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Social Media Disclosure - Is Now the Time? - June 14, 2011

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Darrell Heaps
Darrell Heaps

The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors. Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question: ‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’

Investor RelationsTechnologyBusiness
1 of 13
Social Media Disclosure – Is Now the Time? Tuesday June 14, 2011 Ritz Ballroom 4-6 Panelists: Dominic Jones, IR Web Report Robert Williams, Dell Chris Bullock, StockTwits Moderator: Darrell Heaps, Q4 Web Systems
Do Companies use Social Media for IR? 362 companies in 2010, expanded to 650 in 2011 Blogs YouTube Q4 Whitepaper Research SlideShare Facebook 2011 2010 Twitter 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Twitter Facebook SlideShare YouTube Blogs 2011 68.00% 46.00% 45.00% 35.00% 19.00% 2010 65.00% 37.00% 11.00% 29.00% 10.00% Using Social Media for IR
Does the Buy-Side use Social Media? 49% of institutional 3 out of 5 investors read financial bloggers financial blogs. use Twitter as a 33% at least primary news weekly* source*** 27% 63% pro investors agree that pro investors use social media will YouTube. 9% at least increase in importance weekly* over the next year** *Rivel Research – 257 Institutional **Brunswick Group, Sept 2009 ***Financial Media Conference, NYC, Feb Investors in the US 2011
Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
Investor Networks Growing Fast StockTwits Network grown more than 100% since Nov 2010. Now more than 500,000 investors.
Reg FD: Then & Now Compliance Communication, compliance 2000 – 2008: 2008 – Today: IR Websites, Blogs Email, RSS EDS Social Network APIs Global Financial Media Financial Media APIs
Investor activity now 91% clicks via company’s own website, email, Twitter 9% clicks via PR Newswire distribution (Yahoo! Finance). Source: Bit.ly
Investor activity now 87% clicks via company’s own website, email, Twitter 13% clicks via PR Newswire distribution Source: Bit.ly
The New Information Food Chain Company Institutional Investors National Media Major Online News Hubs Bloggers Individual Social Media Posts IR’s Role in Social Media is to feed the producers to ensure a healthy eco-system.
Social Media Disclosure Model Financial Media Social Distribution Post to IR Website Edgar 8K w/optional wire release Reach of over 60M+ Investors 11
QUESTIONS AND DISCUSSION
Thanks from Q4 Web Systems. Visit www.q4websystems.com to learn more. Download our latest whitepaper research: http://bit.ly/Q4TwitterReport 13

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Social Media Disclosure - Is Now the Time? - June 14, 2011

  • 1. Social Media Disclosure – Is Now the Time? Tuesday June 14, 2011 Ritz Ballroom 4-6 Panelists: Dominic Jones, IR Web Report Robert Williams, Dell Chris Bullock, StockTwits Moderator: Darrell Heaps, Q4 Web Systems
  • 2. Do Companies use Social Media for IR? 362 companies in 2010, expanded to 650 in 2011 Blogs YouTube Q4 Whitepaper Research SlideShare Facebook 2011 2010 Twitter 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Twitter Facebook SlideShare YouTube Blogs 2011 68.00% 46.00% 45.00% 35.00% 19.00% 2010 65.00% 37.00% 11.00% 29.00% 10.00% Using Social Media for IR
  • 3. Does the Buy-Side use Social Media? 49% of institutional 3 out of 5 investors read financial bloggers financial blogs. use Twitter as a 33% at least primary news weekly* source*** 27% 63% pro investors agree that pro investors use social media will YouTube. 9% at least increase in importance weekly* over the next year** *Rivel Research – 257 Institutional **Brunswick Group, Sept 2009 ***Financial Media Conference, NYC, Feb Investors in the US 2011
  • 4. Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
  • 5. Investor Networks Growing Fast StockTwits Network grown more than 100% since Nov 2010. Now more than 500,000 investors.
  • 6. Reg FD: Then & Now Compliance Communication, compliance 2000 – 2008: 2008 – Today: IR Websites, Blogs Email, RSS EDS Social Network APIs Global Financial Media Financial Media APIs
  • 7.
  • 8. Investor activity now 91% clicks via company’s own website, email, Twitter 9% clicks via PR Newswire distribution (Yahoo! Finance). Source: Bit.ly
  • 9. Investor activity now 87% clicks via company’s own website, email, Twitter 13% clicks via PR Newswire distribution Source: Bit.ly
  • 10. The New Information Food Chain Company Institutional Investors National Media Major Online News Hubs Bloggers Individual Social Media Posts IR’s Role in Social Media is to feed the producers to ensure a healthy eco-system.
  • 11. Social Media Disclosure Model Financial Media Social Distribution Post to IR Website Edgar 8K w/optional wire release Reach of over 60M+ Investors 11
  • 13. Thanks from Q4 Web Systems. Visit www.q4websystems.com to learn more. Download our latest whitepaper research: http://bit.ly/Q4TwitterReport 13