Rahul Pagaria completed an internship at 3HD Media where he organized a fashion show and conducted digital marketing. His tasks included understanding below-the-line advertising, securing sponsorships for the fashion show, and promoting it digitally. He created presentations for sponsors highlighting the event's benefits. Rahul also increased engagement on social media pages and met with brand managers to request their support. Through this experience, he learned about executing real-world marketing projects and gained corporate work experience.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
"Study on factors influencing capability and usability of Consumers Durables-LG Brand shop MOT [Moment Of
Truth] on Consumer Behaviour"says the various Moment of Truth that the Customer encounter when entering into the brand shop .
Various Moment of Truth that the customer encounters are
Visual Merchandising or Point of Display over the products, Employee Behaviour with theCustomers and after that Measuring the Customer Satisfaction that Customer get after interactingwith the Moment of truth they encounter.
The main Objective of the given project was to study the impact of MOT [Moment of Truth] on Customer Buying Behaviour and observing SSE‘s [Shop Sales Executives] Behaviour in dealing with Customers and also analyzing and measuring the Customer Satisfaction and Experience.
This project basically deals with the Evaluation of Individual Brand shop of LG on the basis of MOT [Moment Of Truth] and Shop Sales Executives behavioural aspects.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
"Study on factors influencing capability and usability of Consumers Durables-LG Brand shop MOT [Moment Of
Truth] on Consumer Behaviour"says the various Moment of Truth that the Customer encounter when entering into the brand shop .
Various Moment of Truth that the customer encounters are
Visual Merchandising or Point of Display over the products, Employee Behaviour with theCustomers and after that Measuring the Customer Satisfaction that Customer get after interactingwith the Moment of truth they encounter.
The main Objective of the given project was to study the impact of MOT [Moment of Truth] on Customer Buying Behaviour and observing SSE‘s [Shop Sales Executives] Behaviour in dealing with Customers and also analyzing and measuring the Customer Satisfaction and Experience.
This project basically deals with the Evaluation of Individual Brand shop of LG on the basis of MOT [Moment Of Truth] and Shop Sales Executives behavioural aspects.
It is sip presentation on the topic of a financial statement analysis and interpretation of a company for present project report or our SIP objective and findings.
Summer Internship Report on Developing business promotional strategies and ma...Kartik Mehta
Mumbai University Black book of summer internship report on the topic of developing business promotional strategies and marketing through digital media and social media marketing.
Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers.
HR Project Report on Recruitment & Selection Procedure
HR Project Report on Work Life Balance
HRM Project Report on HR Trends
HR Project Report on Training and Development of Employees.
HR Project Report on Total Quality Management
HR Project Report on Employee Performance Appraisal
HR Project Report on “Performance Appraisal”?
HR Project Report on Job Satisfaction of employees
HR Project Report on Quality Circle of Industries
Project report on Workers Participation in Management
Internship Project - Digital Marketing and BrandingRitesh Kotian
As a part of my Summer internship curriculum I analyzed and designed various digital marketing and branding techniques for Earlypad Consulting Services Pvt. Ltd to increase brand awareness thereby create brand differentiation for upcoming leaders with startups
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
It is sip presentation on the topic of a financial statement analysis and interpretation of a company for present project report or our SIP objective and findings.
Summer Internship Report on Developing business promotional strategies and ma...Kartik Mehta
Mumbai University Black book of summer internship report on the topic of developing business promotional strategies and marketing through digital media and social media marketing.
Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers.
HR Project Report on Recruitment & Selection Procedure
HR Project Report on Work Life Balance
HRM Project Report on HR Trends
HR Project Report on Training and Development of Employees.
HR Project Report on Total Quality Management
HR Project Report on Employee Performance Appraisal
HR Project Report on “Performance Appraisal”?
HR Project Report on Job Satisfaction of employees
HR Project Report on Quality Circle of Industries
Project report on Workers Participation in Management
Internship Project - Digital Marketing and BrandingRitesh Kotian
As a part of my Summer internship curriculum I analyzed and designed various digital marketing and branding techniques for Earlypad Consulting Services Pvt. Ltd to increase brand awareness thereby create brand differentiation for upcoming leaders with startups
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
While big corporations are dismissing it as "below the line" marketing, for a cash strapped startup these innovative and inventive tactics are the only ones the can afford to use. We look at how Slovenian on-line retailer mimovrste=) used these techniques to enter and win the market.
