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Social Media Communication Plans
This document discusses using social media and online tools to effectively engage students in advising. It begins by noting that most college students are internet users and frequent social media. The document then outlines a needs assessment process for developing an advising technology plan, including determining goals, resources, design, piloting, and evaluation. Examples of using tools like hashtags, blogs, social networks and storytelling are provided for connecting with students, conducting research and support, collaboration, community building, and professional development. The overall message is that advisors can leverage new media to better support students beyond traditional in-person advising.
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- 1. 1 Communication 2.0 Plans: EffectivelyEngaging Students Online @laurapasquini June 7, 2013 2013 NACADA International Conference Maastricht, Netherlands #nacadaINTL
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- 8. Flickr photo c/ofuriousgeorge81
- 9. Image c/o CRUSTINA!http://www.flickr.com/photos/crustina/3196036316/ Talking About #SocialMedia ....
- 10. Image c/o LukeMahan http://www.flickr.com/photos/kremovich/4471473109/ Web 2.0 #SocialMedia Social Web New Media #SM Transmedia Emerging Tech
- 11. “Over 94% ofundergraduate,graduate,and community collegestudents are Internet usersand approximately 80% ofthis same group use socialnetworking sites.” College students and Technology, The Pew Internet Research
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- 13. New Media EcologyRealities • Media & gadgets are everywhere • Internet = center of the revolution • Easy communication • Anywhere & anytime • Multitasking = norm • More change to come • (Raine, 2007) Flickr photo c/o of Dryicon
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- 17. Technological Determinism 101 Welive in a culture saturated with the idea that technologies are, effectively, things in themselves, in spite of the fact that they arise from and are utilized and therefore given meaning within particular social and cultural contexts. We tend to see technologies in terms of their “thingness” – their shiny gadget glory – rather than in terms of the affordances or action possibilities they enable in different societal situations. This separation of thing from context and possibility leads to determinism, or the belief that machines have the capacity to act on us and do things to us in and of themselves. ~ Bonnie Stewart a.k.a. @bonstewart http://theory.cribchronicles.com/2013/01/30/connected-learning-getting-beyond-technological-determinism/
- 19. Needs Assessment 1. DetermineAdvising Technology Goals 2. Determine Resources 3. Create, Design, and Edit 4. Pilot the Project 5. Review and Evaluate 6. Update and Development
- 20. What expectations doour learners have in the future?
- 21. Image c/o TheOut Sourcing Company http://www.theoutsourcingcompany.com/blog/wp-content/uploads/2011/04/idea.jpg There must be others ways to support our students
- 22. “Students experience an increasingneed for connectivity and digital access to excel beyond the higher education learning environment. They must access and interact with information, learning materials, and colleagues from around the globe.” Implications for use of technology in advising 2011 N
- 23. The Iceberg Effect ©Mark Smiciklas Intersection Consulting
- 24. Created by @Ekutsko& @equalman http://youtu.be/ZQzsQkMFgHE
- 25. Via @intersection1 http://www.intersectionc Cultivate anActive Social Network
- 26. Flickr photo c/ohoodlumper “Focus on connecting with the people, and the tools will all make sense.” ~Chris Brogan
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- 29. Develop an Identity Doyou like spam? Students don’t either. What is your office brand? What information do you need to convey to students? Start with these questions, and then add in personality and variety. @julieclarsen
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- 35. “...technology could beused much more strategically than is currently undertaken to commit students to their academic life.” The Horizon Report 2012 Dahlstrom, de Boor, Grunwald, & Vockley, 2012
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- 37. Editorial Calendar andContent Assessment @julieclarsen
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- 40. Flickr photo c/odsearls Go Beyond the Silo to Plan
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- 42. Change in higher educationis NOT NUTS!
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- 45. Crowdsourcing Google Docs, Wikis,Social Networks, Skype/G+ Hangouts, Dropbox… OH MY!
- 47. Use of socialmedia does not mean that sensitive data about students or faculty/staff members will be released. Like all things, proper training should be conducted to make sure everyone is aware of protocols and best practices.
- 48. Play = “thetension between the rules of the game and the freedom to act within those rules” (Thomas & Seely Brown, 2011)
- 49. Consider... Connecting to peers Savingtime to play Finding new ways of learning Embracing alternatives Being a participant Modeling social media use
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- 53. Measure & Assess Reaction: Didthey like it? Usability: Did they use it? How? Easy? Behavior: Is there a changed behavior? Difference in service provision? Student reaction? Results: Is there an overall advising benefit?
- 54. ANALYTICS -Google -Blog reads -Social NetworkAnalysis -Twitter search Hashtags Institution/Office name Social Grow -Content Management Bufferapp.com Bottlenose.com SocialBro.com
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- 62. Dr. Alec Couros(@courosa) & #eci831
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- 93. Are you having fun yet? Thenwhy bother? @JeffJackson
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- 98. Professional Development Follow onTwitter: @AcAdvChat Tuesdays 12-1 pm CST #AcAdv Chat acadvchat.wordpress.com
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- 101. about.me/laurapasquini Laura.Pasquini@unt.edu Stay connected#nacadaINTL http://bit.ly/nacadaINTL13