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Social Media Breakfast: How to hire a social media manager

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SocialMedia.org How to hire a Social Media / Community Manager
• Speed vs. Quality vs. Cost • Lots of data – bad hires hurt • Brand Ambassador • Who by Smart & Street – Scorecards – Purposeful interviews – Science instead of voodoo Hiring is hard
What kind of CM? Content Membership Curating social media pages Association model Posting content Moderator/discussion leader Encouraging comments and responding Suggesting topics Editorial experience Defining behaviors Brand voice Defending boundaries VS
Peer-to-Peer Spectrum Publish Content Only Content + Comments Content + Peer-to-Peer Community Primarily Community Driven 100% Peer- to-Peer
How we do it
• Culture First • Science not voodoo • Trust gut on negatives, but not skills • Radical Transparency • Can’t teach values Core Hiring Principles
The Essentials: • Moderator Experience • Relationship Person • Context/Empathy • Industry Knowledge • Process-driven Membership Director
• Writing Skills – articulate with personality • Context/Empathy • Passionate about what you do • Journalism backgrounds • Gravitas vs. Peppiness • Introduce Slowly • Service-oriented Things to consider
Questions? Need more info? We’re happy to help. • Email: brian@socialmedia.org • Phone: 512-651-4800 • Online: socialmedia.org & gaspedal.com Want to Learn More About Joining our team?

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Social Media Breakfast: How to hire a social media manager

  • 1. SocialMedia.org How to hire a Social Media / Community Manager
  • 2. • Speed vs. Quality vs. Cost • Lots of data – bad hires hurt • Brand Ambassador • Who by Smart & Street – Scorecards – Purposeful interviews – Science instead of voodoo Hiring is hard
  • 3. What kind of CM? Content Membership Curating social media pages Association model Posting content Moderator/discussion leader Encouraging comments and responding Suggesting topics Editorial experience Defining behaviors Brand voice Defending boundaries VS
  • 4. Peer-to-Peer Spectrum Publish Content Only Content + Comments Content + Peer-to-Peer Community Primarily Community Driven 100% Peer- to-Peer
  • 6. • Culture First • Science not voodoo • Trust gut on negatives, but not skills • Radical Transparency • Can’t teach values Core Hiring Principles
  • 7. The Essentials: • Moderator Experience • Relationship Person • Context/Empathy • Industry Knowledge • Process-driven Membership Director
  • 8. • Writing Skills – articulate with personality • Context/Empathy • Passionate about what you do • Journalism backgrounds • Gravitas vs. Peppiness • Introduce Slowly • Service-oriented Things to consider
  • 9. Questions? Need more info? We’re happy to help. • Email: brian@socialmedia.org • Phone: 512-651-4800 • Online: socialmedia.org & gaspedal.com Want to Learn More About Joining our team?