The document provides details for planning a social media documentary targeted at 16-24 year olds interested in social media, content creation, and blockbuster films. It discusses common interests of the target demographic like music, movies, TV and social media platforms. It considers doing a documentary/trailer hybrid exploring how Marvel and the Avengers Endgame cast used social media to promote the film. The document outlines filming techniques, health and safety considerations, set design ideas, a storyboard, and a 5-day production schedule.

1. Social Media Documentary
Target Demographic:
16–24-year-oldsin Englishspeakingcountries,withpotential interestinsocial media,content
creationandfilmblockbusters.
Common InterestsofTarget Demographic:
Music, Movies,TV,Netflix,VisualMedia,Technology,Celebrities,Brands, social mediae.g.,
Facebook,Twitter,Instagram etc.
https://www.ypulse.com/article/2019/04/23/most-of-gen-z-millennials-top-20-hobbies-are-offline/
https://www.prnewswire.com/news-releases/the-10-most-popular-things-for-teens-in-2019-
300783768.html
The target audience ispeoplebetweenthe agesof 16 and 24, youngadultsfor the most part,with
commoninterestsaimedtowardsvideostreamingandsocial media aswell asaninterestinsuper
heroesandthe Marvel CinematicUniverse. Researchshowsthatthe majorityof Marvel fanslie
betweenthe agesof 16 and 29, makingthe age range that I have selectedformytargetaudience
ideal.
A well styledvideowithgoodaestheticsand engagingcontentshouldappeal tothem, something
dramaticcouldalso be good.
https://www.statista.com/statistics/1005265/marvel-comics-fans-us-by-age/
The Social Dilemma
A documentarywhere formeremployeesof techgiantcompanies,suchasFacebookandGoogle,
talkabout the currentworlddangersof social mediaonthe mindandhow the itis usedto
manipulate individualsandtosome extentinfluence the masses. The filmtakesalookat how social
mediaeffectsitsusersmentallyandemotionallyandhow the moralshave changedfromwhen
majorplatformswere firstmade tonow,goingfrombeingaboutconnectingpeople toprofitingoff
of them.

2. The ethicsof filmmaking
Ethicsin filmmaking are important.Ethicsensure thata filmisat the veryleastrespectful,and
standsto representandtell astory. Oftentimesthe audience canfeel how the filmmakerfeels
aboutthe topicthroughthe filmitself,whethertheyrespectitordislike it,anditisoftenthe case
that the filmmakercreatestheirpiece showingtheirpointof view.If theyare makingafilmabouta
topicthat theyrespect,you’ll see so,if theymake itamovie aboutsomethingtheydislike itislikely
to be portrayedina more negative orcynical manner.Thisiswhere ethicscome intoplay,aswithall
thingspeople have differentopinionsandit’safilmmaker’sdutytobe unbiasedintheirproject,and
portray itas such, because itisveryeasyto create a false perceptionthroughfilm.
https://perspectivesinanthropology.com/ethics-in-filmmaking/
Experiments
I’ve lookedattutorialsforshootingadocumentaryandwhatdifferentcameraanglescould be used,
as well ascolourgradingin post-production.
https://www.youtube.com/watch?v=4u7eTqrn7ss
https://www.youtube.com/watch?v=XN8dIQ6vptc&t=33s
Techniques
Mediumshot
A mediumisusuallyof the waistupandis usedtofocuson what the subjectdoingorsaying.
Tight shot
Tightshots are usuallyof the shouldersandupand are usedto focuson importantdialogue orto
focuson the expressionsof the subject
Extreme close up shot
Extreme close-upshotsare usedto putemphasisandfocusonspecificthingsordetails
https://www.youtube.com/watch?v=SlNviMsi0K0

3. Ideas
Documentary VS Trailer
A shortdocumentarywitha
dramatictheme lookingat
howsocial mediawasusedin
certainmediaproductions
An action themed trailer that
usesfast paced cuts to express
how the dark knight social
media to promote the film
Final decision
A Docu-Trailer
I’ve optedtomake the film inthe sequence of atrailerwhilstusingdocumentarythemedshotsand
audioincertainparts, creatinga sort of hybridbetweenthe two,whilsttalkingabout how Marvel
and the Endgame cast usedsocial mediaasa meansto promote the filmandwhetherornot it
workedoutwell froma financial perspective.I’ve optedtouse AvengersEndgame asthe filmtotalk
aboutas opposedtoa combinationof variousfilmsandThe Dark Knight.

4. HealthandSafety
 Planand prepare
 Conducta risk assessment
-Identifypotential hazards
-Evaluate risk
-Determine safetymeasures
Thingsto watch outfor
 Trippinghazards
 Liftinghazards
 Fall hazards
 Protectionfromthe elements(if necessary)

5. Set Design
FrontView
Top View

6. ISOangle

7. Storyboard

8. Schedule
Day1- Shootinginstudio
Session1- Setup and shoot
Day 2- Gatheringassetsandstart layout
Session1- Gather stockfootage andaudio
Session2- start editingthe layoutof the video
Day 3- Edit visuals
Session1- complete layoutof video
Session2- add graphicsand docolourcorrection
Day 4- SoundDesign
Session1- Work on soundelements
Session2- Work on soundelements
Day 5- Touch ups andfinal details
Session1- Make anyfinal touches
Session2- Make anyfinal touches