The document is a presentation about social media and how businesses can leverage it. It discusses the evolution of social media and how it has transformed communication. It provides tips for businesses on how to engage customers on social media through strategies like listening, answering questions, and publishing content like video. It also emphasizes the importance of measuring social media activities and engagement.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
The document discusses how to measure social media effectiveness for brands. It recommends first establishing a social media strategy aligned with business goals. Key metrics to track include mentions, demographics, sentiment, influence and popularity of mentions. Both quantitative metrics like reach and qualitative evaluations are important. ROI should consider hard costs/benefits like leads and soft factors like goodwill. Optimization involves listening to conversations, engaging through blogs/comments, finding influencers and encouraging customer conversations to spread organically.
Social media is the new form of media and an important way to expand one's sphere of influence. To engage effectively on social media, one should present themselves as an expert by creating relevant and consistent content, connecting with users, participating in conversations, becoming a resource rather than salesperson, and listening and learning from communities. Popular social media platforms like Twitter, Facebook, LinkedIn, and blogging can help increase visibility when used strategically.
The document discusses strategies for using social media for nonprofits. It defines social media as using the internet to instantly collaborate, share information, and have conversations. It notes that social media allows for two-way conversations rather than one-way messaging. The document also provides statistics on growing social media usage and outlines key components of an effective social media strategy including objectives, audience, content, tools, and measurement.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
1. The document discusses strategies for Jewish organizations to use Twitter, including listening to conversations on Twitter, engaging with others on the platform, creating and sharing social content, generating buzz around events or campaigns, and building an online community.
2. It outlines best practices for each stage of using Twitter, such as following influencers, responding to comments, making content shareable, and using hashtags to aggregate conversations.
3. The document emphasizes treating social media as a two-way conversation and focusing on being authentic, personal, and building relationships rather than just broadcasting messages.
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
The document discusses how to measure social media effectiveness for brands. It recommends first establishing a social media strategy aligned with business goals. Key metrics to track include mentions, demographics, sentiment, influence and popularity of mentions. Both quantitative metrics like reach and qualitative evaluations are important. ROI should consider hard costs/benefits like leads and soft factors like goodwill. Optimization involves listening to conversations, engaging through blogs/comments, finding influencers and encouraging customer conversations to spread organically.
Social media is the new form of media and an important way to expand one's sphere of influence. To engage effectively on social media, one should present themselves as an expert by creating relevant and consistent content, connecting with users, participating in conversations, becoming a resource rather than salesperson, and listening and learning from communities. Popular social media platforms like Twitter, Facebook, LinkedIn, and blogging can help increase visibility when used strategically.
The document discusses strategies for using social media for nonprofits. It defines social media as using the internet to instantly collaborate, share information, and have conversations. It notes that social media allows for two-way conversations rather than one-way messaging. The document also provides statistics on growing social media usage and outlines key components of an effective social media strategy including objectives, audience, content, tools, and measurement.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
1. The document discusses strategies for Jewish organizations to use Twitter, including listening to conversations on Twitter, engaging with others on the platform, creating and sharing social content, generating buzz around events or campaigns, and building an online community.
2. It outlines best practices for each stage of using Twitter, such as following influencers, responding to comments, making content shareable, and using hashtags to aggregate conversations.
3. The document emphasizes treating social media as a two-way conversation and focusing on being authentic, personal, and building relationships rather than just broadcasting messages.
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Training Module 2: Making the Most of Your Social Media PresenceRobert J. Ricci
This document provides strategies for effectively using social media. It recommends establishing a clear strategy that defines your goals, values, and target audience before selecting platforms. This includes determining your key message and differentiating yourself amid competition. It also suggests focusing on quality over quantity by keeping posts brief, using photos and questions, and sharing helpful, relevant content regularly to build awareness and engage audiences. The document outlines 50 specific ways social media can be used, such as to tell stories, answer questions, and drive traffic.
Social CRM strategies can help nonprofits manage relationships with donors and supporters through social media. By tracking relationships and influence online, nonprofits can better understand supporter subgroups and campaign impact. Integrating social media data into an organization's CRM allows them to build community, empower leadership, and monitor influential supporters. This approach bridges social media with traditional CRM to create a powerful "Community CRM". Tools like Gist and FlowTown can help nonprofits collect social media data and import it into their CRM, allowing them to proactively engage with supporters and scale their community outreach.
5 Reasons Why Social Media is Important for FundraisingElizabeth Romaine
Learn why you should be using social media for fundraising, how to do it effectively and great resources to get you started and ensure engaging content.
