Uploaded byJugoslav Petkovic
BTL is startup's arsenal
The document discusses how startups can effectively employ below-the-line marketing tactics, exemplified by a case study of the Slovenian online store mimovrste. It covers the company's business model, customer care, logistics, and marketing strategies, emphasizing customer satisfaction and the importance of internal communication. Key takeaways include the significance of trust, word-of-mouth marketing, and creating a strong company culture to engage customers.
BTL is startup's arsenal
- 1. BTL is startup’s arsenal How can a startup use “below-the-line” tactics as its only means of marketing. Case study of mimovrste=) Jugoslav Petković co-founder
- 3. co-founder of Domenca& mimovrste=) business angel internet addict since 1996 designer programmer UX designer journalist CEO HR student blogger
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- 14. 2008 iTIVI investment pick-up points in Ljubljana & Maribor bronze Gazelle
- 15. 2011 warehousemove D.labs spin-off mimovrste=) investor
- 16. 3 companies 110 employees 26+ mio €
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- 20. 2 phases: 1. Brand,users, market share 2. Optimize, profit
- 21. What are mycompetences? mimovrste=) offers low prices, vast selection and highest quality of service.
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- 35. mimovrste=) is a customer-centriccompany. Customer satisfaction counts.
- 36. Not everything thatcounts can be counted, not everything that can be counted counts. - Albert Einstein
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- 40. Returns A friend inneed is a friend indeed.
- 41. Trust! Gazelle, Golden thread,Family friendly company ...
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- 45. 12-20 employees in fulfilment
- 46. 700 orders /900 parcels per day
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- 49. delivery time promise (managing expectations)
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- 54. Treat the Customeras #1
- 55. Treat the Customeras #1
- 56. Treat the Customeras #1 Treat the Employee as #1 and the Customer as #2 Michael Brown
- 58. $1 spent incommunicating with your staff is worth $10 in communicating with the trade and $100 in communicating with your customers Drayton Bird
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- 67. Happy customers are thebest marketing.
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- 69. Google AdWords Najdi.si Bolha city light Finance Advertising? Low barrier for experimenting. Delo Računalniške novice billboards Joker
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- 72. Newsletter Product Content
- 73. Newsletter Product Content
- 74. Newsletter Product Content
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- 92. Below the line: 1.brand = culture + trust
- 93. Below the line: 1.brand = culture + trust 2. join the conversation
- 94. Q&A Jugoslav Petković e-mail: jugoslavp@gmail.com Twitter: twitter.com/yougo blog: www.orangeANDnuts.com
Editor's Notes
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- #21 Biti številka 1 v ceni?\nDumping ali sledilec\nCeneje.si\n
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- #37 In our case, we’re outsourcing the delivery.\nThis box is the only physical contact between us and the customer.\nSo the box, its condition and the guy delivering it all represent the brand.\nThis is a very important part of the experience. We could have done everything right, but what we outsource, the last part of the process, can easily ruin the whole effort.\n
- #38 The shopping experience ends when the customer opens the box and starts using the product.\n
- #39 Vračila so en najpomembnejših delov poslovanja.\nPrijatelja spoznaš v nesreči.\nKupci želijo biti obveščeni, imeti občutek, da se nekaj dogaja.\n
- #40 Vračila so en najpomembnejših delov poslovanja.\nPrijatelja spoznaš v nesreči.\nKupci želijo biti obveščeni, imeti občutek, da se nekaj dogaja.\n
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- #62 We’re about happy customers.\nMaking them smile, just like our logo.\nAnd having many of them.\n
- #63 We’re about happy customers.\nMaking them smile, just like our logo.\nAnd having many of them.\n
- #64 We’re about happy customers.\nMaking them smile, just like our logo.\nAnd having many of them.\n
- #65 We’re about happy customers.\nMaking them smile, just like our logo.\nAnd having many of them.\n
- #66 We’re about happy customers.\nMaking them smile, just like our logo.\nAnd having many of them.\n
- #67 We’re about happy customers.\nMaking them smile, just like our logo.\nAnd having many of them.\n
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