On Dec. 12th, 2015, T.Marie Media Group Founder TaQuinda Marie presented to an audience of budding and current authors looking to kick start their public relations efforts.

1. PR On A Budget
Presented By: TaQuinda Johnson

2. PR On A Budget
“Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.”
What is Public
Relations?

3. PR On A Budget
“Everything You Say Is PR” - Unknown
“If you don’t tell your story, someone
else will! ” - Unknown
"If I was down to the last dollar of my budget, I'd
spend it on PR!" – Bill Gates

4. PR On A Budget
• Media Relations (Press Tours,
Red Carpets)
• Social Media
• Community Research
• Partnerships/Collaborations
• Speaking Opportunities
• Product Placements
• Event Planning
• Focus Groups
Public Relations Consist of:

5. PR On A Budget
Public Relations is made up of 4 components:
• Strategy – Who are you/brand and what is your message? What realistic goals
are you aiming to reach?
• Audience - Who is your message catered to? Where are they exactly? What
demographic or economic status are you catering your message to?
• Tactics – What tools are in place in order to get your message across to your
audience?
• Relationships - Who are you trying to reach? What relationships are necessary
in order to get your message or story across effectively? I.E. Media, people of
influence, etc.
Public Relations
According to T.Marie

6. PR On A Budget
What’s The Difference?
• Marketing is the process of delivering offerings that value to your
customers.
• Public Relations is managing the flow of information to your
audience.
• Social media is an online tool that compliments your public relations
efforts, providing you with an interactive approach to reaching your
audience and sharing content regarding your publication (book).

7. PR On A Budget
“If a young man tells his date how
handsome, smart and successful he is –
that’s advertising. If the young man tells
his date she’s intelligent, looks lovely,
and is a great conversationalist, he’s
saying the right things to the right person
and that’s marketing. If someone else
tells the young woman how handsome,
smart and successful her date is – that’s
PR.”
– S. H. Simmons

8. PR On A Budget
PR is an investment in
your brand!

9. PR On A Budget
Know Your Brand!
Know Your Story!
Tell Your Story!
@EddieConnorJr
Website:
www.eddieconnor.com
@TyAdamsTV
Website: www.ity.tv

10. PR On A Budget
Know Your Target
Audience!
Ask yourself: What demographic are
you trying to reach? Have you assess
your audience’s primary location?
Where are they? How can you meet
them where they are?

11. PR On A Budget
Build Your Press Kit!
• Bio
• Sample interview questions
• Synopsis of your book
• Testimonials from readers
• List of media outlets that you have been featured
on
• Contact page
A press kit is sent out to media outlets to assist in helping you get your
name on there!

12. PR On A Budget
Create and/or Assess
Your Social Media Pages
Focus on one social media outlet first and then build from there!
Don't ever feel pressured to be on EVERY Outlet!
Did you know according to
WeareSocial.net, there are over 3,010
Billion people on the internet?
Out of that amount, over 2,078 billion
have active social media accounts!

13. PR On A Budget

14. PR On A Budget
Content Creation Tool: CANVA!!!

15. PR On A Budget
Tools to help you build your list:
• Use Social Media! Twitter, Linked In, etc.
• Media list using site such as: Mondo Times, The Internet
Public Library, FAIR (Fairness & Accuracy In Reporting), etc.
• HARO (Help A Reporter Out)
• Google!
Build Your List and Establish
Relationships!
“Building relationships with the media is similar to dating. Take the time
to get to know the outlet, the reporter and their focus. First impressions
are everything!” – T.Marie

16. PR On A Budget
Now that you have created your pages, TELL YOUR STORY!
Get Social!

17. PR On A Budget
Questions?