The document discusses personal branding and provides tips for developing an effective personal brand. It emphasizes being authentic and focusing on your strengths and purpose. It recommends securing your own website to control your personal brand message, using blogs to reinforce your brand, and balancing self-promotion with engaging others through comments and sharing their content. Maintaining an online and real-world presence through consistent posting and networking is key to success.

1. MICHAEL CLAWSON - BIG FISH CREATIONS
YOU ARE YOUR BRAND

2. “Be Yourself,
Everyone Else
is Already Taken”
–OSCAR WILDE,
A U T H O R A N D P L AY W R I G H T

3. PERSONAL BRANDING
PERSONAL BRANDING IS THE PRACTICE OF
P E O P L E M A R K E T I N G T H E M S E LV E S A N D T H E I R
CAREERS AS BRANDS.
!
!
SOURCE: WIKIPEDIA

4. PERSONAL BRANDING
!
IS NOT THE SAME AS PUTTING
Y O U R FA C E O N A C E R E A L B O X . . .
MIKEY
LIKES IT!

5. INFORMATION AGE
EVERYONE IS
PLUGGED IN.
THE INTERNET IS A
DRIVING FORCE FOR
N E W S , I N F O R M AT I O N
AND COMMERCE.

6. INFORMATION AT YOUR FINGERTIPS
TIP: TRY GOOGLING YOUR NAME

7. CAN YOU CONTROL THE INFORMATION?

8. NO!
BUT YOU CAN INFLUENCE
THE MESSAGE
WITH PERSONAL BRANDING

9. BEFORE YOU BEGIN
DETERMINE YOUR POWERS
& ABILITIES

10. POWERS &
ABILITIES
I AM, I CAN, I WILL
MY PURPOSE
Superhero
I can fly
I will save the world
To serve and protect
Weakness: Cats

11. WITH GREAT POWER COMES
G R E AT R E S P O N S I B I L I T Y
– U N C L E B E N (YEAH,
SPIDER-MAN’S UNCLE!)
CAPTURE YOUR BRAND NAME
USE YOUR OWN NAME WHENEVER POSSIBLE
CONTROL YOUR PERSONAL BRAND IN SOCIAL MEDIA CHANNELS
!
DEVELOP YOUR VOICE
YOUR VOICE IS YOUR PERSONALITY
D O N ’ T T R Y T O B E A D I F F E R E N T P E R S O N O N L I N E . J U S T B E Y O U R S E L F.
!
M A I N TA I N F O C U S
REMEMBER YOUR
POWERS AND ABILITIES
BRAND YOURSELF BASED ON YOUR SPECIFIC SET OF TOP SKILLS
THIS HELPS FOCUS YOUR PERSONAL BRAND FOR JOB INTERVIEWS,
PROMOTING YOUR EXISTING CAREER POSITION, OR WHEN SELF-EMPLOYED,
IT CAN CAPTURE NEW BUSINESS OR PROMOTE YOUR EXISTING POSITION.

12. CONTROL YOUR PERSONAL BRAND
SECURE YOUR OWN WEBSITE
YOURNAME.COM
THE BEST PLACE TO CONTROL YOUR MESSAGE
YOU
OWN IT
A N D C A N C O N T R O L T H E C O N T E N T.
USE IT AS YOUR ANCHOR AND POINT
!
INCLUDE A BLOG
ALLOWS YOU TO REINFORCE
EVERYTHING
TO IT
YOUR PERSONAL BRAND
VIA REVIEWS, JOURNALING,
HUMOR, PROSE, ETC.
!
CAPTURE INTEREST
YOUR WEBSITE CAN PROVIDE A WAY FOR OTHERS TO
INTERACT
WITH YOUR PERSONAL
BRAND.YOU CAN INCLUDE COMMENT FIELDS AND FORMS FOR VISITORS TO USE AND
FURTHER
REACH YOU
!
LONGEVITY OF YOUR BRAND IN SEARCH ENGINES
Y O U R W E B S I T E I S I N D E X E D B Y S E A R C H E N G I N E S ( M A N U A L LY O R O R G A N I C A L LY ) A N D I S
T Y P I C A L LY T H E F I R S T R E S U LT I N A S E A R C H F O R Y O U R B R A N D . M A K E S S E N S E T O C O N T R O L I T !

13. USE THE ICE-CREAM SUNDAY METHOD
E Q U A L PA R T S A R E Y U M M Y !

14. 1/4 ICE CREAM
PROMOTE YOURSELF, SHOW THE WORLD HOW AWESOME YOU ARE!
LINK TO YOUR VICTORIES! SHARE YOUR SUCCESS!
DON’T OVER PROMOTE OR BRAG.
IT CAN GET OLD.
O T H E R S W I L L T U N E Y O U O U T.
!
1/4 STRAWBERRY SAUCE
OTHER PEOPLE. WHAT GOES AROUND COMES
BRAG ABOUT THEM AND THEY MIGHT BRAG ABOUT YOU!
SHARE THINGS ABOUT
AROUND!
!
1/4 CHOCOLATE SAUCE
TA L K A B O U T Y O U R S E L F I N A
OPINIONS.
PERSONAL WAY.
TELL PEOPLE YOUR LIKES, YOUR
!
BE POSITIVE AS MUCH AS POSSIBLE.
NEGATIVE PEOPLE ARE NO FUN TO BE AROUND.
BEWARE!
!
1/4 WHIPPED CREAM AND A CHERRY
PA Y A T T E N T I O N
T O O T H E R S . L I S T E N . PA R T I C I PA T E . C O M M E N T. D O N ’ T M A K E
YOUR BRAND A ONE-WAY CONVERSATION.
INTERACT.
I T TA K E S T W O T O TA N G O .

15. GIVE PEOPLE A REASON TO LIKE YOU
PA S S A L O N G V A L U E
S H A R E VA L U E
RELATED TO YOUR BRAND
INDUSTRY LINKS, PROMOTIONS, NEWS, ETC. PEOPLE WILL COME TO
U N D E R S TA N D Y O U R F O C U S .
SHARE CONTENT
THAT YOU HAVE VETTED.
MAKE SURE YOU READ WHAT YOUR SHARE. BE CAREFUL OF BEING A
LEMMING.
!
CREATE STUFF
C R E A T E A R T I C L E S , R E V I E W S , A R T, P H O T O G R A P H Y, T I P S , E T C T H A T Y O U
CAN SHARE WITH YOUR NETWORK.
THIS ALLOWS
!
OTHER PEOPLE
RINSE & REPEAT
TO SHARE YOUR BRAND!
REPETITION AND CONSISTENCY IS THE KEY TO SUCCESS. DON’T LET YOUR
C H A N N E L R U N D R Y. K E E P F E E D I N G T H E F I R E S .
!

16. IT’S NOT JUST ABOUT BEING PRESENT ONLINE
BRAND YOURSELF IN THE REAL WORLD
MEET PEOPLE. KISS BABIES. HANDSHAKE. EXCHANGE BUSINESS CARDS.

17. A SELECTION OF SUCCESSFUL
PERSONAL BRANDS

18. JAMIE
OLIVER

19. RICHARD
BRANSON

20. JUSTINE
EZARIK
IJUSTINE

21. THANK YOU!
MICHAEL CLAWSON
www.bigfishcreations.com
Facebook: michaelclawson
Twitter: @michaelclawson
Instagram: bigfish
Flickr: michaelclawson
500px: bigfish
Linkedin: michaelclawson
Google+ michaelclawson