From communication to conversation
  Why Government needs to embrace
           Social Media
                             ...
© Daemon Group 2008   www.daemondigital.com
By 2010 it is predicted that there will be
       more then 4 billion mobile phone
             subscribers globally




©...
© Daemon Group 2008   www.daemondigital.com
divo rced
                                   
                      used Google Latitude?




© Daemon Group 2008        ...
Can Government afford not to embrace
              Social Media?
© Daemon Group 2008                 www.daemondigital.com
Social Media users as a percentage of all
              Internet users




                                               ...
Social Media users by global region
                                                       5.20%
                         ...
Global use of Social Media




                                                                                           ...
The opportunity in context
                                                             29.8m
                            ...
Imagery   Blogging


                                                           Micro
                            Video
  ...
62%
                                             47.4%           read
                                              post  ...
Dominance of Facebook and MySpace


       Social media




Internet audience



                               0         ...
There are 132 million
         registered users of Facebook




© Daemon Group 2008                www.daemondigital.com
72.8% of internet users read blogs and
      globally one new blog is created
        every second of every day




© Daem...
STEP ONE            STEP TWO




                  First posting on blog        Product recall and settlement of lawsuit

...
© Daemon Group 2008   www.daemondigital.com
Are we ready for Govpedia?
© Daemon Group 2008                        www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
What do you want to achieve?

Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your...
The website
            is where good content
                      goes to die.
© Daemon Group 2008                  www....
Engaging with social networks




© Daemon Group 2008             www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
Is Government really ready to have a
                  conversation?

© Daemon Group 2008                      www.daemond...
© Daemon Group 2008   www.daemondigital.com
Engaging with social networks




© Daemon Group 2008             www.daemondigital.com
Digital engagement strategy




© Daemon Group 2008




  © Daemon Group 2008           www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
Good Morning Amy,

    Thank you for contacting Target; unfortunately we are
    unable to respond to your inquiry because...
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
© Daemon Group 2008   www.daemondigital.com
What’s your favourite thing?




© Daemon Group 2008            www.daemondigital.com
Presentation available at daemondigital.com and follow us @daemondigital




© Daemon Group 2008                          ...
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Why Government Needs To Embrace Social Media

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Why Government needs to embrace Social Media discusses the unique challenges faced by all levels of government with regards their use of Social Media.

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Why Government Needs To Embrace Social Media

  1. From communication to conversation Why Government needs to embrace Social Media May 2009 © Daemon Group 2008 www.daemondigital.com
  2. © Daemon Group 2008 www.daemondigital.com
  3. By 2010 it is predicted that there will be more then 4 billion mobile phone subscribers globally © Daemon Group 2008 www.daemondigital.com
  4. © Daemon Group 2008 www.daemondigital.com
  5. divo rced  used Google Latitude? © Daemon Group 2008 www.daemondigital.com
  6. Can Government afford not to embrace Social Media? © Daemon Group 2008 www.daemondigital.com
  7. Social Media users as a percentage of all Internet users 67% of Internet users engage with Social Media © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
  8. Social Media users by global region 5.20% 9.17% 34.55% 22.61% 28.47% Asia Pacific Europe North America Latin America Mid East/Africa Based upon unique visitors in June 2008 © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
  9. Global use of Social Media ks or tw os ne ot s ph og al SS ci bl d so R oa d se ea se pl U U R U 72.8% 57.3% 52.2% 33.7% 82.9% 63.2% 54.8% 45.2% W Vi H D at si av ow ch ta e nl vi ph co oa de ot m d o o m po cl sh en dc ip ar te as s in d ts on g on lin si bl e te og s © Daemon Group 2008 www.daemondigital.com Source: UM Wave 3
  10. The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m © Daemon Group 2008 www.daemondigital.com Source: UM Wave 3
  11. Imagery Blogging Micro Video blogging Podcasting Social Media RSS platforms Forums Widgets Chat Networks © Daemon Group 2008 www.daemondigital.com
  12. 62% 47.4% read post 29.0% write 77.0% Imagery Blogging watch No14 28.2% Micro Sydney* Video upload blogging Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 21.1% belong Source: UM Wave 3 *Twitter Grader © Daemon Group 2008 www.daemondigital.com
  13. Dominance of Facebook and MySpace Social media Internet audience 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Facebook and MySpace combined equate to 43% of the social media audience by unique visitors © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
  14. There are 132 million registered users of Facebook © Daemon Group 2008 www.daemondigital.com
  15. 72.8% of internet users read blogs and globally one new blog is created every second of every day © Daemon Group 2008 www.daemondigital.com
  16. STEP ONE STEP TWO First posting on blog Product recall and settlement of lawsuit 12 September ‘04 23 September ‘04 © Daemon Group 2008 www.daemondigital.com
  17. © Daemon Group 2008 www.daemondigital.com
  18. Are we ready for Govpedia? © Daemon Group 2008 www.daemondigital.com
  19. © Daemon Group 2008 www.daemondigital.com
  20. What do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your products or services © Daemon Group 2008 www.daemondigital.com
  21. The website is where good content goes to die. © Daemon Group 2008 www.daemondigital.com
  22. Engaging with social networks © Daemon Group 2008 www.daemondigital.com
  23. © Daemon Group 2008 www.daemondigital.com
  24. © Daemon Group 2008 www.daemondigital.com
  25. © Daemon Group 2008 www.daemondigital.com
  26. © Daemon Group 2008 www.daemondigital.com
  27. © Daemon Group 2008 www.daemondigital.com
  28. © Daemon Group 2008 www.daemondigital.com
  29. © Daemon Group 2008 www.daemondigital.com
  30. © Daemon Group 2008 www.daemondigital.com
  31. © Daemon Group 2008 www.daemondigital.com
  32. Is Government really ready to have a conversation? © Daemon Group 2008 www.daemondigital.com
  33. © Daemon Group 2008 www.daemondigital.com
  34. Engaging with social networks © Daemon Group 2008 www.daemondigital.com
  35. Digital engagement strategy © Daemon Group 2008 © Daemon Group 2008 www.daemondigital.com
  36. © Daemon Group 2008 www.daemondigital.com
  37. © Daemon Group 2008 www.daemondigital.com
  38. © Daemon Group 2008 www.daemondigital.com
  39. Good Morning Amy, Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest. Once again thank you for your interest, and have a nice day. © Daemon Group 2008 www.daemondigital.com
  40. © Daemon Group 2008 www.daemondigital.com
  41. © Daemon Group 2008 www.daemondigital.com
  42. © Daemon Group 2008 www.daemondigital.com
  43. © Daemon Group 2008 www.daemondigital.com
  44. © Daemon Group 2008 www.daemondigital.com
  45. © Daemon Group 2008 www.daemondigital.com
  46. © Daemon Group 2008 www.daemondigital.com
  47. What’s your favourite thing? © Daemon Group 2008 www.daemondigital.com
  48. Presentation available at daemondigital.com and follow us @daemondigital © Daemon Group 2008 www.daemondigital.com

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