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CIRI QC Social Media Investor Relations

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Darrell Heaps
Darrell Heaps

Presentation given to CIRI QC on April 14, 2011. Topic focused on the use of social media for investor relations and the integration of social media into investor relation websites. For more info please visit http://www.q4blog.com

Investor RelationsBusinessTechnology
1 of 17
CIRI QC – April 14, 2011 IR with Leading Edge Technology Presented by: Darrell Heaps Co-Founder and CEO Q4 Web Systems
The World Today ,[object Object],[object Object],Rob Williams, VP IR at Dell March 23, 2011
Are Investors Using Social Media? 49% of institutional investors read financial blogs. 33% at least weekly* *Rivel Research – 257 Institutional Investors in the US 27% pro investors use YouTube. 9% at least weekly* 3 out of 5 financial bloggers use Twitter as a primary news source*** ***Financial Media Conference, NYC, Feb 2011 63% pro investors agree that social media will increase in importance over the next year** **Brunswick Group, Sept 2009
StockTwits Growing Rapidly StockTwits grown more than 100% since Nov 2010. Now more than 500,000 investors.
Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
Social Media for Investor Relations Website IR Website Email RSS Social Networks Updates and monitoring Social Media Publish and embed 65% 37% 18% 10% 29% 10% Q4 Whitepaper Research 2010
Social Media Integrated with IR Websites
EXAMPLES ,[object Object]
Example Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RETURN ON INVESTMENT ,[object Object],[object Object]
Improved Liquidity ,[object Object],[object Object]
Improved Liquidity Evidence ,[object Object],[object Object],[object Object],[object Object]
Expanded Reach
Enhanced Conversation Quality ,[object Object],[object Object],[object Object],Rob Williams, VP IR at Dell March 23, 2011
Time Savings Before Social Media After Social Media TVI Pacific - Calls to Investor Relations / Week
Discussion
More on Q4: www.q4websystems.com Thought leadership: www.q4blog.com Contact: Darrell Heaps 1-877-426-7829 ext. 222 darrellh@q4websystems.com twitter.com/darrellheaps

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CIRI QC Social Media Investor Relations

  • 1. CIRI QC – April 14, 2011 IR with Leading Edge Technology Presented by: Darrell Heaps Co-Founder and CEO Q4 Web Systems
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  • 3. Are Investors Using Social Media? 49% of institutional investors read financial blogs. 33% at least weekly* *Rivel Research – 257 Institutional Investors in the US 27% pro investors use YouTube. 9% at least weekly* 3 out of 5 financial bloggers use Twitter as a primary news source*** ***Financial Media Conference, NYC, Feb 2011 63% pro investors agree that social media will increase in importance over the next year** **Brunswick Group, Sept 2009
  • 4. StockTwits Growing Rapidly StockTwits grown more than 100% since Nov 2010. Now more than 500,000 investors.
  • 5. Financial Blogging is Mainstream SeekingAlpha to almost 5M investors a month. Increased from 3.2M in just 3 months (Jan 2011).
  • 6. Social Media for Investor Relations Website IR Website Email RSS Social Networks Updates and monitoring Social Media Publish and embed 65% 37% 18% 10% 29% 10% Q4 Whitepaper Research 2010
  • 7. Social Media Integrated with IR Websites
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  • 15. Time Savings Before Social Media After Social Media TVI Pacific - Calls to Investor Relations / Week
  • 17. More on Q4: www.q4websystems.com Thought leadership: www.q4blog.com Contact: Darrell Heaps 1-877-426-7829 ext. 222 darrellh@q4websystems.com twitter.com/darrellheaps