPR
Check Out Southern AZ’s Facebook Profile:
http://www.facebook.com/#!/mda.southernaz
(We’ll discuss the difference between FB Group Pages
& Profiles Later )
Visit MDA Las Vegas Twitter Page: @MDALasVegas
https://twitter.com/MDALasVegas
See what these local chapters are doing to keep their
volunteers, donors, and patients up to date!
18. What are your
EX: use Twitter to inform about MDA summer camp
registration deadlines, local fitness classes to take before
Muscle Walk, etc.
What are your goals?
How do you currently correspond with local media,
stakeholders, volunteers, donors, and the public?
What are your goals?
How are you currently mobilizing volunteers?How are you
currently engaging with donors?
What are your current strategies and tactics?
Evaluating and reviewing your organizational goals, strategy and
tactics will lead you to choices for using social media
19. Adopt a local social media goal
You are encouraged to follow the national goal
Create your social media goals
Write down goals you hope to achieve with social media
Analyze whether your goals make sense and work with your
chapter‟s strategic plan or other goals
Create your own social media strategy
Write down reasons your social media use will complement
your chapter‟s overall strategic plan
Write down the types of content you will provide to and
solicit from your community
Create tactics
How will you execute the strategy to achieve your goals?
Who will be responsible?
What platforms will you use?
How will you develop content?
How will you engage with your audience?
How often will you be present?
What steps will you take to reach your desired outcome?
20. Implement Your Social Media Strategy
If your office already has a Social Media strategy, make sure you
are measuring its success, improving where needed and keeping
MDA national informed of progress and challenges
21. Seriously…
“There‟s no need to re-create everything
from scratch … Look at some of the early
adopters, see what they‟ve done and see
if it makes sense for your organization.
And then think about what you need to
do to customize it.” – Dave Fletcher, Utah
chief technology officer
22. We want to catalogue your:
Strategy
Chosen Platforms
Links to Your Activities
With this Information we will:
List you on our aggregated national
sites
Monitor your strategy for best practices
“Monitor, engage, and be transparent;
these have always been the keys to
success in the digital space.” – Dallas
Lawrence, Levick Strategic
Communications
23. Implement Your Plan
Decide on Short Term & Long Term Implementation Plans
Short Term: In one year have X followers
Long Term: Next Walk have X number of increased Muscle
Walk participants because of social media presence
Create a Communication Plan
Announce availability on social media spaces to your
community
Link social media activities from your main website
Commit but Be Flexible
Make adjustments based on successes and challenges you
encounter along the way
Remember we‟re here to support you and ready to help at any time
24. Measure Your Successes and Challenges
Return on investment (ROI) of Your Social Media Strategy
Define the “R” – what are your expected results?
i.e. X followers, X likes
Define the metrics – what you want to become
Pre-determine Setbacks
competitors, other local service agencies
Document challenges and successes
analyze results, glean insight, take action, measure
again
25. Documentation
Documented activities as you progress through these steps are a
great baseline to measure:
*The impact your social media strategy has in
your community
*Whether you are able to achieve your original goals
Write down everything that happens in the beginning so you have
QUALITATIVE and QUANTITATIVE results to analyze
26. EVALUATION
Give yourself room to learn and gain insight before you tie yourself
to a traditional ROI analysis
Adopt a “listen, learn, adapt” measurement strategy
after you‟ve tried your strategy for a while, ask yourself what
you‟ve learned and how you can improve next time
And of course…
Send your links and measurement data to national
Make sure we know what you‟re up to so we can recognize your success
from a national platform and help you with any struggles!
27. “This is no longer a gimmick. This is how the American people want
to receive their news and want to hear from us.” – Nick Schaper,
new-media director for House Minority Leader John Boehner
28. “In some ways, [Facebook] levels the playing field of friendship
stratification. In the real world, you have very close friends and
then there are those you just say “Hi” to when you pass them on
the street.”
– Jason Kaufman, research science fellow at Harvard University
29. Is Facebook right for your chapter?
Find out by asking yourself:
You‟ll need someone to be responsible for updates; this person
will need to dedicate a time !
32. If you answered yes to all these
questions, you‟re ready to set up a
Facebook page!
If not, please join our national page
and let your stakeholders know they
can find MDA there.
33. Pages vs. Groups
All offices should create a Facebook Page NOT a Facebook
Group
„Pages‟ offer greater visibility, customization and
measurability. Community pages will currently be accepted as is
unless there is a copyright/trademark issue.
„Pages‟ work just like personal profiles of individuals. You
can:
Make friends
Update your status
Upload videos, photos, and articles
Create events
34. Rules for Facebook Pages
• Name your page after your chapter or region
• Identify the name and location of your chapter in your profile image
• 1 Facebook page. We‟ll explore ways to highlight your action items with
Causes
• Assign someone to be responsible for updating your page with status
updates, post new items, and offer other types of timely content on
your page. REMEMBER: you‟ll need to acknowledge and engage your
fans here EACH DAY.
• We are a 501(c)(3) nonprofit so your chapter may NOT join any political
or religious advocacy groups, pages, or causes
35. Causes are basically online fundraisers
You can set up multiple causes for campaigns and
current issues
We all share a single EIN number so causes you create
will benefit MDA!
36. Tips for Making an Effective Cause
• Titles should have an active verb and grab attention
i.e. Make a Muscle Campaign
• Turn your cause into a campain: Set an achievable goal
i.e. raise $1,000 for MDA research
• Creatively engage people to invite their friends
i.e. “Power of 10” campaign; ask each fan to invite
10 other people to send $10 each
• Have a fundraiser up in addition to generic fan pages
(the more exposure the better)
• Use announcements feature and keep followers in touch.
