InnoVitae B2B Social Selling 6X


A Hands-Off B2B Lead Generation
System Using Social Media To
Produce 10 to 30+ Online Meetings
Each Month Like Clockwork For
Your Business
B2B 6X Social Selling System
Version 1 Has Been Successfully Employed By 100’s of B2B Companies Around
the World During The Past 4 Years.

Overview
1. Foundation
2. Authority Leadership Platform
3. Prospecting & Database Building
4. Messaging & Engagement Machine
5. Case Studies
6. ROI + Customer Acquisition Cost (C.A.C.) Overview
7. Next Steps
B2B 6X Social Selling System


Business Owners
Sales & Marketing
Entrepreneurs
Service Providers
Who Is This For?


Get In Front Of More Prospects
Generate More Leads
Get More Clients
Get More Referral Partners
Get More Traffic To Your Blog
This Is For You To…


How We Create A Lead
Generation System Which..


Establishes You As The
Respected & Sought After
Authority In Your Market Place.
*And Increases Your Value To Your Organization Immensely.


Brings “Perfect Prospects” Right
To Your Doorstep.


Produces The Best Methods For
Closing These High-Value Perfect
Prospects (On Autopilot).*
*Jamie Shanks; “Social Selling Mastery” Author


Why Should You Care About
B2B Social Selling???


57% of the buyer’s journey takes
place before a sales professional
is involved.
– Corporate Executive Board
(CEB) 2015
Pre-Sales = Marketing Team
Did You Know?


75% of business-to-business
(B2B) buyers use social media to
research vendors.
– International Data
Corporation(IDC) 2014
Did You Know?


“74% Of Buyers Choose The
Sales Team That Was The First
To Provide Value & Insight
Within Their Buying Journey.”
-Forrester Research - 2014
Did You Know?


There are now on average, 5.4
decision-makers, champions, and
influencers, all part of the buying
decision .
– Corporate Executive board (CEB)
2014
Did You Know?


92% of buyers (5,000 surveyed)
want to deal with the sales
professional who is the thought-
leader in their industry.
– LinkedIn 2014
Did You Know?


Forrester Research suggests that
1,000,000 sales roles will be
wiped out by 2020.


If you are not executing a social
selling program in 2016, you’re
late to the party.


“2016 to 2020 will be about
crossing the chasm for many
technology-focused companies.”
-LinkedIn, SalesConnect 2015


Who Am I And Why Should You
Listen To Me?

 Successful 7&8 Figure Startup
Entrepreneur
 Technology & Software Developer
 Systems Optimization Expert
 Developed Technology & Processes
to Optimize the New Power Grid
System & Financial Markets
 Developed Technologies &
Processes to Optimize B2B Social
Selling – “B2B SS4X Marketing
System”
Joe Conroy’s Bio
Joe Conroy
Click Here To Visit LinkedIn Profile


Source: Kissmetrics; “7 Advanced Linkedin Strategies for B2B Marketing”


4+ Platforms – B2B SS6X
B2B Social Media Platforms Website & Email Platforms


 Create Your Perfect Prospect Profile1
 Determine Where Your Perfect Prospects Hang Out1
 Determine What Your Perfect Prospects Care About1
 Creating Your Top-Of-Mind Campaign
 Social Media Profile(s) Optimization – USP
 Determine Your Market Opportunity, ROI, and
Customer Acquisition Cost (CA.C.)2
Step #1 – We Build Your Foundation
1-We Have 3 Surveys You Complete Which Provide Us This Information.
2-Please See Slides 38  41 For More Details.


Step #1a – We Find Your 5.4 Decision Makers &
Influencers
Your Perfect Prospect – “Buyer”
“The average
B2B decision-
making group
includes 5.4
buyers.”
CEB Global
October 2014


 Identify The Content Types and Sources Your
Perfect Prospect Reads
 Convert Sources to RSS Feeds/Feedly
 Configure Sources to Publish on Social Media Sites
 Setup Publishing Hub & API’s (Buffer)
 Setup Embeddable CTA (Snip.Ly)
 Identify Web Assets (e.g. Whitepapers) To Embed
 Setup First A/B Split Test Campaign
Step #1b – We Your Setup Curated Content
Sources
My Team and I Complete This Work.


