Avoiding Accidental IR: What Not To Tweet - November 18, 2011

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Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.

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Avoiding Accidental IR: What Not To Tweet - November 18, 2011

  1. 1. Avoiding Accidental IRor, What Not to TweetPresented on Nov 18, 2011Darrell HeapsCo-founder and CEOQ4 Web Systems
  2. 2. The  World  Today   If you look at what’s happening today with communications and disclosure, we’re moving from a world where it was very paper based into a world where it’s very much based in the Internet and on social media.Rob Williams, VP IR at DellMarch 23, 2011 We have to recognize that those changes are happening and we need to embrace that change and drive it forward and do it in a way that’s efficient.
  3. 3. ARE INVESTORS USINGSOCIAL MEDIA?
  4. 4. Financial Blogging is Mainstream
  5. 5. Twitter has replaced the trading floor
  6. 6. StockTwits has over 10k pro-investors
  7. 7. 1.6M Retail Investors on Facebook
  8. 8. Institutional Investors Read Blogs 49% of 3 out of 5 institutional financial investors read bloggers use financial blogs. Twitter as a 33% at least primary news weekly* source****Rivel Research – 257 Institutional ***Financial Media Conference, NYC, FebInvestors in the US 2011
  9. 9. New  Social  Data  Providers  &  Finance  Apps  
  10. 10. The  New  Informa>on  Food  Chain   Institutional Investors Investors National Media Financial Times Major Online News Hubs Forbes, WSJ Financial Bloggers Seeking Alpha & StockTwits Network Individual Social Media Posts Twitter
  11. 11. ARE IR DEPARTMENTS USINGSOCIAL MEDIA?
  12. 12. Social Media for IR Social Networks Social Media Publish and monitor Publish and Integrate Corporate Website IR Website
  13. 13. Social Media IR Adoption 2010 - 2011 80.00% 70.00% 60.00%Using Social Media for IR 50.00% 40.00% 2010 30.00% 2011 20.00% 10.00% 0.00% Twitter Facebook SlideShare YouTube Blogs 2010 65.00% 37.00% 11.00% 29.00% 10.00% 2011 68.00% 46.00% 45.00% 35.00% 19.00% 362 companies in 2010, expanded to 629 in 2011 Q4 Whitepaper Research
  14. 14. Social Media Use by Market Cap450400350300 SlideShare250 YouTube200 Facebook Blog150 Twitter100 50 0 Large Mid Small
  15. 15. Companies Included in Study by Sector Utilities Telecommunications Technology Services Real Estate Pharma/Healthcare/Biotech Natural Resources MediaIndustrial goods/Basic materials Financial Services Exchanges Consumer Goods Automotive Airline 0 20 40 60 80 100 120 140
  16. 16. BEST PRACTICESSHARING AND RETWEETING ON TWITTER
  17. 17. Industry-related News from Financial Blogs http://twitter.com/#!/AXI_IronOre/status/58189594910408704Q4 Whitepaper Research 2011
  18. 18. Analyst Reports: The Good & The Bad http://twitter.com/#!/rdsa/status/54885200928309248Q4 Whitepaper Research 2011
  19. 19. Analyst Reports: The Good & The Bad http://twitter.com/#!/rdsa/status/55338202017447937Q4 Whitepaper Research 2011
  20. 20. Partnerships/Acquisitions http://twitter.com/#!/TXInstruments/status/55260974634115072Q4 Whitepaper Research 2011
  21. 21. Partnerships/AcquisitionsQ4 Whitepaper Research 2011
  22. 22. Engagement: Investors http://twitter.com/#!/NovaGold/status/65802175070220288Q4 Whitepaper Research 2011
  23. 23. Best PracticesLIVE TWEETING EARNINGS
  24. 24. Linking to disclaimer
  25. 25. Linking to materials
  26. 26. Soliciting questions in advance
  27. 27. Consistent use of #hashtags
  28. 28. Appending tweets with $ticker
  29. 29. Discussion PointRegFD and Twitter
  30. 30. Web Brands CEO pushing RegFD on Twitter
  31. 31. BEST PRACTICESSOCIAL MEDIA WEBSITE INTEGRATION
  32. 32. Typical corporate website links out to social
  33. 33. Best practice is to integrate social into your website
  34. 34. Next generation of social integration
  35. 35. RETURN ON INVESTMENT
  36. 36. What  is  the  ROI  of  using  social  media?   1. Increased awareness 2. Improved strategic understanding 3. Elimination of low-value tasks 4. Improved liquidity
  37. 37. More on Q4:www.q4websystems.comThought leadership:www.q4blog.comContact:Darrell Heaps1-877-426-7829 ext. 222darrellh@q4websystems.comtwitter.com/darrellheaps

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