• Make content different (and short) every post
• Engage “SUPER USERS” by keeping them encouraged and
acknowledging their work
• Try different campaigns!
In one idea doesn‟t work: toss it and try another one!
37. Facebook Event
When your chapter has an impending event (i.e. walks, large one-
day fundraisers, etc.), an event page helps you provide critical
information to your community.
Additionally, you can keep track of your social media presence by
monitoring how many of your FB friends RSVP.
39. YouTube: “connect, inform, and inspire”
YouTube is a center for DIY and information, in addition to
entertainment. Create videos or post videos from other sites
(with proper permission and without violating copyright of
course) based on YOUR community!
Check out the following channel to see a local office taking
social media into their own hands: MDA Metro NY/NJ & So.
New Eng
http://www.youtube.com/user/MDARegionC2
40.
41. If you decide to begin a YouTube Channel:
• Name your channel after chapter or region
• 1 YouTube Channel (you can create multiple playlists to organize
your channel)
• Assign someone to be responsible for updating your channel with
new videos. Remember: You should be uploading new videos as
frequently as possibly (shoot for 1-2 times a month)
• We are a 501(c)(3) nonprofit so your chapter may NOT join any
political or religious advocacy groups, pages, or causes
42.
43. Twitter asks
and millions of people answer in 140
characters or less
“Twitter represents a collective collaboration that manifests our ability
to unconsciously connect kindred voices through the experiences
that move us. As such, Twitter is a human seismograph.” – Brian Solis,
Principal of FutureWorks
44. You’ll need to update Twitter multiple times a day
Post new items and offer other timely content
You’ll need a person responsible for daily upkeep on
your page
45. Twitter is not just about posting your own information, you’ll
need to engage and acknowledge followers each day. Here
are some common
46. Hashtag: the symbol before relevant keywords or topics in a
Tweet which categorizes those Tweets and helps them show
more easily in Twitter Search. (i.e. MDAShow, MuscleUp, etc.)
1. use the hashtag symbol before a relevant keyword or phrase
(no spaces) in their Tweet.
2. Clicking on a hashtagged word in any message shows you all
other Tweets marked with that keyword.
3. Hashtags can occur anywhere in the Tweet – at the
beginning, middle, or end.
47. A retweet is a re-posting of someone else's Tweet. Helps you and others
quickly share that Tweet with all of your followers.
An looks like normal a Tweet with the author's name and username next to
it. It is distinguished by the retweet icon and the name of the user who
retweeted the Tweet.
For additional help with Twitter visit the Help Center:
https://support.twitter.com/
48. Any Twitter update that contains "@username" anywhere in the
body of the Tweet.
Mentions are commonly referred to as “tagging
someone”
Example: University of Chicago‟s Twitter name - @UChicago
49. • BE CREATIVE: ENGAGING CONTENT
• Be Strategic: don’t ask for donations immediately
• Be Persistent: add links to the social media account in every
email and press release
• Scatter posts throughout the day, at night, and the weekend
• Do not clump them all together
• Mention other pages and people when it is appropriate
• Ask fan engagement questions for posts whenever possible
• SPELL CHECK
• Thank your fans, followers, sponsors, etc.
• Mix it up: photos, questions, videos, supporter content, news
stories, etc.
• Use quality photos and add details – ask followers to tag
themselves
• Twitter: Use URL shorteners (http://ow.ly/url/shorten-url - is a
good one)
50. • Use #hashtags in every Tweet
• Search for established #hashtags
• Create your own
• Tweet quotes, breaking news, events, links to articles,
photos, websites, etc.
• Ask yourself “Would I retweet this?” before tweeting
• Engage with your Twitter followers by asking retweeting their
answers to your questions
• Check often for new Twitter accounts and acknowledge,
follow, share, etc.
• Follow @MDAnews
• Include a link to official site in biography
• List Twitter page on your Facebook page
• Don’t follow brands that are not endorsers or imposters
• Don’t follow those with political or religious affiliations
51. One of the trickiest components of Twitter is the LIMITED
space you have to express a thought. Here are a few words
or phrases to get you started but don‟t be afraid to get
creative and make your own shortened words:
52. Naming Your Twitter Account:
• Choose a name that clearly defines your local affiliation
(i.e. @MDALosAngeles)
• Keep your names as short as possible. You only have 140
characters (shoot for appx.130), so the less your name
takes up, the better for retweeting
Profile Image:
• Twitter‟s image machine is tiny. It‟s difficult to adhere to
brand standards but you must.
Twitter Design:
• You can choose a background image for your Twitter
account. Please follow brand standards if you choose to
do this.
54. LinkedIn is a social networking site built for the professional world.
Most businesses use this site as an opportunity to develop
relationships with like-minded professionals.
55. If you think your chapter or region could significantly benefit from use
of social media but are worried about the time necessary to run it…
helps you manage all your social media sites at once!
56. Hootsuite is a tool which can be used to:
1. Manage multiple social profiles
2. Schedule messages and tweets
3. Track mentions
4. Analyze social media traffic
You can schedule Facebook posts and Twitter messages months
in advance. Hootsuite even makes it possible to attach images,
videos, URLS, etc.
57. Should I use social media platforms to fundraise?
Many people enjoy social media sites because they are free from marketing machines. Our goal is
to offer value in these spaces rather than marketing solicitations. Fundraising can be tricky so tread carefully.
Once you build an online community, offer tools which make it easy for supporters to do the
fundraising for you.