ICFAI Tech Hyderabad Information. Know ICFAI Tech Admission Date and More Information. ICFAITech is one of the prominent names in Educational sectors in India, providing good quality education across various verticals from last many decades ICFAI Group has earned much reputation. ICFAITech is an entity within the ICFAI Group.
Creative Marketing Agency London. Providing Brands and Agencies with bespoke promotion marketing campaigns. With a London and New York office we can activate campaigns across the globe. call 0207 607 2568
Ultimate guide to digital marketing in noidaDigiperform
Digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology and other forms of new media.
Master In Advance Digital Marketing ! Be A Successful Digital MarketerMPrabhakar3
Digital Marketing Training Company & Consultancy – DIGITALKAL. Its headquartered in Delhi-NCR and also the presence in UP, Rajasthan, Haryana, Rajasthan, Chandigarh and growing in other states. We Offer E-commerce & Digital marketing Course and training to students, Professional, Entrepreneurs, Corporate & Freelancers. Our aim is to help everyone in Learning and make capable to implement on Digital Platforms.
Project on digital marketing.
Introduction
History
Need of digital marketing
Types
Technique
Advantages of digital marketing
Disadvantage of digital marketing
Advantages of digital marketing over traditional marketing
Career opportunities
Business uses digital marketing with current data
This presentation also covers current data .
Under Blue Ramp Digital we provide services that get our clients going in the online world. Our complete list of Services include Digital Marketing - Search Engine Marketing | Social Media Marketing | Mobile Marketing | Email Marketing |SMS Marketing | Display Marketing, Social Media Management - Maintain active social media page | Facebook, Instagram, Twitter and LinkedIn | Managing communications on social platforms, Website Development - SEO websites | Website in HTML, PHP, WordPress and Angular, Design Services - Logo Design | Graphic Design | User Experience Design | User Interface design, Mobile App mockups | Promotional Videos
Digital Marketing can be understood as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable fashion. The whole concept and functionalities of Digital Marketing are more competent, effective, result oriented and measurable, which make it very different from traditional marketing.
The traditional way of marketing lets businesses market their products or administrations on print media, radio and TV commercials, billboards, business cards, and in numerous other comparable ways where Internet or web-based social networking sites were not utilized for promoting.
However, traditional promoting approaches had constrained client reachability and extent of driving clients’ purchasing conduct. In addition, traditional marketing methods were not quantifiable too. Let us understand noticeable difference between Traditional Marketing & Digital Marketing.
Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
One of the most essential fundamental requirements for any entrepreneur is digital marketing course. The only thing you should need to do at that stage is digital marketing if you are establishing an internet business and you have products or are selling items
Digital Marketing is currently booming in industry, it’s a most demanding career option nowadays. Here we explain of Scope of Digital marketing career, who can pursue and how to become Digital marketer
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing
courses in Pune into its overall marketing strategy. Students in this course will explore the development, production and
implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based
marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools
to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve
the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
Basecamp Digital of Professional Studies is a Digital Marketing Training Institute located Mumbai and other cities offering Digital marketing course India
Digital Marketing Techniques and esteemed players in chandigarh region.In this PPT, you will find Digital Marketting Techniques/ Internet Marketting /Online Marketing Platforms such as Search Engine Marketing,Pay Per Click Marketing,Social Media Marketing,Social Media Optimization,Affiliate Marketting,Ecommerce Marketting etc which ultimately help you to understand the Online Marketing Plan better. Not just this, this slide will also help you in sorting few key players in digital marketing field in chandigarh/Panchkula/Mohali region.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 1
ITERIM REPORT
ON
DIGITAL
AND
BELOW THE LINE
MARKETING
By
Rahul Pagaria
12BSP2409
2. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 2
A report submitted in partial fulfilment
Of the requirements of
PGPM programme of IBS MUMBAI
Date
Acknowledgement
I would like to express my gratitude to all those who gave me the possibility to
complete this project. I want to thank IBS Mumbai for giving me permission to
commence this project in the first instance, to do the necessary research work and
to use the available data. I am bound to senior batch students for their stimulating
support.
I am deeply indebted to my supervisors Prof. P R Kulkarni (faculty-in-charge) and Mr.
Christopher Lopes (company guide) for their help, stimulating suggestions and
encouragement in all the time of internship.
Especially, I would like to give my special thanks to my parents and friends for their
patient love and help in internship.
3. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 3
Table of contents
ACKNOWLEDGEMENT
ABSTRACT
TASK ASSIGNED
INTRODUCTION
COMPANY PROFILE
METHODOLOGY
OBJECTIVE
SCHEDULES
LIMITATIONS
DESCRIPTION
BELOW THE LINE MARKETING
DIGITAL MARKETING
STRATEGIES FOR SPONSORSHIP
COMPANIES VISITED
MID COURSE CORRECTION
CONCLUSION
REFRENCE
4. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 4
Abstract
As a part of my PGPM curriculum I have done my internship training at 3HD Media,
Mumbai. In this report I am going to share my experience in the company for the
period of 55 days. During this period my role was to study the “Below the Line
Advertising” and to organise a “Fashion Show” and do its marketing on digital media.
I was supposed to understand the concept of below the line marketing and to bring
the sponsorships and to do the digital marketing of the fashion show. As a part of my
internship I had identified some problems and provide the recommendations to the
company to market the show.
5. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 5
Task Assigned
Planning is a key factor for the successful of any project, what my company guide Mr.
Christopher Lopes told me at the first day in company. The importance of planning is:
To facilitate goals achievement
To facilitate assessment
To reduce risks and loss
To make good decisions
To carry out job division
To determine opportunities and threats
To find and think out of the box digitally
To understand How Digital marketing- a cost effective solution
So my company guide has planned my task which I have to execute during my
internship.
The tasks assigned are-
To understand the concept of “Below the Line” Marketing
To organise a fashion show
Meeting with companies for sponsorship
Meeting with media agencies
To understand the concept of digital marketing strategies used by other
companies
We worked on promoting our event on social media with digital marketing
6. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 6
Introduction
The main objective of internship is to get exposure to the real business world during.
This is an ideal way to learn about an industry and to build a relationship with a
prospective employer as well as giving one a chance to simply hone his skills.
In 3HD Media my objective is to learn all about the Below the Line marketing and to
implement my knowledge in live project.
We are told to organise a fashion show “3HD Fashion Week”. To organise a fashion
show we have to talk to all the sponsors and media agencies, etc and complete
digital marketing on Facebook, Watsapp, BBM, Twitter, YouTube, Blogs, etc.
7. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 7
Company Profile
3HD Media is a rich digital media agency offering an endless list of digital services all
aimed at engaging the customer on one single touch point that the customer never
fails to carry along and that is their mobile phone.
3HD Media has absorbed the best technological brains in the country and bought
them under one roof so that both advertisers and brand could benefit from the
latest digital media technologies. It’s an effort of the experts who have strived hard
to develop various mobile applications, one of them being Mobile Video Streaming
that allows the person an instant access to a particular content.
Their team possesses extensive intellectual technologies across the entire digital
services like Mobile Video Streaming, Location Based Advertising (LBA)/ Marketing
(LBM) Bluetooth Advertising, Internet Advertising, Video SMS, Video Emails, Wi-Fi
Advertising, Product Launches and Social Media.
8. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 8
Methodology
For the analysis-
Primary and secondary data collection
Live Project
Personal Observation
Presentations
Meeting Brand Managers
Objective
Primary objective
To understand the current Below the Line digital marketing
To enlist the components of BTL Marketing
To analyse the effectiveness of the BTL marketing in Live Project.
Secondary Objective
To recommend suggestions to the company based on study made
To organise the complete fashion show
To contact Brand Managers of successful firms for sponsorships
9. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 9
Schedule
To understand the Concepts
Make the presentations
Meet the Brand Managers
Bring Sponsorship
To organise a fashion show on 18th May, 2013 in R City Mall, Mumbai
Limitations of the Study
As it is the first event of 3HD Media, it is very difficult to make brand managers ready
for sponsorship
Lack of Resources
Lack of Information
Lack of interst in sponsering
Showing celebraty endorsement
10. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 10
Description
In the initial stage of our internship, we were given different projects and we have to
select the project which we want to do. The projects were-
How to increase customer loyalty in telecom industry
Below the line advertisement
Cost per transaction method of advertisement
Out of these I selected “Below the Line” advertising. Then I was told to understand and
make the complete presentation on BTL advertising and to present it in front of all the
interns.
Below the Line Marketing
Below-the-line activity in marketing generally refers to marketing practices making
use of forms of promotion that do not involve the use of mass media, where, in a
firm’s use of an advertising agency, there is usually no commission charged by the
advertising agency, and thus the expense typically appears ‘below-the-line’ on the ad
agency’s bill to the firm.
