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Pics and Profits: A Focus on Instagram
- 1. Pics & Profits A Focus on Instagram July 7, 2014 2:00 p.m. Heartland Payment Systems is the Lead Sponsor of all RES events. The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.
- 3. • Open and close your Panel • View, Select, and Test your audio • Submit text questions • Q&A addressed at the end of today’s session • Everyone will receive an email with a link to view a recorded version of today’s session • Your feedback is important! You will receive a prompt to complete a survey at the end of the session
- 4. Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media shon@fclpnt.com 330.247.2447
- 6. • Instagram Statistics • Digital Marketing Ramblings (Craig Smith) • Instagram Profiles • Instagram Monitoring • Examples • Q and A
- 7. • 200 million average monthly users • 75 million daily users • 13% of internet users use it • 23% of teens say Instagram is their favorite • 36% of 18-29 year olds use Instagram • 70% of users login daily • 30 billion photos shared • 98% of the time it's accessed from a mobile device • 83% of pictures include a hashtag
- 8. • Most popular filter - No Filter • Filter with most comments - Mayfair • Busiest days ever – Thanksgiving / First day of Hanukkah • 83% of pictures include a hashtag • Most used hashtag in 2013 - #love • Instagram pictures with a dominant color of blue were 24% more liked
- 9. • 35 million SELFIES on Instagram • 38% increase in likes when there is a face in the picture • 32% increase in comments when there is a face in the picture • Best Filter for SELFIES - Willow • Least liked hashtag #drunk
- 14. • Staff • Building • Seating • Food! • Around Town • Special Events • Your Customers • Brand Congruent Photos • ex. Sports Bar - Sporting Equipment/Sports
- 15. • Customers snap pics and use a hashtag # • Use hashtags with your pics for searchability and relevance • Can be linked to Foursquare, Facebook, Twitter • Regramming
- 16. • Multifaceted Plan • Print • On Premise • Email Signature • Direct Mail • Email Campaigns • Website Icons
- 17. • Complete Profiles • Amazing Photos • Hearts, Comments, Regrams
- 19. Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. • July 15th Pinterest - Pin to Win • July 22nd Google + - Just Another Pretty Facebook? • July 29th Mobile apps - So Many Apps. So Little Time. Other RES webinars: • August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice? Other Educational Opportunities: • July 23rd from 9:30 – 11 a.m. Sales/Use Tax Basics for a Quick Serve Restaurant (QSR) webinar presented by Ohio Department of Taxation Go to www.ohiorestaurant.org/res NOW to register!
Editor's Notes
- USE INFO ON SEPARATE PAGE
- Currently, we’re looking at an example of the GoToWebinar Attendee Interface which is made up of two parts. The Viewer Window on the left, which allows you to see everything the Presenter will share on his/her screen, and the Control Panel at the right. Within that Control Panel is how you can participate in today’s event, so let’s look at that.
- Clicks 1, 2, and 3 By clicking the orange arrow, you can open and close your control Panel Click 4 From the View Menu you can also set the Control Panel not to auto-hide when inactive if you prefer to keep it open. Click 5 The Audio pane provides audio information. By default you have joined the Webinar via Mic & Speakers. Click 6 Click Audio Setup to select your computer speaker or headset devices. Clicks 7, 8 and 9 If you prefer, you can join the audio via telephone by selecting Use Telephone, and the dial-in information will be displayed, including an Audio PIN which you must enter. Click 10, 11, 12 At the end of the presentation we will answer your questions, please send questions to our moderator through the Question box. Simply type in your question and hit send.
- Now I would like to introduce your speaker, Shon Christy Christy Creative, LLC, a full-service social media marketing agency, was born out of Shon’s passion for driving online buzz combined with over 15 years of marketing experience. With the success the company was having in the food and beverage industry, he made the decision to launch a separate brand: EAT DRINK PROMOTE. Since its inception in 2010, hundreds of companies have turned to Shon for his expertise in crafting strategic social media messaging that builds brands and garners results. In addition, Shon is a partner in Emerging Chefs and helps start-up restaurateurs get exposure. Shon has spoken to groups all over the country on the topic of driving revenue with the incredible power of social media including ORA’s own North America Pizza & Ice Cream show as well as the Florida Restaurant and Lodging show for the past 2 years. Shon is also the president of the new company, Focal Point Social Media
- I’d like to take this opportunity to thank our Shon for providing his expert advice. As you can see from this slide we have a lot of education happening at the ORA in the coming weeks. We hope you are able to join us on these webinars. You can register for the events by going to our website, ohiorestaurant.org, and navigating to the RES page Please take a moment to fill out the survey link that will pop up after we end this webinar. Thank you for your participation today and for your continued investment in the Ohio Restaurant Association through membership.