This document provides an overview of social marketing and how to use various social media platforms effectively. It discusses that your brand message needs to be relevant and in constant motion through social conversations. It then provides tips on using platforms like Facebook, forums, Twitter, Flickr, YouTube, blogs, and search engine optimization to find customers and spread your message. The key is to go where conversations are already happening and provide interesting, shareable content.
This document provides an executive's guide to social media and crisis management. It outlines 5 trends in digital crisis management: (1) everything happens at lightning speed, (2) people demand transparency, (3) dialogue is important, (4) search impacts reputation, and (5) brand detractors have tools. It then presents a 5-step digital crisis management framework: (1) monitor, (2) cultivate, (3) prepare, (4) respond, and (5) promote. Finally, it lists 5 keys to digital crisis management: set up listening, get buy-in, identify influencers, establish communication channels, and engage guidelines.
Social Media For Small Business - Smart SolutionsMark Knowles
Social media allows for sharing of information and content among users. It can be referred to as user-generated content. Businesses use social media platforms like Facebook, Twitter, YouTube and blogs to engage with customers, listen to feedback, and provide customer service. This builds brand awareness while gaining valuable insights to improve the business.
The document discusses the future of social media and social media marketing. It notes that social media is now used by 85% of people in the UK and that one third have uploaded videos. It also discusses how marketing is changing with the rise of social media and the importance of listening to customers and conversations on social media. The key aspects of future social media marketing are said to be sharing content on mobile, having brand advocates, searching and listening on social media, and aligning different business functions.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
This document provides 10 steps for running a successful campaign:
1. Set up a listening post to understand your target community.
2. Engage with your community before asking for support and define clear goals and metrics.
3. Inspire people with personal stories that create an emotional connection and motivate action.
4. Identify influential supporters and enlist them to spread the word about your cause.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Champaign County Ohio Social Media 101 & 201 WorkshopsShane Haggerty
The document provides an overview of social media strategies for businesses. It discusses using platforms like Facebook, Twitter, YouTube and blogs to engage customers and expand networks. Specific tips are provided for each platform, such as using photos and videos on Facebook, being a resource on Twitter, and adding personality to blogs. The importance of social media for communication and business is highlighted.
The document discusses social media marketing and provides guidance on developing an effective social media strategy. It defines social media and social media marketing. It explains why social media marketing has become relevant due to the critical mass of people now participating online. The document then outlines steps to develop a social media strategy, including listening to conversations, engaging in discussions, and encouraging customers to talk about the brand. It provides resources for further learning.
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Training Module 2: Making the Most of Your Social Media PresenceRobert J. Ricci
This document provides strategies for effectively using social media. It recommends establishing a clear strategy that defines your goals, values, and target audience before selecting platforms. This includes determining your key message and differentiating yourself amid competition. It also suggests focusing on quality over quantity by keeping posts brief, using photos and questions, and sharing helpful, relevant content regularly to build awareness and engage audiences. The document outlines 50 specific ways social media can be used, such as to tell stories, answer questions, and drive traffic.
Social CRM strategies can help nonprofits manage relationships with donors and supporters through social media. By tracking relationships and influence online, nonprofits can better understand supporter subgroups and campaign impact. Integrating social media data into an organization's CRM allows them to build community, empower leadership, and monitor influential supporters. This approach bridges social media with traditional CRM to create a powerful "Community CRM". Tools like Gist and FlowTown can help nonprofits collect social media data and import it into their CRM, allowing them to proactively engage with supporters and scale their community outreach.
5 Reasons Why Social Media is Important for FundraisingElizabeth Romaine
Learn why you should be using social media for fundraising, how to do it effectively and great resources to get you started and ensure engaging content.
This document provides an overview of social marketing and how to use various social media platforms effectively. It discusses that your brand message needs to be relevant and in constant motion through social conversations. It then provides tips on using platforms like Facebook, forums, Twitter, Flickr, YouTube, blogs, and search engine optimization to find customers and spread your message. The key is to go where conversations are already happening and provide interesting, shareable content.
This document provides an executive's guide to social media and crisis management. It outlines 5 trends in digital crisis management: (1) everything happens at lightning speed, (2) people demand transparency, (3) dialogue is important, (4) search impacts reputation, and (5) brand detractors have tools. It then presents a 5-step digital crisis management framework: (1) monitor, (2) cultivate, (3) prepare, (4) respond, and (5) promote. Finally, it lists 5 keys to digital crisis management: set up listening, get buy-in, identify influencers, establish communication channels, and engage guidelines.
