The social media brand plan aims to help Adrienne Mahan advertise herself for career opportunities in the magazine industry, specifically writing for Rolling Stone or other entertainment magazines. The plan outlines goals of obtaining an internship and experience to eventually become a writer and photographer who can attend events and interviews performers. It analyzes strengths such as a well-rounded skill set and weaknesses like a lack of professional experience. Tactics include getting experience writing for a local paper, starting her own blog, and continuing to develop her online portfolio to showcase her work for potential employers.