This document summarizes Caity Hall's co-creative knowledge network (CKN) focused on social justice issues. The CKN used Twitter to share content from NGOs and engage the public on poverty, equality, health, and injustice. Caity analyzed the outcomes of using three strategies: 1) curating relevant content and media, 2) engaging in online conversations, and 3) interacting with prominent figures. While the CKN was active in sharing content, it struggled to build an audience and have its content engaged with. Caity recommends distributing the CKN across multiple platforms and focusing engagement on less prominent but more interactive figures within the field.

1. #CAITYSVOICE:
A SUMMARY OF MY
CO-CREATIVE
KNOWLEDGE
NETWORK
Globalised Communication and Culture
Semester 2, 2014
Caity Hall (s3506853)

2. OUTCOME
 About my CKN
 Focuses on ideas of social justice (poverty, equality, health, injustice)
 The use of communication to improve global social justice
 Relates to the content generally disseminated through NGOs
 Most suited to the fluid nature of Twitter
 Communicates the issue surrounding justice in a way the general public can
understand and relate to
 Outcome of CKN
 My CKN engaged and shared a variety of content in a variety of different
forms
 I engaged with the content shared by others regularly however it was less
successful in getting others to engage with my content
 It also failed to create a significant base following

3. STRATEGY 1
My first strategy was
to create a place
where my audience
could find a
combination of the
issues surrounding
social justice
through sharing the
content of influential
people and
organisations as
well as resources
and media attention
(and even some
blogs written by
myself!.

4. STRATEGY 2
My second strategy
focused on engaging
with and getting
involved in online
conversations
related to social
justice. These
conversations are
not hard to come
across and are a
great way to
distinguish yourself
as a key personality
in this particular
CKN.

5. STRATEGY 3
My third strategy involved
engaging personally with
some key players in my
field (eg. Bill Gates). The
motivation behind this
strategy was that
hopefully that these key
figures would engage in
an online conversation
with me that would draw
their followers into my
CKN. Unfortunately this
did not occur however I
feel it could with more
persistence.

6. RECOMMENDATION AND INSIGHT
1
 A major insight that I can draw from the creation of my CKN was
the difficulty in building an audience after starting from scratch.
With only a few followers, there are obviously less people to
engage in content and share that content with their networks,
making it more difficult for my CKN to gain traction and grow.
Given more time, I feel this would have become easier as my
audience base grew.
 While I still feel twitter is the most appropriate platform for my
CKN to be based, I recommend sharing my CKN on other
platforms in future to attempt to draw a larger audience from a
variety of different mediums to my CKN. This would mean drawing
upon connections I have already made on platforms such as
Instagram, Facebook, and Google +, which I have underutilised
throughout this process so far.

7. RECOMMENDATION AND INSIGHT
2
 While attempting to engage with high profile online personalities
in my field is great, it is also less likely to assist with progress in
terms of audience/follower size, as these are often the people
with the least time to respond to Twitter comments/tags/retweets,
and therefore you are essential initiating a one-man conversation
a lot of the time.
 In future CKN practice I would recommend attempting to engage
with people of a lower- profile within the field. These people
should still be key figures within the CKN but just users who are
more likely to engage in online conversations and contribute to
my CKN in some way. Ideally they would also include my content
in their CKN, therefore drawing some of their audience to my
content.

8. VISUAL MAP OF NETWORK
Online
conversation
s Blog
MY CKN
#caitysvoic
e
Relevant
organisation
s
Relevant
online
personaliti
es
#caitysvoic
e callout
Relevant
articles
entries
Relevant
images/vid
eos
Current
issues
Helen
Szoke
Tim Costello
Bill Gates