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Social Media in 2016: key stats and trends

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Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.

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Social Media in 2016: key stats and trends

  1. 1. Usage, trends and developments Damian Radcliffe > @damianradcliffe May 2016 Social Mobile in 2016
  2. 2. Remember these… First… a little history
  3. 3. Any others?
  4. 4. Usage in 2016
  5. 5. Driven by mobile
  6. 6. Increasingly connected world Driving new media behaviors. Opportunities/challenges for publishers and brands.
  7. 7. Globally a diverse picture
  8. 8. But Facebook still leading the way…
  9. 9. Global trend “…the younger a Facebook user is, the more likely they are to be using the service more than once a day. Overall, perhaps the most impressive metric is that just 9% of Facebook’s active users select the less-than- weekly option. Compare that to sites like Instagram and Twitter, where about a quarter say this, and the strength of Facebook is clear.”
  10. 10. Messaging apps increasingly important Jan 16, based on number of monthly active users (in millions)
  11. 11. 83% of Snapchat users are under 35
  12. 12. Usage in the USA
  13. 13. In the US most online adults on social
  14. 14. Led by young people
  15. 15. And Facebook
  16. 16. FB has higher reach + frequency of use
  17. 17. Breadth and diversity of usage
  18. 18. Millennials are different….
  19. 19. Emerging Trends/Issues
  20. 20. Huge VC interest: a new tech bubble?
  21. 21. The new gatekeepers
  22. 22. Driving publishing methods and priorities
  23. 23. Changing how we find the news
  24. 24. And what we see…
  25. 25. Social Media becoming Increasingly video led "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
  26. 26. 360 video
  27. 27. New services and innovations abound
  28. 28. Opportunity for brands and celebs
  29. 29. Companies responding to Vertical Viewing Snapchat has told the Daily Mail that on mobile, “vertical video ads have up to [nine times] more completed views than horizontal video ads.”
  30. 30. What happens next? A few quick thoughts….
  31. 31. Social Media at/for work
  32. 32. And for customer service
  33. 33. News breaks on streaming apps
  34. 34. What else can we expect?

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