This document provides an overview of social media and social networking, outlining how they have developed and changed communication. It discusses how in the past transparency and participation were limited to small circles, but now digital tools allow people to communicate globally. The key differences now are that people influence audiences through relationships and two-way communication rather than one-way broadcasts, and listen to their communities. It recommends having a clear social media strategy and mission, gaining leadership support, collaborating with audiences, and keeping communications flexible.

1. Recommendation of a Strategy Social Media & Social networking.

3. How it influences your work

4. What do you want it to achieve

5. How to put a plan together

6. How to maintain consistency

7. How to link all your social media together

8. What Social Networking really means

10. Social Networking is the relationships we create and maintain

11. Its about Human interaction and communication

12. Past, present, future In the past: transparency, participation, collaboration It was about family, talking, sharing, it took time, relationships were based around small circles, not much travelling. People knew their place, only a small number of people had much influence over what happened.

15. Access to so much more information

16. Ability to talk to people all round the world

18. People are talking to each other

20. 97% play games online, on consoles and on handhelds

21. 75% use social networks

22. 75% text message

23. 28% have their own blogs

24. 41% send pictures from their phones.

26. We influence our audience

27. We create relationships with our communities

28. We build trust

29. We talk to many more people

30. We listen to our audience

31. It is not all about us anymore

32. We have to take a leap of faith

34. From telling to informing

35. From educating to collaborating

36. From leading to influencing

37. Our message is no longer to just the reader

38. It is now:

39. You ….....the reader........their readers......their friends........their friends friends...... and so on

41. Accept that all comments are shared

42. It is a culture shift

43. Collaboration creates greater effectiveness

44. Trust creates a stronger circle

45. Participate – people support what they help create

46. Collaboration requires a leap of faith.

47. 8 Best principles Mission drives everything: clarity is crucial Let policy guide, but make sure it is flexible Know the environment Consider a pilot as a proof-of-concept Secure support of senior leaders Create internal cross-functional alignment Roll out, don’t launch Keep listening & let what you hear inform your participation

49. Having a strategy will inform which tools you need to use

50. Social Media does not require a huge investment of money, however some investment will make your campaign more effective

51. Trust your staff, your volunteers, your audience

53. Bev Hepting

54. 6 Orchard Street, Blandford, Dorset.

55. [email_address]

56. www.gogivesocially.com

57. HAVE FUN