My video essay explores how Avengers: Endgame was marketed through social media influence and behind-the-scenes efforts. It follows the trend of themed video essays on YouTube, using a film trailer format to make it unique. While similar videos by channels like "The Richest" and "Watchmojo" offer more content, they lack the excitement and vibe of my piece. My sound design skills have improved since previous works, though the overall quality is on par. The final product appeals to my targeted audience through its attention-grabbing style and popular topic.

1. The creative,cultural,social,political, economic trends and contexts related to the content of your
piece.
My piece follows the trend of video essays on YouTube. Video essays are a growing niche on
YouTube as they offer people information on relevant topics that interest them. My piece in
particular is a themed video essay, so rather than being a typical talking video of information it is
themedtolooklike afilmtrailerinorderto make it a bit unique. My piece also explores a bit of the
behindthe scenesof popculture interms of how endgame was marketed, as well the social aspect
of how social media and influence was used to market the movie.
The set/brief theme
I have done what was set and completed what was put forward in the project brief.
Against existing professional practice
Pieces that are similar to mine include videos by “the Richest” and to some extent “watchmojo”,
whichI wouldsayare more contentrichthan mine however they tend to lack the same excitement
and “vibe” that I have attempted to put into mine.
Against your previous completed work
Since mypreviousworkIhave developedmy skills in terms of sound design, something that I think
has taken a step up in this video compared to my previous works, however as a whole I’d say that
the piece I’ve produced is on par with my previous work but not necessarily better.
Appropriateness for audience/audience appeal
My final product appeals to the audience that I set target at the beginning. It is done in a way to
capture theirattentionas well asbeingbasedona topicthat people inmyparticulartargetaudience
have an interest in.
Aesthetics/quality