Social Media For Small Business - Smart SolutionsMark Knowles
Social media allows for sharing of information and content among users. It can be referred to as user-generated content. Businesses use social media platforms like Facebook, Twitter, YouTube and blogs to engage with customers, listen to feedback, and provide customer service. This builds brand awareness while gaining valuable insights to improve the business.
The document discusses the future of social media and social media marketing. It notes that social media is now used by 85% of people in the UK and that one third have uploaded videos. It also discusses how marketing is changing with the rise of social media and the importance of listening to customers and conversations on social media. The key aspects of future social media marketing are said to be sharing content on mobile, having brand advocates, searching and listening on social media, and aligning different business functions.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
Starting Clients with Digital and Social Media MarketingSusan Chesley Fant
This presentation focuses on creating social media campaigns for businesses and starting new clients with using digital and social media. Social media is not a one size fits all for many organizations and this presentation focuses students on being able to introduce social media to best fit an organization by size, time and energy, budget, and industry.
This document provides 10 steps for running a successful campaign:
1. Set up a listening post to understand your target community.
2. Engage with your community before asking for support and define clear goals and metrics.
3. Inspire people with personal stories that create an emotional connection and motivate action.
4. Identify influential supporters and enlist them to spread the word about your cause.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Champaign County Ohio Social Media 101 & 201 WorkshopsShane Haggerty
The document provides an overview of social media strategies for businesses. It discusses using platforms like Facebook, Twitter, YouTube and blogs to engage customers and expand networks. Specific tips are provided for each platform, such as using photos and videos on Facebook, being a resource on Twitter, and adding personality to blogs. The importance of social media for communication and business is highlighted.
The document discusses social media marketing and provides guidance on developing an effective social media strategy. It defines social media and social media marketing. It explains why social media marketing has become relevant due to the critical mass of people now participating online. The document then outlines steps to develop a social media strategy, including listening to conversations, engaging in discussions, and encouraging customers to talk about the brand. It provides resources for further learning.
This document discusses the importance of social media for businesses. It defines social media as online conversations and interactions between people. It emphasizes that social media is about engagement, not just having an online presence. It provides examples of how businesses can participate in social media through blogging, social networks, sharing content and listening to customers. It stresses the importance of developing an integrated social media strategy that balances risk and reward.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
This document provides an overview of social media and strategies for social media optimization. It defines social media as media used for social interaction using publishing techniques. The document discusses why businesses should engage in social media to improve their brand, increase sales and engage customers. It provides tips on monitoring social media conversations, defining goals and metrics, selecting appropriate platforms and channels, dedicating resources, developing a strategy and time plan, and optimizing social media activities. The document uses YouTube as a case study and provides statistics on its usage and most viewed channels.
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slidesagbegin
Slides for Social Media Marketing class MKT805 taught in the University of San Diego's Continuing and Professional Education program. More info: http://www.sandiego.edu/onlinemarketing/
Kukutana is a social business cafe founded in 2009 to bring people together to share knowledge about using social tools in business. Meetings feature speakers on topics like the history of social tools and how they are changing business. Social tools allow individuals, organizations and brands to connect, communicate, collaborate and share content to engage stakeholders like customers, employees and partners. A framework is presented for identifying impact areas of social tools, monitoring discussions, and planning scenarios to define responses and measure outcomes of social initiatives. Guidelines provide best practices for participating in social media to add value while respecting others.
The document discusses using social media for financial education. It provides an overview of Jenni Brand and her experience in social media marketing. The rest of the document outlines various social media tools that can be used as part of a comprehensive strategy, including blogs, social networks, microblogs, wikis, and video sharing. It also discusses how to measure whether a social media strategy is effective and provides some examples of organizations using social media for financial literacy campaigns.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Social Media For Market Research 02 2010bSusby Digital
The document discusses how businesses can use social media for market research purposes. It outlines several ways to listen to conversations on social media, including using Google Alerts, Twitter searches, blogs and forums. It also recommends participating in social media by connecting with others, adding value through comments and questions, and sharing content. Metrics and analytics tools are mentioned for measuring the effectiveness of social media marketing campaigns.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
The document discusses the effective use of social media by non-profits and associations. It provides examples of how social media like Twitter can be used to engage members, raise funds for charitable causes, and measure the impact and return on investment of social media strategies. It highlights the importance of listening to members and focusing on strategic goals when using social media rather than getting overwhelmed.
