Social media strategy
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Plan Sheet - social media platform
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Social media strategy
- 1. PLAN SHEET )SOCIAL MEDIA PLATFORM)
- 2. TABLE OF CONTENTS A. Establish Goals B. Social Media Audit C. Establish Your Target Audience D. Competitive Analysis E. Establish Brand Voice & Tone F. Build Your Social Media Content Strategy G. Social Media Marketing Measurement
- 4. UNDERSTAND WHY YOU’RE ON SOCIAL MEDIA Knowing what you want to achieve on social media is the first step toward success. Identify business objectives social media can help you achieve. Then, list social objectives that support those goals. Business Objectives Social Objectives
- 5. ESTABLISH SPECIFIC GOALS Goal Deadline
- 6. STEP 2: SOCIAL MEDIA AUDIT
- 7. 3-STEP SOCIAL MEDIA ACCOUNTS AUDIT Which social media networks are we on? List them: List abandoned accounts to remove (if any): List duplicate accounts to merge (if any):
- 8. SOCIAL MEDIA ACCOUNT INVENTORY Network URL Active? (Y/N) Fan/Follower # Notes Facebook Twitter Instagram Youtube Website
- 9. STEP 3: ESTABLISH YOUR TARGET AUDIENCE
- 10. BUILD YOUR PERSONA (SLIDE 1 OF 2) Description Gender Age Location Problem / Why Problem for all Behavior M/F M/F M/F M/F M/F M/F
- 11. BUILD YOUR PERSONA (DEVICES)
- 13. COMPETITIVE ANALYSIS Competitor Name URL Notes
- 14. TOP TEN COMPETITOR ANALYSIS (FANS/FOLLOWERS) Competitor Facebook Instagram Twitter Youtube
- 15. TOP TEN COMPETITOR ANALYSIS (FANS/FOLLOWERS) Competitor Their Core Message Types of Content Frequency They Gap Threat Rate
- 16. TOP FIVE COMPETITOR ANALYSIS ( CHARTS )
- 17. • List what you can do differently than you competition • List what you can do better than your competition HOW CAN YOU OUT-DO YOUR COMPETITION? What We Can Do Better What We Can Do Differently
- 18. IDEAS (BOI) What We Can Do What We Can Do Differently
- 19. STEP 5: BRAND VOICE & TONE
- 20. Brand Voice Description Brand Voice Character Semi formal & Friendly Tone Friendly Language Arabic & English Purpose An Active and good seller broker and real estate servic Brand Identity Vision Statement Full data on website Mission Statement Core Brand Message Brand Personality Under testing for a quarter Brand Colors Based On Identity
- 21. STEP 6: SOCIAL MEDIA CONTENT STRATEGY
- 22. CONTENT CREATION SOURCE LIST Source Name Note
- 23. WHAT SOCIAL MEDIA CONTENT WILL WE CREATE? Content Types We Will Create: List here ….
- 24. Original Content [ ] Website Content [ ] Environmental Photography [ ] Informing [ ] Shop’s products / services Tab [ ] Direct Sales [ ] Promote content (blog posts, landing pages, database, etc.) [ ] Story telling [ ] Promote partners [ ] Promote Video Content [ ] Backlinks Attaching WHAT PURPOSE WILL OUR CONTENT SERVE?
- 25. Now Upcoming SOCIAL MEDIA PLATFORMS
- 26. SOCIAL MEDIA POSTING FREQUENCY Network Posts Per Day Posts Per Week Facebook Twitter Google+ Linked-In Instagram Youtube
- 27. List upcoming events, product launches, and important dates to add to your content calendar: [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Our content calendar will include: [ 30 %] Original Content (Informative) [ 60 %] Original Content (Promotional) [ 10 %] Curated Content SOCIAL MEDIA CALENDAR STRATEGY
- 28. STEP 7: SOCIAL MEDIA MARKETING MEASUREMENT
- 29. CHOOSE WHICH METRICS TO MONITOR Facebook [ ] Likes [ ] Shares [ ] Comments [ ] Clicks [ ] Engagement Rate [ ] Referral Traffic [ ] Video Views [ ] Conversions Instagram [ ] Follower Count [ ] Likes [ ] Comments [ ] Referral Traffic Twitter [ ] Likes [ ] Retweets [ ] Replies [ ] Referral Traffic [ ] Conversions Pinterest [ ] Repins [ ] Referral Traffic [ ] Conversions LinkedIn [ ] Likes [ ] Comments [ ] Replies [ ] Referrals [ ] Conversions Google+ [ ] Followers [ ] Conversions [ ] Comments [ ] Shares
- 30. MARKETING NEEDS
- 31. Key Metrics (list): [ ] Configured Google Analytics to track social media traffic and conversions [ ] Configured other third-party social media analytics tools [ ] MEASUREMENT CHECKLISTS
- 32. STEP 8: SOCIAL MEDIA MARKETING OUTPUT MANAGEMENT
- 34. 90-DAY PROGRESS Network Page Likes / Followers % Growth Referral Traffic Conversions Facebook Twitter LinkedIn Google+ Pinterest Instagram ( Quarter )
- 35. NOTES & FINDINGS What went well with our strategy? What went wrong with our strategy? How can we improve our strategy?
- 36. REPORTING WEEKLY ( CEO ) 1st Day Of Each Week Marketing Dept. Will Be Reported About
- 37. REPORTING MONTHLY 28th Day Of Each Month Will Deliver The Report Of - - - - 30th Day Of Each Month Will Deliver The Report Of - - - - 88th Day Of Each Quarter Will Deliver The Report Of - - - -