10 trends to note
Damian Radcliffe > @damianradcliffe
Social Media in 2016
1. Varying levels of take-up
2. In the US most online adults on social
3. Led by young people
4. …And Facebook
5. FB has higher reach + frequency of use
6. Driving new publishing methods on FB
7. And other platforms
"The challenge is not to get
the story published, but to
get the story into people’s
feeds — into their Twitter
timelines, into their inbox
and into their chat."
- Zach Seward, Quartz
• 50% referrals via mobile
• 75% via social BBC News Video on Instagram
8. But we see demographic differences
9. Incl. users repurposing networks
10. Plus new ethical dilemmas
Who would be a publisher?
Increasingly connected world
Disruption of traditional business models
Audiences not paying for online news
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription,
combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006;
France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.
Smartphones are changing news consumption.
How do you get – and keep – audience attention?
Can innovation from legacy media operators be fast
and good enough to compete with the disrupters?
How do I best work with disrupters given the indirect
way (search, social) audiences find content?
And finally… Can I make it pay?
Questions for Industry
What's the biggest social networks - Top 3?
* FB family
* Instagram bigger than Twitter. Tumblr?
* Chinese networks
If you're online you're on social...
Slight leveling off
Less than 2/3 total pop on social
Only half on mobile
Here's the scope for growth
FB daily usage
FB fatigue, real, but still popular
What is this?
Why's this an issue for publishers?
FB also including embedded video / autostart
+ 360 videos (Occulus Rift)
Video on Social major source of growth
Explain how they work - where idea came from
BBC Instagram: http://www.websitemagazine.com/images/blog/instafax.jpg
Challenge for publishers - diversity of networks
"I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error."
Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down.
It was too late.
The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen.
It's pretty tough keeping up to date
And second guessing
On going challenges/impacts
With growth of social on mobile
How is journalism paid for?
Used to be print revenues. Falling thru floor.
Digital not making up the gaps
How long will print last?