Online video is the most lucrative component of digital advertising. As video ads generate more revenues than their photo and text based counterparts, Facebook is trying to incorporate more and more video oriented content to bring in more ad dollars. Research firm, Forrester Research projects digital ad revenues to touch $12.6 billion by 2019.
“…the younger a Facebook user is,
the more likely they are to be using
the service more than once a day.
Overall, perhaps the most impressive
metric is that just 9% of Facebook’s
active users select the less-than-
weekly option. Compare that to sites
like Instagram and Twitter, where
about a quarter say this, and the
strength of Facebook is clear.”
Messaging apps increasingly important
Jan 16, based on number of monthly active users (in millions)
Social Media becoming Increasingly video led
"The challenge is not to get
the story published, but to
get the story into people’s
feeds — into their Twitter
timelines, into their inbox
and into their chat."
- Zach Seward, Quartz
• 50% referrals via mobile
• 75% via social BBC News Video on Instagram