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Social Media in 2016 - 10 trends to note

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Social Media in 2016 - 10 trends to note

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Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.

Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.

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Social Media in 2016 - 10 trends to note

  1. 1. 10 trends to note Damian Radcliffe > @damianradcliffe March 2016 Social Media in 2016
  2. 2. 1. Varying levels of take-up
  3. 3. 2. In the US most online adults on social
  4. 4. 3. Led by young people
  5. 5. 4. …And Facebook
  6. 6. 5. FB has higher reach + frequency of use
  7. 7. 6. Driving new publishing methods on FB
  8. 8. 7. And other platforms "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
  9. 9. 8. But we see demographic differences
  10. 10. 9. Incl. users repurposing networks
  11. 11. 10. Plus new ethical dilemmas
  12. 12. Who would be a publisher?
  13. 13. Increasingly connected world
  14. 14. Disruption of traditional business models
  15. 15. Audiences not paying for online news Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042.
  16. 16. Potential Impact
  17. 17.  Smartphones are changing news consumption. How do you get – and keep – audience attention?  Can innovation from legacy media operators be fast and good enough to compete with the disrupters?  How do I best work with disrupters given the indirect way (search, social) audiences find content?  And finally… Can I make it pay? Questions for Industry

Editor's Notes

  • 10 trends
    What's the biggest social networks - Top 3?
    Numbers?

    http://marketingland.com/wp-content/ml-loads/2014/11/social-media-networks-icons-ss-1920.jpg
  • Surprises?

    * FB family
    * Instagram bigger than Twitter. Tumblr?
    * Chinese networks

    http://wearesocial.sg/wp-content/uploads/2016/01/Slide036.png
  • If you're online you're on social...

    http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.48.00.png
  • Slight leveling off

    http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.47.15.png
  • Less than 2/3 total pop on social
    Only half on mobile

    Here's the scope for growth
  • FB daily usage
    FB fatigue, real, but still popular

    https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_3740_social_media_engagement_n.jpg
  • What is this?
    Why introduced?
    Why's this an issue for publishers?

    FB also including embedded video / autostart
    + 360 videos (Occulus Rift)

    http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg
  • Video on Social major source of growth

    Explain how they work - where idea came from


    BBC Instagram: http://www.websitemagazine.com/images/blog/instafax.jpg
  • Challenge for publishers - diversity of networks
    Diff tools
    Diff demographics

    http://www.globalwebindex.net/blog/snapchat-was-the-fastest-growing-social-app-of-2014
    https://twitter.com/damianradcliffe/status/581536707037773824
  • Unexpected outcomes

    http://image.slidesharecdn.com/howqataruseswhatsappsnapchatandothersocialmediaplatformsfinalfinal-141201040129-conversion-gate01/95/how-qatar-uses-whatsapp-snapchat-and-other-social-media-21-638.jpg?cb=1417415178
  • "I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error."
    Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down.
    It was too late.
    The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen.

    http://bigstory.ap.org/article/5e1ee93021b941629186882f03f1bb79/ap-exclusive-witness-paris-officers-death-regrets-video

    Medium: https://medium.com/@emhub/respecting-the-eyewitness-learning-lessons-from-the-paris-shootings-a1391a7cbe23
    http://www.theguardian.com/world/2015/jan/12/man-regrets-stupid-decision-to-publish-shocking-film-of-paris-policemans
    https://www.facebook.com/time/posts/10152658102531491
  • It's pretty tough keeping up to date
    And second guessing

    On going challenges/impacts
  • With growth of social on mobile

    http://static1.1.sqspcdn.com/static/f/1348613/25817213/1420224969150/MEW+slide+1.jpg?token=KXnBq8ufr2fTVVUJSD%2FETZFIYDo%3D
  • How is journalism paid for?

    Used to be print revenues. Falling thru floor.



    https://thehigherlearning.files.wordpress.com/2014/06/1f440-newspaper.jpg
  • Digital not making up the gaps
  • How long will print last?


    http://pressclubdallas.com/wp-content/uploads/2015/09/newspapers-are-dead.gif
  • ×