The document discusses the benefits of social media for businesses, including building community, increasing brand awareness, attracting customers and talent. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter. The document also offers tips for creating an effective social media strategy, such as setting goals for each channel, monitoring conversations, and engaging customers and industry leaders. Sample strategies from different companies are presented to illustrate how social media can be leveraged.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
8. A style of communication that includes new mediums or platforms empowering one-to-one and one-to-many communication via tools like … What is Social Media? Social Media Boot Camp
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10.
11.
12. What About Businesses? Social Media Marketing Industry Report (2009) Social Media Boot Camp
13. We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
23. Matt Batt [email_address] (847) 201-6588 x222 www.pipelinemediarelations.com www.storyassistant.com Social Media Boot Camp
Editor's Notes
Quick introduction…who we are – Pipeline Media Relations…we help businesses communicate with the audiences most important to their goals and objectives. We do this through Awareness Campaigns – which is quite simply where traditional and social media relations intersect – that’s where we do business for our clients. Tonight we’re here to help you better understand, plan and participate in what we call The New Word of Mouth…
We typically do this in a half-day so given our Cliffs Notes version…we’re hoping to: Put some context around why being social is so important to your business Help you understand what being social is all about Provide you with some game-changing ways to effectively communicate with your audiences through social Take a peak and look at what someone in your area is doing in social – Medieval Times
Advertising, direct mail, telemarketing, trade shows – myself included, marketers are trained to market their product, service, client, people, etc. Any way you currently look at “traditional marketing” – it is a push, a sell, and something consumers have become pretty opinionated about. For the first time in my 12+ years in marketing…I’ve seen a dramatic shift in this approach – and I’m VERY excited about it! I hope you share this passion with me by the end of tonight.
Any traditional marketing platform you look at…people are finding ways to screen and block the sometimes forced messages. Technology – namely the Internet has enabled the people – not the media or marketers – to set the rules of engagement. We don’t want your emails, we don’t want to hear your ads, not your commercials and especially not your phone calls in the evening while I’m definitely on my personal clock. In fact, we don’t even want to read the news and stories that aren’t relevant to our personal interests – instead we’ll sign up for the RSS feeds around the topics that ARE of interest to me.
Do people really need marketing…as we’ve defined it over the past 20-30 years? Where do you go when you first learn about something and want to learn more? Where do you go when one of your guests recommends a new restaurant or attraction you hadn’t heard of? Where and how do you tell others about these wonderful places? What is your protocol for spreading the word?
This shouldn’t come as a big surprise – but it’s all about me…not you – not your product – not your service – but how you make ME feel. As a concierge you are the “gatekeeper” or the “keeper of the keys” right? If ANYONE knows about this trend…its each of you! Your job is to make your guests or clients feel like royalty – speaking of – Marla, we’ll get to you in a minute . Folks, the rules have forever changed from this point moving forward.
Along comes Social…sit back and fully embrace this change for a minute – actually 4 minutes…
Authenticity, Transparency, 2-Way Conversation, Non-Salesy, Push & Pull There are MANY different platforms… What you have to grasp and understand – IT’S NOT ABOUT THE PLATFORMS – It’s about how you use them…
Seth Godin wrote a book called Purple Cow and most recently a book called Tribes… What he talks about in the book is how you have to serve like the chief of your tribe – with your tribe being your clients, stakeholders, investors…anyone who you are truly connected to within your business – always providing them with everything they need to keep the tribe in tact and growing. In other words…let each of them “market” your brand for you. How should we act? Treat every engagement on social as if you were at a cocktail party with several listening in on every conversation, ready to engage, educate or perhaps even entertain you and the others in your conversation.
Without engagement you have nothing on social – you have to be transparent & authentic We all want to be entertained – besides this is what life is all about isn’t it?! Most of us are inherently eager learners – especially about things that are important to us Study what you are doing and allow yourself the ability to change as a result
More popular than personal email… 35-49 year-olds are fastest-growing audience – 11+ million in 2008 2/3 of the global online community visit SM every day More than 20% of everyone using SM in U.S. is using on their mobile device
Recent study of almost 1,000 business owners throughout the U.S. Median Age - 40-49 88% using social media today
72% of the 88% have been using for less than 3 months… You’re just getting started…so is everyone else!