 Find Everyone On Linkedin Based On Perfect
Prospect and Market Analysis Results
 Process Each Name Through SS6X DAQ System*
 Gather All Relative Data – Name, Company,
Industry, Title, Email, etc.
 Identify Twitter, Facebook, Google Plus Account
Names
 Gather Minimum of 1,500 “Perfect Prospect”
Records
Step #1c – SS6X Data Acquisition
*Proprietary system developed by InnoVitae; Joe’s parent company.


Connect Social Media Accounts
Find Identified Perfect Prospects On
Each Account From Data Acquisition
Configure Settings For Liking, Sharing,
Retweeting, Favoriting, Mentioning,
Etc.*
Test All Accounts and Tasks
Step #1d – SS6X Technology Integration
Proprietary system developed by InnoVitae; Joe’s parent company.


 Profile Optimization (Title, Summary, etc.)
 Choosing Your Linkedin Group Name
 Create Your Linkedin Group
 Create Your LI Welcome Group Messages
 Publish Seed Your LI Group With New Members*
 You Now Become John Smith, Founder of The
___________ Leadership Foundation Group on
Linkedin
Step #2 – Your Authority Leadership
Platforms - Linkedin
*From the Perfect Prospect Data Acquisition Process.


Profile Optimization (Bio, Bkgd.,Links,
Pinned Tweet)
Configuring + Optimizing Hashtags
Configure Social Interactions and Trigger
Events (Liking, Following, Mentioning, etc.)
Configure Direct Messaging Sequence(s)
Configure Twitter Prospect Lists
Step #2a – Your Authority Leadership
Platforms - Twitter


Import Perfect Prospects From Data
Acquisition Process
Integrate Curated Content System
Integrate Website Content
Step #2d – Your Authority Leadership
Platforms – Email Marketing


 CNN/ Newspaper Format
 8 Sections
 Integrated With Social Media Accounts (Linkedin,
+ Twitter + Google Plus)
 Advanced Social Media & Content Curation
Technology
 25 Feed Sources
 Content Updated Daily
Step #2d – Your Authority Leadership
Platforms – Website


Profile Optimization (Bio, Bkgd.,Links)
Configuring + Optimizing Hashtags
Configure /Identify Communities To Join
Configure Social Interactions and Trigger
Events (Liking, Following, Sharing, etc.)
Configure Direct Messaging
Step #2b – Your Authority Leadership
Platforms – Google Plus


Profile, Design & Branding Optimization
Choosing Your Facebook Group Name –
Same As Linkedin Group Name
Inviting Members To Join
Integration With Content Marketing
Systems
Step #2c – Your Authority Leadership
Platforms – Facebook


 Initial Database Build
 InnoVitae Data Acquisition Systems (IDAS) –
 LI Group+ 1st Degree Connections
 500 to 1,000 Linkedin Group Members Based
on Perfect Prospect & Influencer Profile
Send Invites To Become 1st Degree
Connection (80% Success Rate)
 400 to 800, 1st Degree Connections
Step #3 – Prospecting & Database Building


Ongoing Growth & Management
100 to 400 Monthly Linkedin Group
Invites via IDAS
Linkedin Profile Trigger Event
Responses
Twitter, Google, Facebook Leads
Email Lead & Website Leads


New 1st Degree Connections
Linkedin Group Membership Growth
Linkedin Engagement Process
Twitter Engagement Process
G+ Engagement Process
Facebook Engagement Process
Email Marketing Program


And…We have 30 Other
Linkedin “Trigger Events”
Where Our Team Will Respond
To Your Perfect Prospects.


4 Platform Messaging Campaign Strategy
 Linked-In, Twitter, Email, & Google Plus
Multi-Platform, Multi-Touch
 “PP” Receives A Message Every 17 to 24 Days.
19 Messaging Scripts
 All Resource – Benefit Focused
Campaign Tracking
Step #4 – SS6X Messaging Machine
Don’t Forget This Does Not Include Social Engagement Actions – e.g. “Likes”


Step #4 – SS6X Messaging Machine


19 Messaging Templates
One Personalized Message Sent Out Every 17
to 24 Days
Curated Content With Expert Commentary
4th Message Requests Phone Call
If No Call On 4th Message, System Starts 2nd
Messaging Loop
Step #4a – Linkedin Profile Messaging


Here Is One Of The 17 Script
Templates.