Below-the-line marketing activity can be contrasted with ‘above-the-line’ marketing
activity, which typically is that where an ad agency would charge a firm a commission
based on advertising placements in mass media such as television, newspaper, and
radio.
Below-the-line marketing activity is also considered by some of its adopters to
encounter a less cluttered communications environment in efforts to communicate
with a target market, in contrast to the relatively more cluttered environment of
mass media advertising.
11. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 11
Digital Marketing
The promotion of products or brands via one or more forms of electronic media. For
example, advertising mediums that might be used as part of
the digital marketing strategy of a business could include promotional efforts made
via the Internet, social media, mobile phones and electronic billboards, as well as via
digital and television and radio channels.
Then we were told that we have to organise a fashion show in Mumbai. The name of
the fashion show which will be going to held on 18th May, 2013(proposed) in R City ,
Mumbai is “ 3HD Fashion Week” The work given to us was to make the list of items
which will be needed to organise the fashion show. Then the team were made
according to the task. My work was to make the presentation for the sponsors, who
will be spending their money in our show. In that presentation I included-
Introduction- All about fashion Show
Highlights- Being a one of a kind show what unique benefits our fashion
show is offering to the exhibitors
Media Plan- All the media plan and marketing which is decided
Marketing Started- What all marketing has been started about the fashion
show, e.g. - Facebook page, blogs, twitter.
Sponsorship Mileage- Marketing done for the sponsors on ground and on
digital media.
Sponsorship Exclusivity- What all benefits will be given to sponsors according
to the money they are sponsoring.
12. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 12
Then I was told to do the promotions on Facebook page about the Fashion show. My
work was to increase the likes on Facebook page and to do the viral marketing of
show.
After all these work I was told to contact and meet the Brand Managers of various
organisations for the sponsorships. My work was to show them the presentation of
our Fashion Show and asked them to be the part of this show.
Strategies For Sponsorship
Approach-In this stage I made an initial contact with the potential brand
managers and tried to find out how they want marketing
Presentation-It is the most important stage. The aim of my presentation is to
attract the Manager’s attention, stimulate his interest and stir a desire for the
sponsorship, so that he takes appropriate action. The main aim is to
communicate the marketing benefits effectively to the prospect and convince
him to give sponsorship. I not only spoke about the benefits the manager is
looking for, but also convinced him about the additional benefits of the
sponsorship.
Handling Objections-I clarified the doubts or objections that the manager had.
Closing-In this stage I asked the manager for the sponsorship.
Follow up-It was my last stage where in I aimed to develop a long-term
relationship with the manager.
13. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 13
Companies Visited
R3 Exports and Marketing
Coca Cola
Zee News
Outlook India
Edelweiss
Colgate
FedEx
Instituti Caligari
Iffco Tokio
VBG
Book My Show
Times of India
I wear me
Godrej india
RCT Mall
14. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 14
Mid Course Correction
Motivating Sponsorship Force
Motivation is the inner drive that triggers people to achieve their goals.
Motivation helps in achieving the desired performance levels and in maintaining
them. Managers ought to motivate their personnel in order to attain desired
level of productivity in the organization.
Basic Amenities provided
As our company is entirely new for fashion show we were facing a lot of
problems to convince people. Basic amenities like telecalling, company factsheet,
pamphlets and canopies were not there in the beginning of our SIP, but now
these amenities are being provided to us for easy working.
Target deduction as a motivational tool
Our target for sponsorship has been deducted from INR 1,00,000 to INR 50,000
just for motivating the student as the revised target seems achievable, which
seemed unachievable in the beginning.
Presentation in corporate instead one to one conversation
As now we have been provided canopies, letterheads, visiting cards, pamphlets
and factsheet, it is now becoming easy for us to take appointments from the
corporate and arrange presentation where we could get large no. of prospective
managers in a very less time as compared to one to one conversation.
CorrVectiCCCOOOjbjn
15. Rahul Pagaria 12BSP2409 Digital & Below The Line Marketing
IBS BUSINESS SCHOOL MUMBAI Page 15
Conclusion
From this 55 days experience in a corporate, I got a good exposure about what really
the corporate life is about. It’s waking along with targets and mind stresses every
morning. The person who can manage these target and stress are shining in those
fields. I personally think that marketing is not everyone’s cup of tea but if one set his
target high and continuously strive towards that, nothing is impossible. The only
thing required in our field is the right attitude or a positive attitude towards attaining
one’s goal
References
Wikipedia
Slide share
www.3hdmedia.com
All the secondary data available with the company.