Why? The all important eyeball from your targeted audiences…EXPOSURE One of your goals on social media should be to create advocates for your business
At Pipeline Media Relations we are experienced media professionals who have been a part of or have been working with traditional media for many years. BEFORE BULLETS… 3 key indicators within the past two weeks that remind me why we are helping businesses like yours make this transition to social: PEPSI/SUPER BOWL - After 23 years Pepsi pulls out of the Super Bowl – instead focusing their efforts on being more social - "In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event and more about a movement," Pepsi said. YPO STUDY - Young Presidents’ Organization (YPO) – 17,000 of the top young CEOs and executives – found in a recent study of their members that 80% plan on boosting their spend in social for 2010 - 66 percent of respondents say social networking plays an important role in deepening business relationships with colleagues, clients and potential clients and 51 percent of participating leaders expect social networking will play at least a 50 percent greater role in the next two years in deepening their business relationships and access to information TRADITIONAL MOVING TO SOCIAL - On a personal note, a close reporter contact at Businessweek recently left his position of nearly 15 years because he can make more money and have some job security as a fulltime blogger for big technology chip maker – still writing about technology but for the business not the media.
Many times businesses underestimate the information and communications materials they already have in-hand – take this content – video, articles, studies, stats, research, valuable guest feedback – and publish…anywhere you can! Monitor where the information you make available is going – who is saying what about it and where? Leverage the ability to repurpose such content – let me show you a good example of something we did with our client - CouponCabin
We have pioneered the term Vitch or video pitch within the industry – quite simply, we are having clients do quick, educational or entertaining videos that help them engage with their targeted audience – with or without the assistance of traditional media. Here is an example of a vitch we did for CouponCabin. The result? The Vitch was almost quoted verbatim in a feature story in USA Today entitled, “5 ways to stay on budget during holiday shopping.” Being your own publisher of content allows for your business to experience where traditional and social are intersecting.
As each of you very well realize in your role as a concierge or service that networking is so incredibly crucial to getting the beat on a new destination or service you can offer up to your guests or clients. Starting today make a commitment to network each and every day and don’t wait for the next in-person event to come up on your calendar. Start with your existing contacts, clients, employees, business partners, etc. – connect with them via LinkedIn and Facebook – follow the 4 Es and watch them spread the word for you about what you’re doing and how you can too make their friends and contacts feel special You will find people on these networking sites but the likelihood is that you’re referrals will still come from those closest to you – focus on networking through these contacts – your tribe Your email signature better have them, your website, your collateral, biz card – allow folks to connect with you wherever they feel most comfortable When connected – be helpful – answer ?s – Connect the dots for them
Let’s pick on our gracious host… Website – Social buttons are hidden way at the bottom in a small box No video or YouTube?! This is a giant piece of eye candy! Bring people there without being there…you do have Flickr which is good – there are over 12,000 videos on “Medieval Times” on YouTube – but no channel of your own? Repurpose others content and experience – it would be VERY powerful Great site and very visually stimulating – in particular the “Your Experience” and “Guest Comments” – this shows you’re transparency and authenticity with your fans and prospective fans Facebook – 4,000 fans & some very effective engagement – deals, education, responsive to questions/comments Allow for photo posting from “fans” = great! I don’t see any call to action – no contests – no giveaways – why tell my friend about this? Twitter – 960 followers – average engagement – seems like most conversations are about price and discounts Do a simple Twitter search for “Medieval Times” and you’ll see a stream of conversation going on about you – but not with you – EX: martha_s : @Toddly00 didn’t see it & now i see why. :) listening now. hope you talk about what a vegetarian can eat at medieval times . dying to know – Yesterday It’s easy to set up a real time update on these terms – that way you can join the party Overall – Very good!
Twitter – SocialOomph – “Keyword Alerts” Facebook – Only on a “Fan Page” – amazing analytics YouTube – views of video Website – inbound links, Google Analytics, Lead Lander (caller ID for site) Your goal should be to (1) get to site (2) capture information (3) get as a customer (4) turn into an advocate – you need to be tracing the cycle of these leads to your site or sites. There are also amazing platforms like Radian6 which allow you to measure, track and report every conversation going on about your business, key words, competitors, etc. You have to listen carefully to what this data is telling you and react or digest accordingly
You need to determine what measurements are most important to your biz…and your executive team Usually a healthy blend of quantifiable (traffic) and qualitative (comments, sentiment, tone) Keep in mind that with social media the analytics are absolutely amazing!...blog, Facebook fan page, Twitter traffic, etc. You MUST have executive buy-in for this strategy to be successful!