Send 1 Message / Week to Group
Summary Report of Top Content and
Engagement
Other Expert Commentary On Industry
Message Includes Calls-To-Action
(Download Whitepaper, Complete a
Discovery Call, etc.)
Step #4b – Linkedin Group Messaging


Send 1 Message / 2-Weeks to Prospects (Non
LI Group+ LI 1st Degree Perfect Prospects)
Summary Report of Top Content and
Engagement
Other Expert Commentary On Industry
Website Topic Summary Additional Source
Use Gmail Mail Merge & Personalize (Not
Autoresponder)
Step #4c – Email Messaging


Highlighting the Most Popular
Insights They Are Interested In.
Your Email
Is Sent
Weekly To
Your Email
List
Including
Non-1st
Degree
Connections
Up To
Thousands
Of
Additional
Prospects
We Have
Our Own
Email
Servers
Everything
Is Hands-Off
For You
All Emails
Are TCPA
Compliant


Send 1 Message / 2-Weeks to Followers
Messaging Segmented By “Lists”
Call-To-Action: Setup a Phone Call, or
Become a 1st Degree Connection on
Linkedin
Step #4d – Twitter Messaging


Twitter Reframe – The Account
Has Been Setup / Optimized,
And Has Been Promoting Similar
“Prospect Loving” Content As
LinkedIn .


Snip.Ly – Embed-Able CTA For Curated
Content (White Paper, Download, etc.)
All Linkedin Updates, Tweets,& Posts to
Google Plus & Facebook Will Utilize the
CTA
Able to Split Test
Monitor & Track All Aspects
Step #5 – Embedded Call-To- Actions


CTA Insert..
We Produce Content
Insights For You With
Embedded Calls-To-Action
On High Authority Sites
Like CMO.Com


And Remember, Each Piece Of
Content (“Buyer Insights”) Has
An Embedded Call-To-Action.
C.T.A. Analytics


 Average Transaction Value: $ 35
Million
 Geography: United States
 IPP*: Family Office Owner
 Sites Employed: Linkedin, Linkedin
Group, Twitter, & Email Marketing
 Sales Lead Cycle: 6 to 12 Months
 B2B SS4X ROI: 9,960%
B2B SS6X Case Study
Industry – Oil &
Gas Investments
(Financial)
*IPP – Ideal Prospect Profile


 Average Transaction Value: $
1,700
 IPP: Human Resource Manager
 Sites Employed: Linkedin,
Twitter, & Email Marketing
 B2B SS4X ROI: 483%
B2B SS6X Case Study
Industry –
Background
Screening; Human
Resources


 Average Transaction Value: $ 25,400
 IPP: IT Director, CIO, VP
Technology, CTO
 Sites Employed: Linkedin, Twitter,
Google Plus, & Email Marketing
 B2B SS4X ROI: 1,186%
B2B SS6X Case Study
Industry –
Technology;
Software As A
Service (SaaS)


 Average Transaction Value: $ 6,400
 IPP: Doctors, Nursing Director, Head
of Radiology
 Sites Employed: Linkedin, Twitter, &
Email Marketing
B2B SS6X Case Study
Industry –
Healthcare; Medical
Supplies
*PPP – Ideal Prospect Profile


 Average Transaction Value: $
9,600
 IPP: COO, HR Director
 Sites Employed: Linkedin,
Twitter, & Email Marketing
B2B SS6X Case Study
Industry –
Education;
Corporate Learning
& Development;
Training
*PPP – Ideal Prospect Profile


4+ Platforms – B2B SS4X
B2B Social Media Platforms Website & Email Platforms


#1 – Increased Exposure Probability
#2 – Increased Viral Probability
# 3- Increased Mindshare Probability
4+ Platforms – Benefits


“The More Exposure a Buyer Has to
You Over Time, The More
Crystalized Their Vision of Your
Value Becomes.”
-Jamie Shanks- “Social Selling
Mastery”


We Have Developed An ROI &
Customer Acquisition Cost
(C.A.C.) Analyzer.


Here Are Your Survey Results
And Link To It.


Everything You Have Just Been
Presented Occurs Daily At Scale For;
400
1,500
3,000+
Perfect Prospects


You Click On The “Click Here
To Apply” Button On The Next
Page.


Go Below Right Now And Click
To Apply


If Your Application Is
Approved, You Will Be
Scheduled With Joe Conroy For
The 1on 1 Strategy Session.


Special Update:
- 200% ROI Guarantee -
InnoVitae Will Provide A 200% ROI
Guarantee For Its B2B SS4X Social
Selling System After 1 Year Or 2x
Sales Lead Cycle; Which Ever Is
Greater.

InnoVitae B2B Social Selling 6X

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