The document provides the first tip in a 10-tip series for social media marketing. It recommends writing blog content that addresses problems of target customers and provides value to them in a way that they will want to consume and share the content. Specifically, it suggests picking a topic, deeply addressing a problem, using real stories and examples, including lists or tips, asking questions, and having a call to action, while optimizing for keywords. The tip is from a company called ClickTecs that provides additional contact information.